Oracle隨需CRM在亞太區日益受落

Oracle CRM On Demand Gains Momentum in Asia Pacific

KUALA LUMPUR, Malaysia, July 3, 2007 — Oracle today announced that its Oracle CRM On Demand business is gaining momentum in the Asia Pacific region. Companies of all sizes in Asia Pacific are using Oracle CRM On Demand to centralise vital customer information and sales data, in order to gain real-time insight into customer interactions and gain significant business value.

In addition to its established base of Oracle CRM On Demand customers in Asia Pacific, which includes companies such as Acumentum (Australia), Aquion (Australia), InFact Group (India), RPM (Australia) and Wunderman (Singapore), Oracle also recently secured a host of new customers. These include: 1-Net (Singapore), 3M (New Zealand), Carat Jewellery (Hong Kong), Heat and Control Pty Ltd (Australia), Kincare (Australia), Olympus Hong Kong & China Limited, South City Brokers (Australia), The Miramar Group (Hong Kong) and Surf Life Saving New Zealand (New Zealand).

Oracle expects to see continuing momentum in its ‘on demand’ CRM business in Asia Pacific. Amongst the key drivers of this business are: comprehensive functionality in Oracle CRM On Demand Release 14 - the latest version of the product – to meet customer requirements; a significant ramp-up in joint go-to-market activity with key partners; and, a continued focus on delivering greater value to its customers through unique value propositions such as Oracle CRM On Demand Private Edition and Partner Licensing Option.

Oracle CRM On Demand delivers the industry’s most complete, hosted CRM solution. Based on more than 12 years of deep CRM expertise with more than six million users and 6,000 customers globally, Oracle CRM On Demand delivers the most comprehensive set of sales, marketing and service automation capabilities, with virtually no up-front IT investment at a predictable cost. Oracle CRM On Demand provides unique features and functionality not offered by competitors, including embedded analytics and a pre-built data warehouse to drive real-time decision making; a built-in virtual call center to support call agents without the need for telephony infrastructure; and, industry editions that help further reduce the time, labor and costs associated with configuration and accelerate time to value. According to market analysts, Oracle is number one in CRM in Asia Pacific and globally.

“Oracle continues to extend its CRM market leadership and widen the functionality gap over its smaller competitors, especially in the area of CRM On Demand,” said Will Bosma, vice president, Customer Relationship Management (CRM), Oracle Asia Pacific. “We are continuing our rapid pace of innovation with 14 releases of Oracle CRM On Demand in just three-and-a-half years. The latest version, Oracle CRM On Demand Release 14, combines the industry’s most comprehensive CRM functionality with next-generation usability, advanced customization capabilities and comprehensive integration to increase end-user productivity. It’s about providing organisations with the widest choice and maximum flexibility in deployment options to deliver superior business results for organizations of every size.”

Organizations across Asia Pacific are choosing Oracle’s leading-edge Software-as-a-Service (SaaS) Oracle CRM On Demand as it meets their goal of leveraging strategic CRM technology quickly to support their business objectives. Oracle has continued to gain customer confidence and market momentum by enabling customers to achieve rapid return-on-investment and measurable business results through effectively leveraging its portfolio of integrated, innovative business applications.

“While the Heat and Control USA offices have been using Oracle CRM On Demand for the past two years, the company is now in the process of progressively rolling it out to its international offices in Australia, New Zealand, Singapore, Malaysia, China, India, United Arab Emirates, South Africa, UK and Europe. We anticipate considerable gains for our global sales force through fast access to centralised sales and service activity. Oracle CRM On Demand will provide a tool to allow better, more integrated service to our worldwide customers,” said Jim Strang, Heat and Control CEO for Asia-Pacific and Europe. “The international management team will be able to obtain timely, comprehensive reports, in order to capitalise on marketing campaigns and developing trends. This will also provide insights into sales opportunities as well as enable planning for engineering and manufacturing capacities on a global basis – thus resulting in more cohesive, smoother, standardised company-wide operations. Our Big Picture will now be in focus.”

"Oracle's CRM On Demand gives us tremendous business leverage when dealing with our customers and associated organisations,” said Stephen Balicki, managing director of Aquion Pty Ltd. “We have access to what would be a million dollar in-house software deployment, for a fraction of the cost. It enables us to effectively manage opportunities, which leads directly to increased sales.”

“Wunderman has invested in the best-in-class On Demand CRM solution to ensure that we consistently deliver the highest return-on-investments (ROI) to our clients,” said Allan Crockart, Database Marketing Director, Wunderman Asia Pacific. “We are the experts in data-driven communications and Oracle is the market leader in CRM technology. This is a strategic combination of expertise to bring the best in database marketing services to our clients.”

The CRM market in Asia Pacific is forecasted to grow at a compound annual growth rate (CAGR) of 18.9%, between 2006 and 2011, to reach US$846.4 million total software revenue in 2011. An estimated 25% of new business software will be delivered as software as a service by 2011 (0.7 probability).

Oracle Targets New Market Opportunities With Partners
Oracle is targeting new CRM On Demand market opportunies in Asia Pacific with its partners, including Blue Star (India), Wipro (India), hiSoft (China), Jardine OneSolution (Hong Kong), PT Sigma Solusi Integrasi (Indonesia), PT Asaba Computer Center (Indonesia), Headstrong (Philippines), Active Business Solutions (Philippines), S&I Systems (Singapore), Ness Global (Singapore), Sunway Business Applications (Malaysia), Mason Technologies (Malaysia), Asparona (New Zealand), Fusion5 (New Zealand), CRM Now (Australia), Bright Blue Solutions (Australia), Jigsaw Services (Australia) and Ndevr (Australia).

Oracle’s partners are combining Oracle CRM On Demand applications, together with business consulting, technical and service support, to address opportunities in key markets and industries. Oracle and its partners are focused on helping clients deliver value from their CRM On Demand solutions.

On Oracle’s CRM On Demand channel strategy, Bosma said, “Oracle is leveraging its vast partner network to introduce Oracle’s CRM On Demand into markets across Asia Pacific. Our partners are very excited about the opportunities presented by Oracle CRM On Demand. Large and small-and medium businesses are seeing benefits from expanding CRM across all facets of their business. Organisations across Asia Pacific are realising significant results from integrating CRM across sales, marketing and customer service operations.”

“On-premise CRM is often viewed as expensive to own and implement and yet every company can benefit from using it,” said Rebecca Tohill, Managing Director, Fusion5. “As a consequence, a product like CRMOD which is mature and functionally rich, but also quick and cost effective to deploy, seems to have great appeal to a broad range of organisations, especially SMBs.”

"Oracle CRM On Demand delivers the most comprehensive set of sales, marketing and service automation capabilities and provides unique features and functionality,” said William Wong, Vice President, Application Outsourcing Service (Asia), hiSoft Technology International Limited. “With Oracle CRM On Demand, we'll be able to respond to client demand for quick, cost-effective deployments that offer the right mix of industry functionality and best practices. That makes good business sense for our clients as well as our bottom line.”

Oracle Streamlines User Experience With Latest Release of Oracle CRM On Demand
Extending its leadership in the on demand marketplace, Oracle has announced the latest version of Oracle CRM On Demand - Release 14.

Oracle CRM On Demand sets a new standard for productivity and user adoption to simplify user tasks, reduce clicks and page refreshes, and provide powerful page customization features to personalize work environments. At the same time, the enhanced customization capabilities should enable business users to tailor the application without IT intervention for optimal business process support and end-user productivity. Oracle CRM On Demand also plans to enable comprehensive integration capabilities so that customers and partners can easily and quickly establish deep integration between Oracle CRM On Demand and other applications. The new release plans significant functionality enhancements across its sales, marketing, services, analytics, built-in call center, and industry edition capabilities.

“This release marks a major milestone bringing together the best in hosted CRM software with the latest in Web 2.0 technologies,” said Bosma. “Oracle CRM On Demand introduces a new level of ease-of-use in on demand applications while providing powerful configuration and administration capabilities to business users at the point of attack to make organizations more flexible and agile. And being hosted on Oracle’s Grid-based on demand infrastructure with an all-Oracle stack, customers should realize the highest levels of scalability, availability, and security at a cost we don’t think any of our competitors can match.”

Planned capabilities in Oracle CRM On Demand include the following:

· Next-generation Usability: Leveraging the latest in browser technologies such as Ajax, in-line edit, and Web 2.0 constructs, Oracle CRM On Demand simplifies user tasks, minimizing navigation steps, mouse clicks, and page refreshes. Additionally, Oracle CRM On Demand plans to add powerful homepage customization so users can arrange elements on the page, including lists, history, and favorites to suit the way they like to work.

· Advanced Customization Capabilities: Comprehensive process, data and UI customization enables business users to easily tailor the application to support their unique business processes. Organizations can embed best practices, streamline data entry and configure different layouts for different types of records. Includes support for complex, cross-matrixed organizations with features that make it easier to setup the system to model their organizational structure and provide access to the appropriate information.

· Comprehensive Integration: Capabilities provide the ability to easily and quickly establish deep integration between Oracle CRM On Demand with other applications and systems at all levels -- data, UI, and process. As the solution leverages Oracle Fusion Middleware technology, customers can either use the pre-built integration solutions out-of-the-box or easily extend it to meet their unique requirements.
· Oracle CRM On Demand is supported by a world-class single vendor infrastructure: From database to UI to hosting data center –all this is developed and managed by Oracle to deliver the highest levels of operational excellence. Oracle continues to invest heavily in its infrastructure and offer higher-level service offerings and options for customers that provide unmatched control and flexibility.

About Oracle CRM On Demand
The Company’s comprehensive, Software-as-a Service (SaaS) CRM solution, Oracle CRM On Demand delivers low-risk, hosted customer relationship management that can help customers accelerate sales, improve marketing and deliver consistent customer service. With customers that include leading SMB and Enterprise organizations globally, Oracle CRM On Demand is the most complete hosted CRM solution for accelerating business results.

Pricing and Availability
Oracle CRM On Demand Release 14 is available today, starting at US$70 per user per month. Terms, conditions and restrictions apply. For further information, please visit www.oracle.com/crmondemand.