Friday, November 30, 2012

Samsung GALAXY Camera Welcomes A New Era of Visual Communication

The Truly Connected Camera Offers Instant Sharing of High Quality Images through 3G and Wi-Fi Connectivity, Powered on Android™ 4.1 Platform

KUALA LUMPUR, Malaysia – 30 November, 2012 – Samsung Malaysia Electronics, a global leader in digital media and digital convergence technologies, has revolutionised visual communications through the introduction of the new Samsung GALAXY Camera. The camera is Samsung’s first truly Connected Camera by combining high-performance photography features with the freedom of 3G and Wi-Fi connectivity, powered by an Android™ 4.1 (Jelly Bean) platform.

The Samsung GALAXY Camera enables users to shoot, enjoy, edit and share high-quality images and videos on-the-spot through a single device. The camera features the freedom of 3G connectivity and enhanced Wi-Fi capacity that is equipped with Dual Band and Channel Bonding that boosts the speed of connectivity. This opens up a world of near-limitless sharing and smartphone-like activities, especially for avid photographers who are active on social networking sites, such as Facebook, Twitter, Pinterest and Instagram.

Kwon Jae Hoon, Managing Director, Samsung Malaysia Electronics Sdn. Bhd. said, “The introduction of the Samsung GALAXY Camera epitomises how cameras have evolved over time. Today, we set users free from the restrictions of a conventional camera with the Samsung GALAXY Camera. The collaboration between the Mobile and Digital Imaging Business Units has allowed Samsung to create a truly Connected Camera.

“We are revolutionising visual communications by giving users total freedom to take high-quality pictures anytime, anywhere, and share them instantly to preserve these special moments. With our leadership in design and technology, we will continue to introduce innovative devices to enhance consumers’ imaging experiences. The era of Connected Camera now begins,” Kwon added.
The Samsung GALAXY Camera is available at all authorised Samsung retailers for RM1,899 from 29 November onwards. As Samsung’s data partner, Maxis Berhad, Malaysia’s leading integrated communications service provider, will be offering a FREE Hotlink Broadband SIM Pack with the first 5,000 cameras.

Suren J Amarasekera, Maxis’ Joint Chief Operating Officer said, “We are seeing a shift in device usage trends, with an increasing number of customers having more than one device and multiple SIMs for their changing lifestyles. This partnership between two market leaders is therefore a positive step forward in paving the way for more SIM-enabled devices. In addition, through our widest and fastest High Speed Access capability in the country, our mutual customers will be able to enjoy a seamless experience using our Hotlink 3G SIM when uploading their pictures and videos online directly from their Samsung GALAXY cameras.”
The Hotlink SIM offer will be available nationwide at selected Samsung retailers, as well as Maxis Centres in KLCC, Sunway Pyramid and Gardens Mid Valley. Upon activation of the SIM pack with a RM30 top up, customers will get 2GB of data, 25GB Loker personal cloud storage space and a one-year SIM validity period.

Share Priceless Moments Instantly
The Samsung GALAXY Camera’s multifunction capabilities to shoot, edit and share images with the touch of a button empowers users to capture every special moment, and upload them instantly via 3G or Wi-Fi connectivity for social sharing. This is in line with 21st century living, in which social networking sites play a dominant role in everyone’s lives.
The Samsung GALAXY Camera delivers vivid and brilliant quality photographs on-the-go with a 21x super long zoom lens and a super-bright 16MP BSI CMOS sensor. The camera also features Samsung’s ‘Smart Mode’ technology, which is a series of 15 default modes and settings to enable every user to shoot and deliver professional-looking photography in a fun and effortless way.

The Samsung GALAXY Camera’s 4.8” HD Super Clear Touch Display is designed for users to view their captured images, and edit them to amplify the priceless moment. Samsung incorporated a “Photo Wizard” function into the camera to enable users to quickly and easily make professional edits. This function encompasses a comprehensive set of 35 photo-editing tools powered by the Samsung GALAXY Camera’s ultra-fast 1.4 GHz quad-core processor. Alternatively, users can utilise the “Paper Artist” app, made popular by the Samsung GALAXY Note II, for quick and unique photo edits.
Last but not least, the Android™ 4.1 (Jelly Bean) platform transforms the Samsung GALAXY Camera into a device that offers user enjoyment, which goes beyond photo-shooting. The Android OS not only gives users access to over 600,000 apps currently available on Google Play, but provides full browsing support and the ability to customise users’ camera to suit the creative needs of the user.

For more information on the Samsung GALAXY Camera, please visit or Samsung Malaysia Facebook page


Voyager Legend™ Features Unsurpassed Audio Quality
Marque 2™ Stays Charged For 6 months With DeepSleep Mode 

Kuala Lumpur – November 28, 2012 – Few technology companies continue to deliver communication devices that introduce new innovations year after year quite like Plantronics. Today, Plantronics adds to the lineup with the new Voyager Legend™ and Marque 2™ headsets.

Voyager Legend™ - The Next Generation of an Iconic Bluetooth Headset
Voyager Legend™ is the newest headset in the award-winning Voyager® family which delivers unsurpassed audio clarity and all‐day comfort for the mobile professional. Combining triple‐mics that cancel noise and wind, voice commands, and Smart Sensor™ technology, Voyager Legend™ understands how and when you want to talk.
Sensors react when you put the headset on, letting you quickly take a call without a click. If you’re already wearing it, Voyager Legend™ announces who is calling and waits for you to say “Answer” or “Ignore.” Simply tap the voice command button and ask to check battery level, connection status, and more. Voyager Legend™ is the smartest Bluetooth® headset available.

Military Grade Moisture Protection
One of the biggest risks to the performance of electronic devices is exposure to moisture – including rain, humidity, sweat and accidental spills. Voyager Legend™ is protected against damage from moisture with an invisible P2i coating on every surface of the product, causing liquid to bead up and run off the headset instead of permeating electrical components potentially leading to corrosion damage.

The invisible P2i coating, originally designed to treat soldiers’ uniforms as protection from environmental and chemical hazards, has a thickness equivalent to one thousandth of a human hair and does not change the look or feel of Voyager Legend™. Its ultra-thin size means it also does not affect electrical conductivity, so the entire product, inside and out, can be treated.
Marque 2™ – Smallest and lightest weight headset by Plantronics
As the perfect companion for smartphone enthusiasts, Marque 2™, Plantronics’ smallest and lightest weight headset, lets you listen to music or stream audio and Internet radio – all while managing calls without pressing buttons – just say “Answer” or “Ignore.” Despite its diminutive size at only 7 grams, the Marque 2™ comes in stylish matte Black or White and features dual microphones, which provides clear and crisp call quality through noise and wind reduction.

DeepSleep™ Mode – Stay charged for six months 
Marque 2™ is always ready with up to 7 hours of talk time, 11 days of standby or 180 days of battery readiness in DeepSleep™ Mode. DeepSleep™ power‐saving mode activates when your Marque 2™ headset is away from your phone for over 90 minutes. The headset will conserve its battery power by entering into DeepSleep™ mode which keeps the headset charged for 180 days so it is ready to use when you need it. Once it is back in range with the phone (10 m or less), tap the call button to exit the DeepSleep™ mode, and “wake” it up.

Pricing and Availability
Plantronics Voyager Legend™ is available in Malaysia from December 2012 onwards for SRP of RM399 and Plantronics Marque 2™ (M165) for SRP of RM279.


Voyager Legend™具备军用级防潮保护功能 
Marque 2™以其沉睡(DeepSleep™)模式维持耳机电力达六个月之久

吉隆坡 – November 28, 2012 – Plantronics是少数会每一年陆续推出备有创新技术的通信设备的科技公司。而今天,Plantonics将全新Voyager Legend™和Marque 2™耳机加入其阵容。

Voyager Legend™ - 新一代的蓝芽耳机
Voyager Legend™是屡获殊荣的Voyager®系列里的最新款耳机,并提供所有移动通讯专业人士卓越的高清音质及全天候的舒适佩戴。集合了阻挡风噪声的三重降噪麦克风、通话控制功能及Smart Sensor™智能感应技术,Voyager Legend™了解您想要的通话方式及时间。

感应技术能够自动感知耳机的佩戴状态,无需其他手动操作,便可自动应答来电。倘若您已将耳机戴上,Voyager Legend™将播报来电人信息并等您说出“Answer (接听)”或“Ignore (忽略)”。只需轻按语音控制的按钮,即可查询电池余量、连接状态等。Voyager Legend™是市场上最聪明的蓝芽耳机。

电子设备其中一项最大的风险是机身暴露于潮湿环境 – 包括雨水、潮气、汗水和水意外溅到机身。Voyager Legend™的耳机表面被植入一层看不见的P2i纳米涂层,滴落到耳机表面的水滴将被迅速凝聚成完整的水珠滚落,防止耳机受潮损坏,从而避免其对耳机表壳的渗透和内部器械的损伤。

此类隐形的P2i纳米涂层,原先用于处理士兵的制服,为保护士兵免受环境和化学品危害。它的厚度相等于人类头发的千分之一,并不会改变Voyager Legend™的外观或触感。其超薄的尺寸意味着它也不会影响导电性能,所以整个产品,从内至外,所有问题都可以解决。

Marque 2™ – 最小型及最轻巧的Plantronics耳机
作为智能手机爱好者的最佳拍档,Marque 2™,Plantronics最小型及最轻巧的耳机让您听音乐或音频及网路广播 – 这一切进行的同时,您可以无需按下按钮并管理通话- 仅需回答“Answer (接听)”或“Ignore (忽略)”。尽管它的重量只有7克,Marque 2™采用哑光材质,有黑色和白色两款,且配有双麦克风降噪功能,有效降低风噪及环境背景噪音,提供清晰的高通話質素並減少雜音。

DeepSleep™沉睡模式 – 长达六个月的电池续航时间
Marque 2™随时都处于备用状态,其通话时间长达7小时,备用时间达11天及DeepSleep™沉睡模式所提供长达180天的电池续航时间。当耳机离开电话连接范围超过90分钟就会启动DeepSleep™,进入休眠省电模式。DeepSleep™模式让耳机保存其电力,使耳机保持充电长达180天,随时处于备用状态。当耳机与电话的连接范围恢复(10米或更低),轻按通话按钮退出DeepSleep™模式,并将它激活。

Plantronics Voyager Legend™以建议零售价为RM399从十二月开始在大马出售;而Plantronics Marque 2™ (M165) 则以建议零售价为RM279开始出售。


Positive revenue growth of 7.2% YTD to RM7.2 billion
PATAMI surged 51.9% to RM900.5 million YTD
EBITDA improved 1.8% YTD to RM2.3 billion
Maintains position as Malaysia’s broadband champion; healthy YOY broadband customer growth of 8.4% to 2.03 million
Internet revenue growth remained strong at 19.6%
Robust UniFi take up at 35% with more than 462,000 customers activated to date

Telekom Malaysia Berhad (TM) today announced record Group revenue of RM7.2 billion posted for the nine months ended 30 September 2012 from RM6.7 billion in the corresponding period last year, a 7.2% growth YTD. The improved performance was achieved on the back of continued momentum across all key products – Internet and multimedia, data and other telecommunications services product lines.

Earnings Before Interest, Tax, Depreciation and Amortisation (EBITDA) grew by 1.8% YTD from RM2.29 billion in 3Q2011 to RM2.33 billion in 3Q2012 attributable to higher operating revenue. Normalised EBITDA after adjusting for FX loss on International trade settlement was also higher by 1.7% due to higher revenue. Group Profit After Tax And Minority Interest (PATAMI) rose 51.9% YTD to RM900.5 million as compared to RM592.7 million in the corresponding period in 2011 due to the higher revenue, recognition of deferred tax income on unutilised tax incentives and higher unrealised foreign exchange gain on foreign currency borrowings in the current year period, partially offset by lower other gains. Normalised PATAMI also rose 50.1% YTD from RM394.7 million to RM592.5 million due to higher revenue and lower tax expense.

“We’re happy to note that TM continued to progress well financially and operationally with our performance being in line with our Headline KPI’s. For the first 9 months of 2012, we posted record Group revenue of RM7.2 billion, an increase of 7.2% against the corresponding period last year. This growth was attributed to positive growth in Internet, data and other telecommunications services revenue. Both our Reported and Normalised EBITDA improved by 1.8% and 1.7% respectively, to RM2.33 billion and RM2.34 billion respectively. Our Reported and Normalised PATAMI showed significant growth of 51.9% and 50.1% respectively to RM900.5 million and RM592.5 million respectively. We also reported an improvement in capital and cost efficiencies, with our capex/revenue ratio reducing from 21.2% for YTD Sept 2011 to 19.8% this year. Cost as percentage of revenue also improved from 89.7% to 89.1%. Overall, our revenue by product showed positive growth across data, Internet & multimedia and other telecommunications revenue. Broadband remained the key driver of the Group’s revenue with Internet revenue continuing to record the highest growth, at 19.6%, to RM1.75 billion owing to the growth in broadband customers, particularly UniFi. Data revenue increased by 6.2% to RM1.56 billion against RM1.47 billion in YTD Sept 2011," said Dato’ Sri Zamzamzairani Mohd Isa, Group Chief Executive Officer, TM.

TM further entrenched its leadership position as Malaysia’s Broadband Champion, with its UniFi service continuing to show strong takeup. Together with Streamyx, its total broadband customer base has exceeded 2.03 million customers, at a growth rate of 8.4% YTD against the same period last year. To date, the customer base has grown 9.7% to reach 2.05 million compared to YTD Sept 2011.

Dato’ Sri Zam went on to comment, “We remain committed to our mission as the trusted broadband provider for the nation, evidenced by our strong customer base. UniFi continues to grow, with an achievement of more than 427,000 customers as at 3Q2012. HSBB now covers 1.32 million premises passed with coverage extended to 94 exchange areas covering the East Coast of Peninsular Malaysia as well as East Malaysia. To date, we have more than 462,000 customers, which translate into a take up rate of about 35% of the premises passed. We are indeed on track to meet our PPP obligations by the end of this year.

Although we anticipate that the broadband space will be more competitive in the coming year, we are optimistic that we can meet these challenges with the high value proposition of our products and services.”

Prospects for the Current Financial Year Ending 31 December 2012

The Company will remain focused in maintaining its position as Malaysia’s Broadband Champion anchoring on Streamyx and UniFi as its key broadband products whilst intensifying its efforts to pursue quality improvement programmes towards delivering enhanced customer experience. TM will continue to boost its footing in ICT and Business Process Outsourcing (BPO) services, primarily for the business and enterprise segments in its efforts to transform the Company into an integrated Information Exchange.

Against this backdrop, the Company’s efforts will be focused on creating value for its stakeholders. However, with due regard to the global economic uncertainty, industry liberalisation, regulatory changes and intensely competitive telecommunication landscape, barring unforeseen circumstances the Board of Directors expects TM’s growth prospects for the financial year ending 31 December 2012 to remain positive.

Asia-Pacific travellers want more social media, can’t go on holiday without their smartphones and laptops

Text100’s Travel & Tourism study reveals social media a major influence on decisions by Malaysian travellers

Kuala Lumpur, 30 November 2012 – Travellers from Asia-Pacific countries are both the most enthusiastic about social media and the most attached to their mobile devices in the world, according to Text100’s Digital Index: Travel and Tourism study.

Based on 4,600 respondents in 13 countries, the study suggests that Asia-Pacific consumers lead the way in using social media to inspire, purchase and share their travel experiences. 72 per cent of travellers from Asia-Pacific countries have used social media to inspire at least one element of their recent holidays, compared to only 51 per cent of travellers globally.

This trend is consistent with findings from Malaysia where social media has a deeper influence in shaping travel decisions. 46 per cent of Malaysian respondents regard Facebook as important to help inspire and reaffirm their travel decisions. Compared with the global average (26 per cent), Malaysians display greater propensity to using Facebook, Twitter and other social media platforms to get ideas and inspiration for travel destinations, vacation activities and attractions, hotels and restaurants.  

Despite this appetite for digital communication, many Asia-Pacific consumers still base travel decisions on more traditional sources of influence. 48 per cent say traditional travel agents still help in planning their holidays.

In Malaysia however, peer experience and digital reviews are coming in ahead of travel agents while personal recommendations from friends and family came in top as the main source of information for initial travel decisions with 78 per cent of respondents rating it as the top influencer. The study also finds that Malaysians consider travel columns (34 percent) and websites with holiday maker reviews (38 per cent) more trustworthy than professional travel guides (22 per cent).

“Widespread Asia-Pacific enthusiasm for social media is definitely not a signal for the travel industry to invest solely in digital,” said Anne Costello, Text100’s Regional Director, APAC. “Travel and tourism operators need to integrate their traditional and new communications channels, but more importantly they need to focus on delivering content which their customers actually want to receive. Standalone promotions and loyalty programs, for example, don’t seem to be resonating with consumers any longer; they need to be part of an integrated communications approach.”

The Asia-Pacific region’s digital enthusiasm among early adopters also extends to how travellers use technology. 89 per cent of Asia-Pacific travellers (75 percent in Malaysia) use travel apps on their smartphones or tablets while on holiday, primarily for information about local attractions and finding their way around. This “always-on” tendency, however, means that Asia-Pacific travellers find it harder to switch off on holiday than any others: 34 per cent use their mobile devices to do work while on holiday, compared to a global average of 22 per cent.

“The presence of the mobile device is quietly but dramatically changing how we behave when we travel,” said Costello. “As the fastest adopters of digital technology when it comes to travel, Asia-Pacific consumers are experiencing more benefits and challenges alike than the rest of the world. As a result, these tech-savvy travellers feel the travel industry needs to do more to keep up with their fast-growing reliance on the mobile device and social media as part of the overall travel experience.”

Text100’s Digital Index: Travel and Tourism study also found that Malaysians love sharing their travel experience on social media. Over half of the respondents have shared travel video, photo, blog or news story whilst on vacation. About 46 per cent would likely create and share more if the content is something their friends and family would enjoy seeing. An overwhelming 80 percent of respondents would be connected to social media if free WiFi is available on vacation.

“While social media is a key influencer of travel decisions for Malaysians, there are still many more valid touch points that brands and their communications advisor should be cognisant of. Ultimately effective travel campaigns must be based on market insights and incorporate an integrated channel strategy. Travellers are demanding more informative and advice-based content than ever before and delivering the most relevant content to them is vital,” said Yeow Mei Ling, Managing Consultant Text 100 Malaysia and APAC Sales Lead.

Other regional highlights from the Text100’s Digital Index: Travel and Tourism study:
Asia-Pacific travellers love to talk about shopping: 48 per cent will post comments about their shopping experiences, compared to only 29 per cent of travellers globally.
China is the heaviest user of social media for holiday decisions, with 71 per cent of consumers referring to bloggers and online reviews. In Australia – the slowest adopter of social media for travel – only 30 per cent do so.
98 per cent of India’s travellers comment about their travel interests online.
69 per cent of Singaporean tourists rate relaxation as a key factor when travelling, but 34 per cent of them still check their work emails while on holiday.
Only half of Hong Kong’s travellers say independence is important in travel reviews.
Malaysian tourists are more likely to value eco-tourism than the rest of the world: 38 per cent consider it when choosing locations, compared to 15 per cent globally.

To discuss about the survey: • Visit Text100 Facebook fanpage (

Thursday, November 29, 2012

ABS’ Solution Center to Boost Oracle Partners’ Market Reach

Oracle local partners get technology facilities to help minimize risk, costs and shorten deployment time of new business solutions

Kuala Lumpur, November 29, 2012 – Leading local ICT distribution house Applied Business Systems Sdn Bhd (ABS), today announced the official opening of ABS’ Solution Center - located in Kuala Lumpur, for Oracle partners in Malaysia.

ABS’ Solution Center is a dedicated Center of Excellence for Oracle partners to access a wide range of Oracle technologies and solutions and product specialists with functional and technical expertise.
ABS is a subsidiary of publicly listed Formis Resources Berhad (under the “Technology” sector of Bursa Malaysia Securities Berhad), and a Platinum level Value-added Distributor of Oracle Partner Network (OPN).

The ABS’ Solution Center also serves as a hub to help Independent Software Vendors (ISVs) and Systems Integrators (SIs) to deliver the unique value of Oracle technologies to new and existing customers - in the area of solution development, migration, testing assistance, product demonstrations and proof-of-concept (PoC) development.

The full spectrum of Oracle technologies such as maximum availability architecture, data integration and replication, new software versions testing, virtualization and, server and storage refresh or consolidation, will also be available for customers and partners.

Danny Chiam, Chief Operating Officer of ABS says, “The ABS’ Solution Center can be very useful as it helps us to communicate the business value of Oracle technologies and stay competitive across any rapidly-changing IT environment. By leveraging on Oracle’s technologies, tools and support, we can reduce sales cycles and uncover new and high-value opportunities.”

Jimmy Cheah, Managing Director, Oracle Malaysia says, “ABS’ Solution Center will help partners capitalize on emerging business opportunities. This state-of-the art facility that will enable our partners and mutual customers to deepen their understanding of the business value delivered through Oracle technologies.”
To date, ABS’ Solution Center has helped to certify three Independent Software Vendors (ISVs)’ solutions to Oracle technologies - namely QR Retail Automation Sdn Bhd, TriAset Sdn Bhd and Cyber Village Sdn Bhd.

With this new facility, ABS looks forward to helping more ISVs build their application on a robust and enterprise-class technology to reach out to high-end customers; and at the same time minimize the cost and reduce the risks for System Integrators to do Proof of Concepts (PoCs) and product testing.


吉隆坡,29日讯 - 当地领先的科技系统供应商Applied Business Systems Sdn Bhd (ABS),今天宣布其ABS解决方案中心(ABS Solution Center)位于大马吉隆坡正式开幕。

ABS是Formis Resources Berhad (位于Bursa Malaysia Securities Berhad的科技栏),和一个Oracle合作伙伴网(Oracle Partner Network ,OPN)白金级的分销商。

ABS解决方案中心是一个专门为Oracle合作伙伴而设的卓越中心, 让他们能够寻求Oracle技术和解决方案及产品功能和技术专长的咨询。

ABS解决方案中心也将作为一个枢纽以帮助独立软件供应商(Independent Software Vendors,ISVs)和系统集成商(Systems Integrators,SIs)把Oracle科技的独特价值带给其为新的和现有的客户群.

ABS营运总监Danny Chiam表示,“ABS”解决方案中心是非常有用的,因为它可以帮助我们传达Oracle技术的商业价值与我们的客户和保持我们在市场的竞争力。通过运用Oracle科技和系统,我们可以缩短销售周期,并能有更多的时间找寻新的和高价值的商机。”


至今,ABS已帮助了三位独立软件供应商(ISV)认证他们的解决方案予Oracle科技平台 - 即是QR Retail Automation Sdn Bhd, TriAset Sdn Bhd 和Cyber Village Sdn Bhd.

有了此项新的设施,ABS期待能帮助更多的独立软件开发商建立一个强大的企业级科技应用;同时降低的系统集成商做证明(Proof of Concepts,POCS)和产品测试的成本和风险。


Telco Wows Prepaid Customers with Special Meet-and-Greet Session with KPop Superstars

Kuala Lumpur, 29 November, 2012 – Remaining true to its promise of being Malaysia’s most dynamic and innovative telco, U Mobile is rewarding its prepaid customers and WOWLOUD unlimited music streaming service subscribers, with exclusive tickets to get up close and personal with their favourite Korean pop stars at the Asia Super Showcase 2012.  

The Kpop groups, Super Junior M, Exo-M and BtoB, will be performing in Malaysia on 11 December and U Mobile is offering its existing and new prepaid customers the opportunity to win free concert tickets, special ticket upgrades to access the exclusive U Mobile Express Lane and passes for the special meet-and-greet sessions.

ECSTATIC: Siblings Wan Noriza Wan Hussin, Wan Nurina Wan Hussin and Wan Hosni Wan Hussin were all smiles when they were named the winner of the Special Midweek Contest. They each won a ticket to the Asia Super Showcase 2012 to meet their favourite KPop idol.

Jaffa Sany Ariffin, CEO of U Mobile said, “We are delighted to be sponsoring this event because it is another way for us to reward our customers, by bringing their favourite idols and superstars closer to them. The Kpop wave is now a worldwide phenomenon and there is a very strong fan base in Malaysia. Being the young and dynamic company that we are, we believe this event will resonate with the youth of today and we are giving our privileged customers, an opportunity to see their idols live in Kuala Lumpur.”

In view of U Mobile’s sponsorship of the event, there will be 200 free tickets up for grabs. U Mobile subscribers who reload RM30 prepaid credit and subscribe to Wowloud music service will automatically be in the running to win and a total of 10 tickets will be given away daily.

30 hardcore Kpop fans also stand the chance to win an exclusive meet-and-greet with Super Junior M, Exo-M or BTOB at the concert venue. Winners will be based on the highest usage by U Mobile prepaid subscribers who are also WOWLOUD subscribers and the usage will be tracked during the period 16 Nov – 5 Dec.

U Mobile prepaid subscribers holding Super Zone tickets (RM383) are also eligible to upgrade their tickets to the exclusive U Mobile Express Lane and enjoy its VIP benefits. To be eligible for the exclusive ticket upgrades, customers only need to reload RM50 at the U Mobile Service Centre in Berjaya Times Square and subscribe to Wowloud music service. This special upgrade is limited to 250 tickets and will be on a first come first served basis.

WOWLOUD is a cloud-based music streaming service which offers an extensive catalogue of millions of songs from all major and independent record labels in Malaysia. U Mobile is proud to be the first telco in Malaysia to offer unlimited music streaming to its customers. This unique service is made available for smartphones, tablets and PC users. Users of iOS and Android mobile devices can now download the WOWLOUD application for free via the Apple App Store and Google Play marketplace respectively. To subscribe to WOWLOUD premium+, the cloud-based music streaming service, customers are required to SMS ‘ON WOW’ to 28888 and for a weekly charge of only RM4.      
For more information on Asia Super Showcase, visit

Yes Announces the Winners of the Yes Huddle XS – Small & Powerful Movement

Cultivating a random-act-of-kindness idea into a real life deed

KUALA LUMPUR, 29 November 2012 –YES, the Fastest 4G Mobile Internet with Voice, announced the 14 winners for the Huddle XS – Small and Powerful Movement, focusing on random acts-of-kindness with the potential to effect positive changes within our society.

The Huddle XS – Small & Powerful Movement was conducted from 4 July 2012 until 31 August 2012 via The public were encouraged to submit their ideas on random acts of kindness that would create positive changes in our community. The campaign garnered diverse and inventive responses from the public, eager to share their ideas to make the world a better place not only for their friends and family members but also for the wider community as a whole.

Joseph Edmund A/L Cyril Kagoo, Winner of Huddle XS – Small & Powerful Movement.

Amongst the 14 shortlisted winning entries was the idea of feeding the poor and needy. To bring life to the idea, Yes began working with PERTIWI Soup Kitchen on 28 November 2012 to contribute and distribute food packs and drinks  to over 600 people in need within Kuala Lumpur’s inner-city. PERTIWI Soup Kitchen is a program under PERTIWI, an NGO that focuses on outreach, social work and the education of women, teens and children, and also provides free basic medical service, a Help Desk service and free street haircuts.

“Yes is championing this movement with the hope of inspiring small yet powerful selfless acts from the ever increasing net native generation by promoting the globally recognized ‘Pay-It-Forward’ concept. It is a reminder for today’s society to continuously perpetuate the importance of the human touch and values to ensure mankind’s virtues are not lost even as high-tech devices enable more remote, far-reaching online interaction,” said Mr. Chee Pok Jin, CMO of YTL Communications.
Nor Baizura Basri, Winner of Huddle XS – Small & Powerful Movement.

 “At Yes, our mission is to bring positive change to the nation and our 4G network is built to cultivate collaboration and interaction between every person through the Internet as well as in the flesh. We hope that initiatives like this will encourage everyone to take their own steps in creating a positive change within our society. You will never know what your little act of kindness could change in one person’s life,” added Mr.Chee Pok Jin as he joined the winners of the Huddle XS – Small & Powerful Movement distributing food with PERTIWI Soup Kitchen volunteers.

Chong Siew Khim, one of the winners for Huddle XS – Small & Powerful Movement said, “I am happy that my idea has been realised by YES and I hope that the food distribution act will show everyone has a part to play in making a positive impact to society regardless whether it is a big or small gesture.”
Ong Yong Tong, Winner of Huddle XS – Small & Powerful Movement.

YES will also participate in another food distribution drive on 5 December 2012 in collaboration with Kechara Soup Kitchen, a community action group that distributes food, basic medical aid and counselling to the homeless and urban poor of Malaysia.

The winners of the Huddle XS – Small and Powerful Movement were chosen based on their inspiring ideas and each of them will be rewarded with a unit of Yes Huddle XS (RRP: RM480). The Huddle XS is a small and powerful mobile WiFi Hotspot device which allows connection sharing for up to 5 friends/devices. The winners and their submissions can be viewed online via

Christmas Came Early!

Get Beats headphones this December and receive a special Beats limited edition surprise gift!

MALAYSIA, NOV – Beats is playing Santa Claus! For a limited time only, purchase Beats Studio headphones (RM1,200) or Beats Pro headphones (RM1,550) and get a very special Beats Limited Edition surprise gift! For the first time ever, customers will get a really special surprise gift prepared by Beats, and this is only available from 5 to 31 December 2012 for purchases from Rock Corner , Machines, Gadgetzone, and Harvey Norman.  Paired with the stylish headphones, this is definitely a great surprise for Christmas!

Be sure to grab this surprise while you can!

Beats Pro headphones are designed while keeping the demands of sound engineers, audiophiles and musicians in mind.

Beats Studio headphones are the product of two years of research, after Dr. Dre is tired of having his fans hear his music on subpar earbuds. 

With Beats, people are going to hear what the artists hear, and listen to the music the way they should: the way I do."- Dr. Dre

It's All About Sound
Three years of thorough research and development resulted in the most incredible headphone speaker ever built. Beats features highly advanced materials and construction to deliver a new level of audio accuracy and clarity. Combining extra-large speaker drivers and a high-power digital amplifier, Beats delivers an unprecedented combination of super deep bass, smooth undistorted highs, and crystal clear vocals never heard before from headphones.

Less Noise, More Music With Powered Isolation
Today’s digital audio recording technology gives music more detail than ever before. Unfortunately, the details get easily lost in today's noisy world: on the street, on the bus, on the plane. The best listening experience isn’t just about what you hear, but what you don't. Monster's powered isolation technology actively cuts external noise, so you experience all the rich details your favorite artists want you to hear.

Extreme Comfort is Music to Your Ears
With Beats, you feel the music, not the headphones. Spacious earcups give you extra room for a higher level of listening comfort. Plush ear cushions covered with ultra-soft breathable materials keep you cool even when the music’s hot.

Ready for iPhone
Stay connected without missing a beat. Beats comes with an additional Monster iSoniTalk™ iPhone enable headphone cable with built-in answer button and microphone so you can easily stop rockin’ and start talkin’.

Wednesday, November 28, 2012

TGV Cinemas Goes Fully Digital with 3D-X TGV Cinemas launches new outlet at SetiaWalk, Puchong, Selangor

Kuala Lumpur, 28 November 2012 – TGV Cinemas Sdn Bhd (TGV Cinemas) yesterday led the way to the future for exhibitors and cinema operators in Malaysia with the launch of its new Digital 3D projection system called 3D-X with the exclusive premiere of Ang Lee’s first 3D film, Life of Pi at the spanking new 50,923 sq ft TGV Cinemas SetiaWalk in Puchong, Selangor.

This launch also signifies the theatre’s progressive transition from 35 mm film projection to digital cinema projection which is expected to be fully completed by January 2013. Apart from delivering unmatched brightness, sharpness and superior 3D images, with 3D-X, TGV Cinemas is now capable of displaying high-definition content – 2K, 4K and 3D feature films, documentaries and alternative content.

Kenny Wong, CEO, TGV Cinemas Sdn Bhd and Chow Will Pin, Managing Director, 20th Century Fox Films Malaysia and Indonesia.

"The innovation found in today’s digital cinema technology to greatly improve the movie-going experience makes the film-to-digital conversion a top priority for TGV Cinemas. With the 3D-X roll-out, TGV Cinemas can now offer the best in digital cinematic experience in 3D," explained Kenny Wong, CEO of TGV Cinemas.

The new cinema at SetiaWalk is the 20th TGV outlet and is located in the Puchong vicinity. The opening of a new cinema is timely as it addresses the growing need of a cinema exhibitor in the developing neighbourhood which extends to Subang and Shah Alam. Cinema-goers can catch their favourite movies without needing to travel to high traffic areas in other parts of the Klang Valley.

TGV SetiaWalk brings a whole new dimension to the cinema experience for Malaysians as it includes the very best of comfort and digital cinema experience. The new cinema is home to a Beanieplex, which has comfortable cushy beanbag seats that come in pairs, and eight other cinema halls all equipped with the latest digital projection system.

Movie seating at TGV SetiaWalk is one of the features not to be missed. The stadium-like seating provides cinema-goers an exceptional vantage point inside the cinema halls directed to the screen. This unique positioning of plush seats is paired with wider leg room that guarantees comfort throughout the duration of a movie.

Setting new benchmarks in the cinema industry, TGV Cinemas is more than just a cinema exhibitor. TGV SetiaWalk is also another venue for hosting corporate and private events.

Equipped with two function rooms and a classy foyer, Malaysians can expect one-of-a-kind- event experiences at TGV Cinemas.

“Cinema-goers constantly demand for a change of environment whilst watching a movie. The combination of high technology and unique experience are the essentials to provide a value-added cinema experience. With the distinctive features at SetiaWalk, our patrons are now able to experience the full potential of a movie screening with crystal clear image and sound and a comfortable ambience,” said Wong.

“We are in the business of entertainment and entertainment is all about engaging the emotional experience of the audience. As this is also a natural part of our business, TGV Cinemas is always at the forefront in ensuring Malaysians get to experience new and innovative measures as they step foot into our cinemas,” said Wong.

“With the technology enhancements and upgrades, all our cinema patrons can look forward to a slew of exciting blockbuster movies lined up next year with a cinematic experience unlike any other,” Wong added.

BT TO EXPAND PRESENCE IN MALAYSIA New Global Shared Service facility in Bangsar South reaffirms MSC Malaysia’s strength & success

CYBERJAYA, NOVEMBER 28, 2012 – The Multimedia Development Corporation (MDeC) and BT, one of the world’s leading communications services companies, today announced the establishment of a Global Shared Service facility based in Bangsar South in early 2013 by the latter, further reinforcing the position of MSC Malaysia as a top investment location for Shared Services and Outsourcing (SSO).

As part of BT’s recently announced investment into the Asia Pacific region and in line with its geographical diversification plan, the company will be in-sourcing key projects to staff in Malaysia in the new global shared service facility, which will consist of two centres, each providing services to meet BT’s business needs globally.

Datuk Badlisham Ghazali, CEO of MDeC with Clive Sulley, CIO of BT.

The first is the Global Development Centre (GDC) which will provide services in information and communication innovation and development joining the network of eight other GDC’s around the world in providing IT solutions (including development, upgrades, migration, architecting, etc.). The second is the Contract Delivery Shared Service Centre (CDSS) which will be part of a global network providing commercial, contract management and project management business knowledge as well as process outsource activities in support of BT’s managed network IT services contracts with BT’s largest multinational customers.

Clive Selley, BT Group CIO, said: “BT’s expansion in MSC Malaysia is an exciting opportunity to create geographical diversity in our technology business and to collaborate with Malaysian universities to develop the key skills and expertise required to enable BT to deliver for its customers around the world. This is important to us as we chose MSC Malaysia because of its globally competitive and multilingual workforce in addition to a world-class business environment and technology infrastructure.”

The new BT initiative will create a significant number of high income, high value jobs in Malaysia, and the company will also ensure the new teams in Malaysia will be exposed to cutting edge technology and methodologies. The team in Malaysia will collaborate with a geographically diverse organisation in order to complete its delivery, and will be involved in all stages of the design, development and delivery lifecycle.

Datuk Badlisham Ghazali, CEO of MDeC said, “BT is an innovative leader in the telecommunications industry and we are excited to welcome their expansion in MSC Malaysia to create more employment opportunities locally. We believe their decision to put up a new shared service facility here is a strong endorsement of MSC Malaysia’s draw as a vibrant global hub for the high‐technology industry, reaffirming our diverse talent pool, highly developed business ecosystem as well as support from the Government.”

Datuk Badlisham continued, “In line with the goals of Digital Malaysia, investments such as this will be instrumental in accelerating the development of our nation’s digital economy, as well as providing the rakyat with the knowledge and expertise that will spur us towards our goal of becoming a developed economy by 2020.”

The SSO industry has been an important part of Malaysia’s ICT-led transformation into a high-income, knowledge-based economy. At present, there are over 233 MSC Malaysia Status SSO companies made up of major local players and multinationals who have set up operations in Malaysia, supporting various local and international services including Information Technology Outsourcing (ITO), Knowledge Process Offshoring (KPO) and Business Process Outsourcing (BPO).

Last year MSC Malaysia’s saw revenues of over RM 9.14 billion in the shared services and outsourcing sector, with investments of over RM7.7 billion, resulting in the creation of 59,000 jobs to date. This strategy has successfully positioned Malaysia in the global SSO map, evidenced by the A T Kearney Global Services Location Index 2011, as one of the top three global SSO locations, after India and China for the last 8 consecutive years.

BT has been operating in Malaysia for close to 20 years, and over this period of time has forged a strong relationship with the Malaysian Government and related agencies, in particular, MDeC. In 2004, BT invested in the establishment of a research and development (R&D) facility that has contributed to the creation of Malaysian intellectual property (IP), as well as the training of knowledge workers on cutting-edge technology and innovation processes. The R&D centre has also provided local businesses access to a number of its patents and intellectual property for exploitation and commercialization in Malaysia.

WhiteHat Security appoints ConZebra as exclusive APAC strategic partner

Kuala Lumpur -- 28 November 2012 – CONdition Zebra, inc. (aka “CONZebra”), has been officially appointed by U.S.-based WhiteHat Security, the recognized leading web security company, as the company’s exclusive strategic partner throughout key Asia Pacific regions, and has been classified as a “Preferred Partner” for the region.

“We couldn’t be more thrilled to have a partner like WhiteHat Security,” said CONZebra President and COO, Drew Williams. “CONZebra looks at our relationship with WhiteHat as a very strategic advantage in the fast-growing Asia Pacific sector, as we combine the industry’s highest rated web app security solution with our own security risk and critical infrastructure solutions and services.”

U.S. based CONdition Zebra’s President Drew Williams stands with Chairman/MD Wilson Wong as they prepare to formally launch CONdition Zebra APAC from their offices in Kuala Lumpur.

WhiteHat Security, which offers a real-world perspective on website risk management through real-time, comprehensive website vulnerability scanning, implements what Gartner Group considers to be "an early pioneer in dynamic application security testing solution, with a strong reputation and momentum for its testing-as-a-service model."

“Whether we like it or not,” said WhiteHat’s founder and CTO, Jeremiah Grossman, “There are some unsavory people out there who will try to hack into our website(s). History and headlines prove that no business, school, government, or personal blog is off limits and out of harms way. And since the vast majority of websites are riddled with exploitable vulnerabilities, the odds of a bad guy finding a way to break in is in their favor — increasingly so with each passing day.”

With a Gartner-endorsed backing, and currently thousands of websites currently under the monitoring and assessment care of the WhiteHat/CONZebra solution, Williams believes the time is essential to enter the Asian sector. “Asia, and Southeast Asia, and the greater APAC region including Australia, are powerful influences in cross-industry sectors of technology, communications, environment and essential commodities,” he said from his Malaysia offices. “The need for compliance-related solutions to fortify a strong, safe web presence, without fear of creating greater security risks to organizations has been just a matter of focus, time and resources. Now we have a solution for the region.”

During its initial launch period, which is expected to last through March 2013, CONZebra and WhiteHat are offering no-obligation sector-specific, real-time security assessments to as many organizations as possible. “This is an essential offering to show organizations where they are with respect to their own industries and how they are doing from a risk management perspective,” said CONZebra’s Chairman and MD, Wilson Wong.

Condition Zebra (aka “CONZebra”), is headquartered in the United States (Utah), with its APAC headquarters located outside Kuala Lumpur, Malaysia, and additional offices being opened in Australia, Taiwan and Thailand. CONZebra’s Wong adds, “Our strategies of combining the power of a proven cloud-based web solution like WhiteHat Sentinel, with our local team of experts in GRC and critical infrastructure will serve Southeast Asia, as policy mandates and infrastructure concerns become greater issues to address.”

WhiteHat was founded by Grossman, former Yahoo! Information security officer, in 2001, with what the Silicon Valley-based company claims to be a “radically better application security platform for identifying, assessing and protecting all applications (even ones you didn’t know existed), whether it’s 100, 1,000 or 10,000 of the most complex Web and mobile apps in the most heavily regulated industries.”

DiGi’s Challenge for Change spotlights good ideas to bring Malaysians together for positive change

Introducing the special Prime Minister’s Innovation Award for the best idea

SHAH ALAM, 28 November 2012: DiGi Telecommunications Sdn Bhd (DiGi) launched the fourth edition of its annual DiGi Challenge for Change today. This year’s programme focuses on challenging Malaysians to develop innovative ideas for mobile applications that bring Malaysians together for positive change, while introducing for the first time the grand prize of the Prime Minister’s Innovation Award.

Henrik Clausen, DiGi’s Chief Executive Officer said this year’s competition continues to be guided by DiGi’s ambition to enable Internet For All. “We know that mobile internet can be a powerful tool to drive real socio-economic opportunities for local communities and businesses. Our Challenge for Change programme builds on this philosophy, and takes our Internet For All mission into a very important area of our business today – mobile applications. Through this challenge, we leverage the collective expertise of DiGi and our partners to empower Malaysians to unearth good ideas that foster the spirit of community to benefit fellow Malaysians.”

DiGi  TELECOMMUNICATIONS SDN BHD. Henrik Clausen, Chief Executive Officer.

The programme capitalises on the cumulative ‘Malaysian mind’ to enable this meaningful social change, effectively building apps for Malaysians, by Malaysians. DiGi will support the further development of these apps by promoting them to its 5.5 million mobile internet users through various customer touch points, and through the partnerships with Microsoft Malaysia and Google Malaysia, through MDeC’s ICONApps platform, and through the support of PEMANDU and selected platforms under the Economic Transformation Programme.
(L to R) GOOGLE MALAYSIA, Sajith Sivanandan, Country Manager; ECONOMIC TRANSFORMATION PROGRAMME (ETP, PEMANDU), Dr. Fadhlullah Suhaimi Abdul Malek, Director NKRA (RBI) and NKEA (CCI and Agriculture) PEMANDU; DiGi  TELECOMMUNICATIONS SDN BHD,  Henrik Clausen, Chief Executive Officer; 
MULTIMEDIA DEVELOPMENT CORPORATION (MDeC), Ng Wan Peng, Chief Operations Officer; 
MICROSOFT MALAYSIA, Dinesh Nair, Director, Developer and Platform Evangelism.

DiGi Challenge for Change is open to all Malaysians above 12-years-old to participate in two main phases of the programme:

Ideation challenge (28 November 2012 to 27 January 2013)
This phase calls for Malaysians to share good ideas for mobile apps that help bring Malaysians together and make life better for local communities. Ideas can be submitted online at for the following five (5) categories: Learning Together, Healthier Together, Working Together, Discovering Together and Sharing Together.

These ideas are open for public voting. The 20 most popular ideas and an additional 10 finalists selected by DiGi will qualify for a final round of judging. The top 5 winning ideas will be chosen from this pool and will proceed to the next phase, to be developed into mobile apps.

App development challenge (25 February to 22 May 2013)
This phase invites Malaysian developers to build mobile apps of the 5 winning ideas from the ideation challenge. Each app will then be made available for download and review by the public. The most popular apps for the 5 ideas, with the judges’ final decision will win this challenge. DiGi will then market these apps on its online store, giving developers a head-start by providing direct access to our base of 5.5 million mobile internet users and the entire user ecosystem on the Google Play Store, and Windows Store and Windows Phone Store.

The Prime Minister’s Innovation Award will be presented to the individual whose idea best represents the philosophy of this year’s Challenge for Change in effectively bringing communities together through the power of mobile internet. The winner for this special award will be announced by May 2013, and will receive a cash prize of RM25,000.

Over RM175,000 in cash and experiential prizes are up for grabs this year, which includes:
RM5,000 for the top 5 idea finalists
RM25,000 for each of the top 5 developers
RM25,000 for best idea and winner of the Prime Minister’s Innovation Award
Access to Industry and DiGi Mentors
Opportunities for app development with key partners.

“This year’s challenge is bigger as it consolidates many exciting elements: ideas, innovation, creativity, diversity, collaboration and communication onto a single platform – mobile internet. By the end of the year, the number of mobile app downloads globally will have doubled to nearly 46 billion, and in four years, this number is predicted to grow more than six times to 310 billion downloads . In Malaysia, we see an increase of smartphone usage due to low barriers of entry for devices, an uptrend for local content and a vibrant developer ecosystem.

“Combined, these trends make mobile internet and apps powerful tools to engage and deliver social innovations to every community in Malaysia. Our vision for Challenge for Change is to unearth and spotlight these good ideas as they are being developed so it becomes visible and beneficial to as many Malaysians as possible, and to start bringing Malaysians together, one app at a time,” Henrik concluded.

DiGi Challenge for Change will be hosting four ideation workshops for the public on: 1 December 2012 at the DiGi office in Selangor and Universiti Malaysia Sarawak, and 8 December 2012 at Universiti Sains Malaysia, Penang and Universiti Malaysia Sabah. For more information on how to participate or attend these workshops, please visit:

DiGi Challenge For Change 展现能团结马来西亚人做出积极改变的好构思
推介为最佳构思而特设的Prime Minister’s Innovation Award

(莎亚南2012年11月28日讯)  数码网络电讯公司(DiGi)今天为第四届Challenge for Change这项年度盛事进行推介礼。今年的活动主要挑战马来西亚人开发能团结马来西亚人一起做出积极改变的创意流动应用程式,同时推介新设的Prime Minister’s Innovation Award。

DiGi首席执行员克劳森(Henrik Clausen)表示,今年的比赛继续秉持着DiGi Internet For All的愿景。“我们知道流动互联网能成为强大的工具,为地方社区与经济提供真正的社会经济机会,我们这项Challenge For Change就是建立在这个信念上,并将我们Internet For All的愿景带入我们业务里一个非常重要的领域,就是流动应用程序。通过这项挑战赛,我们利用DiGi与合作伙伴共有的专业知识,启发马来西亚人开发能促进社区精神以惠及所有马来西亚人的好构思”。


DiGi Challenge For Change开放让所有12岁以上的马来西亚公民,参与活动的两个主要阶段:





这个活动阶段邀请马来西亚应用程序开发商构,为胜出的5项构思开发流动应用程序的初始原型。每个原型将公开让公众下载与评价,之后这5项构思当中最受欢迎的原型,经过评审的最终定夺后,就能赢得一笔资金将这些应用程序发展为商用品。DiGi将在其网上商店销售这些应用程序,让开发者直接接触我们多达550万名的手机互联网用户,以及整个谷歌网上商店(Google Play Store)和微软流动应用商店(Windows Marketplace)的用户市场。

Prime Minister’s Innovation Award将颁发给最能代表今年DiGi Challenge For Change 理念的参赛者,其构思必须能有效地通过流动互联网的力量团结社区。这个特别奖项的得主将在2013年5月揭晓,并将获得2万5000令吉的现金奖。


•        5000令吉予入围5强的参赛者;
•        2万5000令吉予5强开发者以将应用程序发展为商用品;
•        2万5000令吉予最佳构思开发者以及Prime Minister’s Innovation Award得住;
•        有机会接触有关领域与DiGi的导师;
•        有机会与主要合作伙伴开发应用程序。

克劳森总结说,“今年的挑战赛更大型,因为它结合了许多令人兴奋的元素:构思、创造力、创意、多元、合作以及沟通,融合为一个平台,也就是流动互联网。到了今年杪,全球的流动应用程序下载次数将增加一倍至近460亿;在未来4年内,这个数字预料将增加超过6倍至3100亿1 。在马来西亚,我们看到智能手机的使用率因为使用门槛越来越低而提高、本地内容也不断增加,应用程序的开发环境越来越充满活力。

“这些趋势的结合让流动互联网和应用程序成为强大的工具,为每个马来西亚社区提供联系和社会创新。DiGi Challenge For Change 的愿景是要发掘与展现这些好构思,并将它们发展为具体的应用程序,惠及与团结更多的马来西亚人”。

DiGi Challenge For Change 将举办4场创造构思工作坊让公众参与,分别于2012年12月1日在雪兰莪DiGi办事处与马来西亚砂拉越大学各一场,以及2012年12月8日在位于槟城的马来西亚理科大学和马来西亚沙巴大学各一场。欲知如何参与工作坊的详情,请浏览。

Gartner Says by 2014, 80 Percent of Current Gamified Applications Will Fail to Meet Business Objectives Primarily Due to Poor Design

Gartner Special Report Examines Trends in Gamification 
Analysts Discuss Key Issues During Complimentary Webinar, “Gamification Trends and Strategies to Help Prepare for the Future” on November 28

Kuala Lumpur, 28 November 2012 — As gamification moves from the leading edge to more widespread use by early adopters, now is the time to understand and evaluate this important trend, according to Gartner, Inc.

Gamification is currently being driven by novelty and hype. Gartner predicts that by 2014, 80 percent of current gamified applications will fail to meet business objectives primarily because of poor design.

“The challenge facing project managers and sponsors responsible for gamification initiatives is the lack of game design talent to apply to gamification projects,” said Brian Burke, research vice president at Gartner. “Poor game design is one of the key failings of many gamified applications today.”

“The focus is on the obvious game mechanics, such as points, badges and leader boards, rather than the more subtle and more important game design elements, such as balancing competition and collaboration, or defining a meaningful game economy,” Mr. Burke said. “As a result, in many cases, organizations are simply counting points, slapping meaningless badges on activities and creating gamified applications that are simply not engaging for the target audience. Some organizations are already beginning to cast off poorly designed gamified applications.”

Gamification is the use of game design and game mechanics to engage a target audience to change behaviors, learn new skills or engage in innovation. The target audience may be customers, employees or the general public, but first and foremost, they are people with needs and desires who will respond to stimuli. It is important to think of the people in these target audiences as "players" in gamified applications.
While game mechanics such as points and badges are the hallmarks of gamification, the real challenge is to design player-centric applications that focus on the motivations and rewards that truly engage players more fully. Game mechanics like points, badges and leader boards are simply the tools that implement the underlying engagement models.
Gamification describes the use of the same design techniques and game mechanics found in all games, but it applies them in non-game contexts including: customer engagement, employee performance, training and education, innovation management, personal development, sustainability and health. Virtually all areas of business could benefit from gamification as it can help to achieve three broad business objectives 1) to change behavior; 2) to develop skills; or 3) to enable innovation. While these objectives are very broad, more opportunities may emerge as the trend matures.

Changing Behaviors - The most common use of gamification is to engage a specific audience and encourage them to change a target set of behaviors. By turning the desired behavior change into a game, people become engaged and encouraged to adopt new habits. For example:
Brands can leverage gamification to engage consumers to better understand their products, and become advocates for the brand to provide product endorsements, and drive customer loyalty.
Companies can use gamification to improve employee performance and to motivate adoption of new business processes.

Developing Skills - Gamification is increasingly being used in both formal education and in corporate training programs to engage students in a more immersive learning experience. While many approaches are being used, they can generally be divided into two categories:
Building a game layer on top of the lesson material, where competition and/or collaboration between students is encouraged with game mechanics such as points for actions, badges for rewards and leader boards for competition.
Turning the lesson into a game, where in addition to the game layer of points and badges, simulation and animation is used to immerse the studentS in the environment and allow them to practice new skills in a safe, virtual environment that provides immediate feedback.

Enabling Innovation - Gamification can be used to encourage employees or the public to participate in innovation. Innovation games are typically structured quite differently than games designed to change behaviors or develop skills. In the latter case, the outcome is known, with a scripted game employed to take the players through progressive levels until they have changed a behavior or developed a skill. The key difference with innovation games is that the outcome is unknown, so scripted play is limited. Innovation games use emergent game structures that provide the goals, rules, tools and play space for the players to explore, experiment, collaborate and solve problems. Innovation games generally use game mechanics to create a more engaging experience, but the key is to involve lots of players to solve problems through crowdsourcing. For example, innovation games are used by organizations to engage:

Employees in submitting innovative ideas, selecting the best ideas, and developing those ideas until they are ready to launch as pilots
Citizen scientists in solving scientific problems
Inventors in developing new and innovative products

“As gamification moves from being leveraged by a limited number of leading-edge innovators to becoming more broadly adopted by early adopters, it is important that CIOs and IT leaders understand the underlying principle of gamification and how to apply it within the IT organization,” said Mr. Burke.

Additional information is available in the Gartner Special Report "Gamification: Engagement Strategies for Business and IT”. The Special Report can be viewed at, and includes links to reports and video commentary that examine the impact of gamification on enterprises.

Mr. Burke will provide additional analysis during the Gartner webinar, "Gamification Trends and Strategies to Help Prepare for the Future” on November 28 at 8 a.m. and 11. a.m. EST. To register for this complimentary webinar, please visit

Symantec: Year End Holiday Online Shopping Tips

The year-end holiday season is upon us with school holidays already well underway. While most of us consider the holiday season to spend precious time with family and friends, we will also spend a considerable amount of money online. The growth in online spending is increasing globally, and with this rise in online shopping comes an increase in cybercrime.

As more people go online worldwide, individuals are increasingly becoming targets for fraudsters and cyber-criminals. According to the 2012 Norton Cybercrime Report from Symantec, cybercrime claims 556 million victims globally each year. Both businesses and consumers are victims of malware, phishing and malvertising threats.

There are simple ways to stay safe online to ensure an enjoyable shopping experience online. The following are five tips to stay safe online:

1. Look for an HTTPS and/or padlock in your browser address bar before submitting personal information on a website. A website with “https://” before the address indicates that it is secured with a SSL (Secure Socket Layer) certificate, a digital computer file (or small piece of code) that has two specific functions – authentication and verification; and data encryption.

Just as a passport may only be issued by a country’s government officials, an SSL certificate is most reliable when issued by a trusted Certificate Authority (CA). The CA has to follow very strict rules and policies about who may or may not receive an SSL certificate. When you have a valid SSL certificate from a trusted CA, there is a higher degree of trust by your customers, clients or partners.

2. When the browser address bar is lit up green, the identity of that website has been strictly validated.

3. Look for a trust mark, such as the (the Check Mark) Norton Secured Seal. It proves that the website is legitimate, and not a spoofed website.

4. If an offer in an online ad or an email sounds too good to be true, it probably is. You may be tempted to click, but you’d be wise to junk them instead.

5. Have Strong Passwords and Keep them Unique.  “Cooldude” is not an acceptable password. Pay attention to the passwords for your email, social networking, and online banking accounts. Keep them as unique as you can:
At least 8 characters
Random mixture of characters upper and lower case, numbers, punctuation and symbols
Use words not found in dictionary
Never use the same password twice
Change your password every 6 months

Fortinet Delivers Virtual Web Application Firewall Solution For Amazon Web Services

MALAYSIA, November 28, 2012- Fortinet - a world leader in high-performance network security – today announced the virtual machine version of its FortiWeb Web application firewall is now available on Amazon Web Services (AWS).

“FortiWeb-VM provides AWS customers the best of both worlds,” said Chris Rodriguez, senior network security industry analyst with Frost and Sullivan. “The tremendous flexibility and stability of AWS, combined with Fortinet’s advanced security capabilities, is a winning combination for customers migrating strategic Web applications to the cloud.”

With FortiWeb-VM, customers can deploy virtual Web application firewalls running on AWS in conjunction with other FortiGate security technologies running on their own internal network, all from a single, centralized management platform. This allows them to easily extend the power and flexibility of Fortinet security technologies to the AWS Cloud.

FortiWeb-VM at-a-Glance
FortiWeb-VM provides multiple protection layers against today’s threats that target Web applications, including application signatures, HTTP RFC compliance, auto-learn-based violations and data leak prevention.

In addition, FortiWeb-VM automatically and dynamically profiles user activity to create a baseline of permissible activity. Its real-time data analysis capabilities provide an analytics interface that helps organizations understand their Web application usage and maps requests to their geographic location.

Unique to FortiWeb-VM is an integrated vulnerability scanner that provides detailed analyses of existing application vulnerabilities that complement its application firewall capabilities and is especially useful for PCI DSS compliance.

“Security is paramount at AWS and we work hard to ensure our partner ecosystem includes the strongest players in enterprise security,” said Terry Wise, head of worldwide partner ecosystem, Amazon Web Services. “In the cloud, security is a shared responsibility and therefore our customers look to deploy the same best of breed security solutions that they utilize on premise. We are excited to see Fortinet bring FortiWeb-VM to AWS.”  

“Leveraging the AWS platform to provide tools to help AWS customers protect their strategic Web applications is a key milestone in expanding Fortinet’s rich portfolio of cloud computing solutions,” said George Chang, Fortinet’s Regional Director for Southeast Asia & Hong Kong. “AWS is a global presence, and we are looking forward to supporting AWS customers around the world with our innovative FortiWeb-VM security solution.”

FortiWeb-VM for Amazon Web Services is available now.

V-MODA’s highly-anticipated Malaysia 2012 Launch

Limited Edition Crossfade LP2 Matte Black Metal Headphones
Brings legendary DJ-approved acoustics, virtually indestructible military-grade durability and customisation options out of the box
Patent-pending and biggest-in-class 50mm Dual-Diaphragm Drivers and V-PORT 3D staging
o Energy efficient yet can recreate the sound of multiple drivers with the quality and consistency of a single driver
Fine-tuned with a 31-band EQ, which plays a vital part in creating a unique Live Play sound signature
Replaceable supple memory foam ear cushions isolate noise and immerse you into your own world of sound
The V-MODA’s Crossfade LP2 Matte Black Metal Headphones will retail at RM1,000.00 and is available at all major electronics/headphone retailers.

Crossfade M-80 Metal

The masterfully crafted V-PORT V3 provides natural noise isolation, life-like staging, vibrant bass, vivid mids and vivacious highs
Offers long-play comfort through a tailored, fashionable fit without unsightly gaps and minimal pressure on the head and ears
Comes fully loaded with two Kevlar-reinforced microphone cables for universal smartphone compatibility and an exoskeleton carrying case for added road warrior armour
The V-MODA’s Crossfade M-80 Metal On-Ear Headphone will retail at RM1,080.00 and is available at all major electronics/headphone retailers.

Crossfade M-80 White Pearl On-Ear Headphones
A stylish new colour composed of white with silver metal accents
Authentically tuned by a legion of legendary musicians, Grammy-Award winning producers and audiophiles, M-80 packs professional acoustics, natural noise isolation, ultimate ergonomics and military-level ruggedness into a luxuriously comfortable, travel-friendly compact design
M-80 uses BLISS noise isolation to recreate a pure and balanced sound analogous to Vinyl and naturally immerse you into your own world of sound
Creates a true three dimensional sound stage with vibrant bass, vivid mids, and vivacious highs
The V-MODA’s Crossfade M-80 Pearl White On-Ear Headphone will retail at RM1,080.00 and is available at all major electronics/headphone retailers.

Catering to those searching for good hearing protection
VIP edition protects your hearing by reducing harmful noise levels by 12dB across the frequency spectrum 
o Still allowing for music and speech to pass with crystal clarity
Designed with top grade metal construction and four sizes of medical grade fittings
Faders VIP also boasts a new detachable lanyard and a high quality pendant carrying case giving club, concert and event-goers enhanced options for their Faders ensemble
stylish, comfortable, sleek and fits everybody
The V-MODA’s Faders VIP will retail at RM 90.00 and is available at all major electronics/headphone retailers.

Remix Remote
Designed for ultimate durability, unparalleled audio clarity and absolute affordability
Enhances the listening experience and dynamics of today's music while capitalising on the capabilities of the iPhone, iPod and Mac notebooks
o A newly tuned 9mm V-MASQUE neodymium dynamic driver
o BEAT-PORT air flow system delivers a high-definition soundstage, invoking the sense of a live music experience
With redesigned soft silicone fittings to enhance an ergonomic and audio performance, so consumers can enjoy a unique and distinct listening experience with the perfect balance of punchy bass and high-definition audio clarity
Patent-pending Active Flex technology: headphones can be adjusted independently to each ear regardless of the ear hook’s position
The V-MODA’s Remix Remote Headphones will retail at RM350.00 and is available at all major electronics/headphone retailers.

Tuesday, November 27, 2012


New “Life’s Good” Campaign Allows LG Fans to Create Customized Video for Sharing

Nov. 27, 2012 – LG Electronics (LG) recently launched a new online “Life’s Good” campaign featuring “Little Psy” and original music by the Canadian group The Moffatts. Employing innovative online technology, participants can create personalized music video with their own names and photos.

The campaign features Min-woo Hwang, more commonly known around the world as
“Little Psy”. Hwang became famous as the child dancer who appears at the beginning of Psy’s mega-hit music video, “Gangnam Style,” which holds the Guinness World Record for the most liked video on YouTube. Also featured is a new arrangement from popular Canadian pop/rock group, The Moffatts.

“With the world’s economy still in distress and global consumer confidence showing little signs of improving, we felt it was the best time to help lift people’s spirits as we enter the holiday season,” said K.W. Kim, Global Marketing Officer at LG Electronics. “LG developed this
campaign as a unique way to engage and interact with consumers with a message that’s
consist with our ‘Life’s Good’ philosophy. By combining online technology with social
networking, we’re giving fans the opportunity to create fun content that they can share with friends and family.”

LG’s previous interactive online campaign, “Mission 3D,” gained attention from numerous
media outlets and consumers around the world, notably surpassing 16 million views on You-Tube.

Fernando Alonso Lifts the Lid on His Digital Life

The Formula 1 Legend Shares His Thoughts about Modern Technology and What Role Gadgets and the Internet Play in His Life

New York, November 27, 2012. “New technologies and social media these days are really helpful for us. We’re now connected to the Internet 24/7, so we need to stay safe there - to be protected.” These are not the words of an IT professional, but those of a world-renowned racing driver speaking at a recent global press conference with Eugene Kaspersky, CEO and co-founder of IT security vendor Kaspersky Lab. They are the words of Fernando Alonso, Scuderia Ferrari’s Formula 1 star, which he used when describing his digital life.

The event brought together two giants in their respective fields, and offered a tantalizing glimpse of the various ways cutting-edge technology enhances their personal lives. They shared their experiences of how gadgets, the Internet, social networking and all the phenomena of our digital era have affected them.

During a lively discussion, the two shared the following illuminating insights:

Fernando Alonso admitted that there is not a day in his life when he’s not online. And he manages his social networks accounts by himself: “I use Twitter myself, even though I have people who could help me. Maybe sometimes I’m not as polite as I could be, but it’s the real me.”

So much of Eugene’s life is in the digital sphere that he makes himself take virtual vacations from time to time, deliberately avoiding the Internet and gadgets. He is more protected online than the average Internet user because he is acutely aware of all the dangers: “Being in this business so long has made me paranoid.”

The dialogue came at the start of the global ‘Safeguarding Me’ advertising campaign, created by Kaspersky Lab and supported by Fernando Alonso in his role as the campaign ambassador.

The campaign emphasizes just how vital our digital life has become in today’s world. Laptops, tablets, smartphones … we all store valuable personal data on these gadgets, and carry them with us wherever we go. The information on these devices is a huge part of who we are - and that’s why it’s so important to protect it. And this is what the new edition of Kaspersky Lab’s bestselling product, Kaspersky Internet Security, is all about.

In a promo video specially created for the Safeguarding Me campaign, Fernando talks us through some of his most treasured possessions - with his laptop, and the personal information it stores, being the key item. The video has been translated into 12 languages and is shown in 80+ countries starting November 20.


Eugene Kaspersky, CEO and Co-founder, Kaspersky Lab
“You need to ensure you’re very well protected - not just by using products and technologies but by using your head too. And you need to be on the alert all the time, and to trust no one!”

“You need to secure your digital life. Especially if you’re like me and Fernando: meeting lots of people and travelling a lot.”

Fernando Alonso, Formula One Driver, Scuderia Ferrari
“New technologies and social media these days are really helpful for us. We’re now connected to the Internet 24/7, so we need to stay safe there - to be protected. I use Twitter myself, even though I have people who could help me. Maybe sometimes I’m not as polite as I could be, but it’s the real me.”

TM Forum’s Customer Experience Management Summit Helps Service Providers Put Customers at the Heart of the Business

Experts from Celcom Axiata Berhad, Dialog Axiata, Globe Telecom, Oracle, Tune Talk and more deliver strategies to exceed customer expectations, enable vibrant, open ecosystem

SINGAPORE/MALAYSIA - November 26, 2012: Today, Asia is widely considered one of the major growth markets for the communications industry and as a result, service providers are saturating the region with their offerings. While many are focused on capturing new subscribers’ attention, they need to shift their mindset beyond customer attraction and transform their relationships through strategic customer experience management (CEM) programs in order to maintain those customers and increase long-term revenue. To help service providers understand the key facets of CEM, TM Forum, a global, non-profit industry association with over 130 members across Asia, opens the doors tomorrow to its Customer Experience Management Summit in Kuala Lumpur, Malaysia, where 30 speakers will address attendees from across Asia.

TM Forum’s Customer Experience Management Summit, which runs from Nov. 27-28 at the Prince Hotel, features a stellar line-up of CEM expert keynotes from Celcom Axiata Berhad; Dialog Axiata PLC; Globe Telecom, Inc.; Oracle Corp.; and Tune Talk Sdn Bhd. These speakers will explore how in today’s experience-driven market, a seamless and sustainable customer experience is vital and goes beyond network coverage and adequate customer service to include customer loyalty programs, social media interaction and more
TM Forum chose Kuala Lumpur as the location for the Customer Experience Management Summit not only because of Asia’s reputation as a growth market, but also because of its strong technology, Banking, Financial Services and Insurance (BFSI) and retail sectors. Indeed, TM Forum’s Summit addresses how all types of businesses can put the customer at the heart of their strategy by understanding their expectations and behaviors.

Jason Lo, CEO of Tune Talk, Malaysia’s fastest growing Mobile Virtual Network Operator, and one of the Customer Experience Management Summit keynote speakers, stresses the importance of CEM in the region. “The proliferation of smartphones and the surge of mobile broadband in Asia have created opportunities for over-the-top players to aggressively compete with mobile operators for consumer loyalty,” he says. “In order to remain relevant, service providers need to reevaluate their CEM strategies to focus on the full picture—including customer service, network performance, using big data to understand customer preferences, and targeting customers with services based on their usage patterns. Strategic CEM is crucial to success in Asia, where customer loyalty could be a real game changer.”

Aileen Smith, chief operating officer, TM Forum, agrees that the focus on CEM is an absolute necessity in the current competitive environment. “Subscribers are attracted to differentiating factors that sets one service provider apart from the rest. Historically, if the relationship with the provider is good, customers stay with that provider,” she says. “But today, proactive retention of customers, loyalty programs and mobile broadband performance for increased social media interaction, video and web browsing are all key elements in establishing a successful CEM strategy. Our Customer Experience Management Summit serves as a platform for all the players in the ecosystem to discuss challenges in customer management and develop strategies to move forward.”

According to Smith, CEM is one of the key elements for success in the new digital economy, and this summit is an important part of how TM Forum is working to provide guidance, best practices and practical tools that help businesses effectively deliver enterprise-grade digital services in complex environments. As a result, on Dec. 4, TM Forum will launch Frameworx 12.5, the latest update to its suite of best practices and standards, which includes important CEM tools such as a Customer Experience Maturity Model and Customer Experience Management Index. These tools ultimately help service providers build stronger CEM programs and measure their CEM efforts overall.

About TM Forum:
TM Forum is a global, non-profit industry association focused on enabling service provider agility and innovation. As an established thought-leader in service creation, management and delivery, the Forum serves as a unifying force across industries, enabling more than 900 member companies worldwide to solve critical business issues through access to a wealth of knowledge, intellectual capital and standards.

The Forum provides a unique, fair and safe environment for the entire value-chain to collaborate and overcome the barriers to a vibrant, open digital economy, helping member companies of all sizes gain a competitive edge by enabling efficiency and agility in their IT and operations. For more information about TM Forum, visit

Revolutionizing the Learning Environment through Systematic Innovation

Team “Knight” of Tunku Abdul Rahman College emerges as champions in inaugural national MyTRIZ competition 2012

Intel Malaysia, Multimedia Development Corporation Sdn Bhd (MDeC), and Malaysian TRIZ Innovation Association (MyTRIZ) are continuing to inculcate a culture of systematic innovation among members of academia through the deployment and application of TRIZ. The tripartite effort aims to enhance the classroom environment by imparting effective problem solving skills to more professors, lecturers, students and even secondary school teachers.  

Earlier this year, Intel, MDeC and MyTRIZ launched its inaugural MyTRIZ Competition 2012 to encourage the application of systematic innovation among students via problem solving projects. Opened to all tertiary students, lecturers and researchers in the country, the competition received an encouraging response with a total of 27 submissions from 18 local universities.

Team “Knight”, Grand Prize Winners of the MyTRIZ Competition 2012. L-R: Yen Foo Soon, Tan Yong Li, Dr. Yip Mum Wai, Head of Mechanical Engineering Division, School of Technology; Mr. Keong Chee Sheng, Koh Kok Weng.

Team “Knight” from Tunku Abdul Rahman College, comprising 3 students – Tan Yong Li, Yen Foo Soon, and Koh Kok Weng – and 2 lecturers – Dr Yip Mum Wai and Mr Keong Chee Sheng, emerged as Grand Prize Winners and walked away with RM8,000.00 in cash prize with their ‘Lower Extremity Exoskeleton Design’ Project.


Malaysian businesses can now achieve new levels of productivity with higher broadband speeds and IPTV with UniFi

UniFi, the next generation high speed broadband service from Telekom Malaysia Berhad (TM) is poised to bring Malaysian SMEs further up the value chain with affordable and enhanced connectivity. With this in mind, TM proudly introduces higher speeds of UniFi (30Mbps and 50Mbps) and also the availability of Internet Protocol Television (IPTV) as part of its UniFi for Business (UniFi BIZ) packages.

The new packages of UniFi BIZ - BIZ30 and BIZ50 - come with a host of complimentary products and services:

1 WiFi Business Getaway
1 TM WiFi ID
10GB Web Hosting along with 2GB e-mail account
1 Infoblast account; and
Add-on Value Added Services (VAS) options that include web storage capacities of up to 10GB and also an add-on fixed IP address.

(From left to right) Azizi A Hadi, Executive Vice President, SME, TM, Jeremy Kung, Executive Vice President, New Media, TM and Khaidhir Elias, Vice President, Retail Product, TM, marvelling at the new feature for UniFi for Business – HyppTV for Business, at the recent announcement of enhancements to TM’s UniFi service for businesses.

Commenting on the new offerings, Azizi A Hadi, Executive Vice President SME, TM, shared, “With this new enhancement, SMEs will be able to maximise the use of next-generation online applications and services via TM’s high-speed broadband network at affordable price - providing them with a quantum leap in terms of enhanced efficiency and productivity, expanded sales and marketing channels with lower hardware and software investment.”

“Higher speed broadband connections would enable SMEs to have better experience doing business activities over the Internet. With faster Internet connections, SMEs can collaborate and utilise advanced online business applications more efficiently. Globally, entrepreneurs are leveraging on the Internet to tap into new market opportunities. Hence, businesses need higher bandwidth, speed, reliability and security of next generation connectivity, to fully exploit the power of Internet and cloud computing services,” Azizi added.

With UniFi BIZ, subscribers will enjoy unlimited data with no usage capping at the moment and also the lowest call rates for businesses in Malaysia – at a flat rate of 3 sen/minute to all TM fixed lines nationwide and 12 sen/minute to all mobiles and other fixed line operators.

Also available as part of the packages, SMEs can now enjoy TM’s IPTV service - HyppTV -making it a triple-play offering, a feature previously only made available to its residential packages. TM has made available 51 channels, 3 supplementary sports channels and 11 interactive channels with 18 High Definition (HD) channels for UniFi BIZ customers to choose from. With HyppTV for Business, UniFi BIZ’s subscribers can enjoy HyppTV to further enrich their businesses with exciting infotainment experience.

HyppTV for Business guarantees uninterrupted and crystal clear transmission regardless of the weather condition and able to enjoy great variety of shows and programmes in HD. Among the available channels are Local and Regional News, Business News, Sports, Lifestyle/Entertainment, Music, Free-to-Air and Interactive channels. There are also two bundled packages for customer to choose from – FOX Package and STAR Chinese Package.

Details of the two bundled packages options are as below:

a. Fox Package – 4 channels - Fox Crime HD, Nat Geo Adventure HD, Nat Geo Music, Channel M (previously known as tvN HD)
b. STAR Chinese package – 3 channels - Channel[V] Taiwan, STAR Chinese channel, SCM Legend

Azizi further commented, “Always being dynamic and being one step ahead, we are confident that this value added service will enable SMEs to enhance their offerings and of course, boost their business productivity by having the competitive edge in providing new experience to their customers.”

UniFi is available in 94 areas covering more than 1.32 million premises passed including key economic and industrial zones in Klang Valley, Cyberjaya, Putrajaya, Kulim Hi-Tech Park and the Iskandar Malaysia area. In Penang, the deployment of UniFi has covered Bayan Baru, Bukit Tengah and Seberang Jaya for both residential and industrial areas. UniFi has grown by leaps and bounds and to date, TM already more than 460,000 UniFi customers nationwide with over 65,000 SME customers included. Monthly new subscriptions are certainly on an upswing, increasing month-on-month since its launch in March 2010, driven by the increasing number of areas covered with UniFi and the increasing customer awareness that UniFi is now available in their neighbourhood.

For more information on TM and its product offerings for the SME segment, log on to