SCCyberworld

Wednesday, November 21, 2007

FSBM UNOS軟件獲GSMA亞洲50大發明獎

UNOS bags Audience Choice Awardand honoured as a 'Top 50 Innovator' at the Asia Mobile Innovation Awards

KUALA LUMPUR, 21 November 2007 - UNOS, a Virtual SIM for mobile phones, hasbeen recognised at the recent Mobile Innovation Summit at Macau on 12-13November 2007 as one of the Top 50 Innovators at the GSMA's Asia MobileInnovation Awards . At the Summit, UNOS won the Mobile Monday AudienceChoice Award.

Seven months since its initial launch in April 2007, UNOS is already gainingwidespread interest in the international mobile phone community as thelatest and first of its kind, Virtual Mobile Operator solution. UNOS enablesany mobile phone user a new alternative operator through its Virtual SIMsoftware downloaded to the phone.

FSBM Holdings Berhad (FSBM) first introduced UNOS in April 2007 to themarket via its maiden flagship - UNOS Voice. UNOS Voice offers low costsmobile communications, as well as powerful PBX (Private Business Exchange)functionalities - historically only available on fixed devices - on themobile phone.

With its 6 functions, UNOS Voice appeals to an array of users. Travellersuse UNOS Voice as a zero roaming solution on calls and SMS. Businessesleverage on its PBX functions to improve their operational efficiency.

UNOS Voice is available for download Over-The-Air at www.myunos.com througha simple 3 step registration process.

FSBM then launched their second flagship - UNOS Friends - a few monthsafter, a streamlined service targeted to the younger-aged market with itsmore lifestyle approach.

UNOS Friends has 3 functions, and is available for download atwww.unosfriends.com . Last month, FSBM announced the launch of Man You Bao -UNOS Voice for the China market. The Online Reseller Program was also madeavailable in the market, allowing anyone in the world to be a UNOS VoiceReseller.

UNOS midlets are less than 60kb in size, and compatible with more than 600phone models worldwide.

They now join the hallmark of achievers from the GSMA's Asia MobileInnovation Awards, being honoured as a Top 50 Innovator for the MostInnovative Consumer Application/Service category, and won over the audienceby sweeping the Mobile Monday Audience Choice Award.

"We are thrilled with the number of high-quality entries we received thisyear for the Asia Mobile Innovation Awards. Our congratulations to UNOS andall the winners and participants for making the awards and the MobileInnovation Summit in Macau a great success." said Bill Gajda, ChiefCommercial Officer of the GSMA.

The Asia Mobile Innovation Awards were created by the GSMA as part of itsMobile Innovation Programme to encourage breakthrough technology,applications and services in the mobile industry by bringing together smalland medium-sized companies developing innovative mobile products, industryinvestors and mobile operators.

"Being recognised as a Top Innovator at the GSMA's Asia Mobile InnovationAwardsis indeed a notable feat for UNOS. We are very new in the market, andso we take this prestigious acknowledgement to be a further endorsement ofour efforts in revolutionizing the mobile phone market," comments MichaelTa, FSBM Multimedia and Communications Group CEO, at the recent MobileInnovation Summit in Macau.

UNOS was subsequently accorded the Mobile Monday Audience Choice Awardduring the Summit. "There were 32 presenters, and being chosen above therest highlights thepublic's confidence and interest in UNOS. We were recognized by the audienceat GSMA's Mobile Innovation Summit, which is a significant accreditation toUNOS on a global front," said Michael Ta, who was also a presenter duringthe Summit.

There is more to come from UNOS, Michael adds: "We are also in the midst ofdeveloping UNOS Voice Pro, an advanced version of UNOS Voice. We hope tolaunch itin early 2008."

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