Motorola Invades Klang Valley Malls with Sharp Outdoor Ambient Media Creative
“The aim of this creative is to strengthen the MotoRAZR2 V8 - Sharper than Ever’ brand message. With RAZR2 V8’s iconic design, the phone itself has now become an icon and we wanted to create something to make it larger than life,” said Zulkifli Mat Jusoh, Head of Marketing, Motorola Mobile Devices.
“To communicate with our Klang Valley audience, we decided to place these gigantic mocks all over the Sungei Wang and One Utama. In this way we hope to encourage consumers to keep the product in mind when looking for goods and services.”
The next-generation RAZR™ takes thin to the next level by packing it with a new, richer multimedia experience. RAZR2 V8 comes complete with 512MB internal memory, USB 2.0 high speed for fast music file transfers, Windows Media Player® 11 synchronisation for simple music management and a music touch screen on the external display for effortless control. 
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