SCCyberworld

Friday, August 15, 2008

The new Nokia 5320 and 5220 XpressMusic: All Music, All Stars, All Supreme.

New XpressMusic devices pave the digital music future with 100 free chart-topping tracks from Universal Music
Kuala Lumpur - Nokia today introduced two new music-enabled devices as additions to its XpressMusic range with the unique proposition of an additional 100 free digital music downloads from Universal Music Group, offering customers a star-studded music experience through a single purchase. The new Nokia 5320 XpressMusic and Nokia 5220 XpressMusic offer a range of affordable music and entertainment experiences with the most fresh, stylish designs on the market.

“Our XpressMusic range of devices continues to deliver the combination of superior music experiences and fresh, innovative designs,” said Grant McBeath, General Manager, Nokia Malaysia/Singapore. “Today’s additions to the XpressMusic range up the ante with new ways for consumers to access their media as well as interact and share content with friends and communities anytime, anywhere.”
Nokia 5320 XpressMusic – Dynamic design, 3G social entertainment package
Featuring a dynamic design with 3G social entertainment capabilities, the Nokia 5320 XpressMusic delivers exceptional music and web 2.0 access. With the innovative new voice-controlled Say and Play feature, consumers can merely say the name of a favorite artist or song to automatically play it. Offering an array of additional features, the Nokia 5320 XpressMusic device includes dedicated XpressMusic keys, a 3.5mm audio jack, up to 24 hours of playback time, an audio chip for hi-fi sound quality, extendable memory up to 8GB, HS-USB for fast music transfer and HSDPA for fast access to data.

The full featured Internet browser, access to Ovi and Nokia Search 4.1 allow users to find and share media content and information with ease. In addition, dedicated N-Gage gaming keys and landscape view deliver a true gaming experience, while HSDPA provides fast access to N-Gage, which will be available for download.

Nokia 5220 XpressMusic – Edgy, unique design, music for the masses
The Nokia 5220 XpressMusic device offers instant access to music on-the-go with a unique, asymmetrical design. Featured for the first time on a Nokia XpressMusic device, a built-in lanyard makes the device easy to carry anywhere. Additional features of the Nokia 5220 XpressMusic include up to 24 hours playback time, dedicated XpressMusic keys and a 3.5mm audio jack.

100 Free Downloads from Universal Music
In addition to becoming the proud owner of a great music device, customers who purchase the new XpressMusic 5320 or Nokia XpressMusic 5220, will also instantly add 100 tracks from Universal Music to their digital music collection!

Sandy Monteiro, Senior Vice-President, Universal Music South East Asia said: “The mobile phone is becoming an increasingly critical platform for the consumption of music, especially for the youth segment. We are very happy to be collaborating with Nokia in creating this ‘easy access to music’ opportunity across the region. We believe initiatives like this will accelerate the acceptance of music on mobile and provides broad reach to the music and artists from UMG. This initiative will also run with several exciting marketing and promotion activities involving our artists during the campaign.”

McBeath adds: “Mobile music is very much a part of Nokia’s vision to connect consumers to the content they enjoy wherever they want it. The ubiquity of the mobile phone and advanced data connections like 3G and GPRS allows us to bring music right to the device for consumers. By partnering with Universal, we hope to show consumers just how enjoyable it is to listen to music on their XpressMusic devices.”

Consumers who purchase the new XpressMusic phones will receive a voucher and an activation code which allows them to start redeeming their favourite music content at www.nokia-asia.com/musicredemption. They simply select from Universal Music‘s extensive catalog of international and local artistes, download the song of their choice and enjoy great music on the go with their new XpressMusic phones.

Pricing and Availability
Available now from Nokia retailers nationwide, the Nokia 5320 XpressMusic and Nokia 5220 XpressMusic are priced at a recommended retail price of RM1,085 and RM750 respectively.

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