TM CONTINUES TO PROMOTE A SPORTING SOCIETY BY SUPPORTING SUKMA XII

Dato' Adnan Rofiee, Chief Operating Officer, TM Retail, TM (right) handing over the mock cheque to YAB. Dato’ Ahmad bin Said, Menteri Besar Terengganu

As part of its ongoing effort to promote sports as part of Malaysians’ lifestyle, Telekom Malaysia Berhad (TM) will be playing a leading role in the organization of the upcoming 12th Sukan Malaysia (SUKMA XII) games, by becoming the official communications provider for the sporting event, which will be hosted in Terengganu this year.

Today’s signing ceremony between TM and the event organizers, Sukma 2008 Sdn Bhd marks the fifth year of the Company’s involvement for the games. Under the sponsorship deal, which is valued at more than RM1.7 million, TM will be providing support in terms of cash and communications services and facilities which include fixed line service, Internet connection and i-Talk cards for the officers’ usage.

TM’s long term involvement in the game shows its support and commitment to the nation’s sports arena and its related developments.

“By being a leading sponsor of the upcoming SUKMA XII, we are doing our bit in developing and acknowledging the talents unearthed the young and upcoming athletes. Past SUKMA events have seen numerous talented and gifted athletes shine, and some have gone on to record solid achievements at regional and even worldwide events, so TM hopes that the coming SUKMA will continue this tradition,” said Dato’ Adnan Rofiee, Chief Operating Officer, TM Retail, Malaysia Business, TM at the signing ceremony.

“This contribution also proves TM’s commitment towards sports development, one of the platforms under the Company’s Corporate Responsibility (CR) platform,” he added.

This forms a part of TM’s larger CR initiative. TM adopts a three-pronged approach in its CSR practice, namely support of sports development, education, as well as community and nation building activities. For its sports activities, TM is the title sponsor of Liga Malaysia since 2005 which has positioned TM as a major player in the nation’s football arena. The Group was also the main sponsor for numerous events such as the Le Tour de Langkawi bicycle race and the Monsoon Cup, a premier world yacht race.