UNIFI RECORDS HALF A MILLION SUBSCRIBERS!

TM begins 2013 with a bang, surpassing 500,000 subscribers mark well ahead of UniFi’s 3rd anniversary

Telekom Malaysia Berhad’s (TM) High Speed Broadband (HSBB) service, UniFi, sprinted off to a great start to 2013 when the service surpassed the 500,000 subscribers mark recently. This remarkable achievement is even more meaningful ahead of UniFi’s 3rd anniversary in March, with take-up rates going beyond global benchmarks of similar service roll-outs.

UniFi is now available in 94 areas covering more than 1.34 million premises passed which includes 64 areas in Klang Valley, 5 in Penang, 4 in Kedah, 9 in Johor, 2 in Melaka, 2 in Negeri Sembilan, 2 in Perak, 1 in Terengganu, 1 in Pahang, 1 in Sabah and 3 in Sarawak. The coverage areas include key economic and industrial zones in Klang Valley, Cyberjaya, Putrajaya, Kulim Hi-Tech Park and Iskandar Malaysia area.

TM’s senior management (from left) Jeremy Kung, Executive Vice President, New Media; Imri Mokhtar, Executive Vice President, Consumer; and Azizi A Hadi, Executive Vice President, SME are thrilled with UniFi’s latest achievement of reaching the half million mark!

Excited with the achievement, Imri Mokhtar, Executive Vice President, Consumer, TM said, “We are extremely happy that UniFi, our flagship product has continued to stamp its leadership in the domestic broadband market now that the UniFi family has grown to half a million – what a perfect way to celebrate the new year! 2012 was already a great year for us in terms of UniFi subscription growth and we are continuing the momentum into 2013. At the current rate of more than 35%, our take-up shows no signs of slowing down. Our heartfelt thanks go out to all our 500,000 UniFi customers, and indeed to all our 2.0 million and more broadband customers (UniFi and Streamyx) for their continued trust and confidence in us!”

Imri continued, “This is a clear indication of how Malaysians have indeed taken to high speed broadband and its benefits. Regardless of residential or business customers, the nation is set to benefit. TM does see itself as a leader and playing a very major role in pushing the growth story in this segment of the business. This is very much in keeping with the stated ambition of our Government to increase the household penetration rate of broadband in the country in tandem with its economic development objectives. True to our position as Malaysia’s Broadband Champion, we remain committed to delivering a more integrated and enhanced digital lifestyle to Malaysian homes nationwide. We look forward to welcoming more Malaysians to our broadband family.”

UniFi is not only seen as transforming and evolving the life of Malaysians, but also key in efforts to further enrich Malaysian SMEs.

Sharing his observation on this trend, Azizi A Hadi, Executive Vice President, SME, TM, said, “TM is moving beyond its role as a service provider, and taking a more pro-active role as a trusted partner to local SMEs through efforts that would further enhance the competitiveness of SMEs products being offered to the market, as well as helping to push them up the value chain. With UniFi BIZ, SMEs, be it from the established, to those who are just starting out to seek a foothold in the market, will be able to maximise the use of next-generation online applications and services, providing them with real enhanced efficiency and productivity, to expand marketing reach through lower hardware and software investment.”

“We have also introduced new packages of UniFi BIZ with even greater speeds, that is, BIZ30 and BIZ50, with options to add on HyppTV to further enrich their businesses with an exciting infotainment experience; reflecting TM’s commitment to fulfill the needs of various market segments. As SMEs contribute significantly to Malaysia’s GDP and are a force to be reckoned with in Malaysia’s economic development, we encourage SMEs to fully utilise our comprehensive suite of products, services and solutions that would help them to grow and expand their business thereby creating more value for end customers,” Azizi further added.

UniFi is Malaysia’s 1st and best value triple play service comprising high speed internet, video (Internet Protocol Television or “IPTV”) and voice, with speeds from 5Mbps up to 50Mbps via fibre technology (Fibre-to-the-Home or “FTTH”).

HyppTV, Malaysia’s fastest growing IPTV service, is available to viewers come rain or shine through its both residential and business UniFi packages. For residential customers, HyppTV currently offers its customers 114 channels with 28 channels in High Definition (HD) - consisting of 71 premium linear channels, 23 Video-On-Demand (VOD) genres and 20 interactive channels. Meanwhile, HyppTV for Business offers 62 channels, including 14 HD channels.

All UniFi packages also include WiFi access at close to 27,000 TM WiFi sites nationwide.

For more information on UniFi, visit www.tm.com.my.