SAS響應World Vision之Skip-A-Meal慈善運動超越萬元目標

A Little Hunger Pays Off

SAS Malaysia exceeds RM10,000 target for World Vision's Skip-A-Meal Campaign

KUALA LUMPUR, 20 September 2007, - SAS Malaysia today announced that they have reached their RM10,000 collection target for the Skip-A-Meal Campaign - the World Vision program for corporations which SAS Malaysia signed up as the first participating company in the country earlier this April.

Jeanisha Wan, Marketing Manager of SAS Malaysia said that World Vision's Skip-A-Meal Campaign was special because it allowed its corporate employees to participate in the company's Corporate Social Responsibility (CSR) project at a very personalized level.

"The Skip-A-Meal project entails SAS corporate staff actually skipping select meal(s) - breakfast, lunch or dinner - on pre-selected days, and donating the cost of that meal(s) to a specially set up fund to be donated for World Vision's sponsored improvised children."

"It was a team effort in many ways. Our HR manager Sook Wah would send out regular messages to motivate the staff to skip meals for the campaign and the team would do vice versa as well. No doubt it would be easier to just donate the collection to World Vision, but this Skip-A-Meal project gave SAS employees a chance to play an active role in the SAS's CSR initiative because every staff feels, in part, the suffering of hunger; and thus experiences a greater sense of empathy towards the socially disadvantaged," said Wan.

With its staff strength of approximately 80 people, SAS hit their target in record time due to the dedication of its staff. SAS Skip-A-Meal efforts didn't stop at the staff level as many employees, such as Lee Mun Long, The Education Manager at SAS Malaysia, were one of the key driving forces behind the campaign, as they roped in their friends, family and corporate clients to either participate personally in the campaign or to sponsor a SAS executive to skip a meal.

SAS also helped World Vision promote the Skip-A-Meal Campaign by distributing the brochures to clients, placing donation boxes at strategic locations around the office, and promoting it online on www.sas.com/malaysia. Liew Tong Ngan, CEO of World Vision Malaysia applauded SAS' dedication to the Skip-A-Meal campaign, "We thank SAS for not only contributing to the project but for endeavoring to instill the right values to its employees while providing the opportunity to help make a difference."

"A child dies of hunger or hunger-related causes every 5 seconds, and more than 850 million people go to bed hungry each night. This number will only increase without us, the more privileged lot, taking action," said Liew. Wan concluded, "SAS believes it has elevated its employees' mindset and awareness towards the world's hungry. We plan to continue this Skip-A-Meal project next year and urge other local corporations to sign up as well as part of their CSR efforts."