Is Going Green Really More Cost Efficient?

Kuala Lumpur, October 8, 2008 — Yes, is the answer. In a recent poll conducted by Hitachi Data Systems Corporation, a wholly-owned subsidiary of Hitachi, Ltd. (NYSE: HIT) and the only provider of Services Oriented Storage Solutions, an astounding 83% of the respondents stated that going green results in cost-savings, while 17% believed that that green measures are not necessarily cost efficient.

The online poll was conducted in conjunction with the ongoing Hitachi Data Systems IT Inspiration Awards that recognize and reward the best in technology deployment from across the Asia Pacific region. Open to all members of the public the awards website (www.hds.com/apac/itia) features snap polls on issues concerning the storage industry today, the results of which provide insights on the industry.

The frequently visited website has attracted the attention of a cross-section of IT professionals across the Asia-Pacific, and over 1000 votes have been received from them for the shortlisted nominations, so far. The award categories reflect the changes sweeping into technology industry today and also honours the best CIO in the region and in each participating country.

The issue of adopting green measures in the IT Industry is an ongoing topic of discussion. Hu Yoshida, VP and CTO, Hitachi Data Systems estimates that storage hardware accounts for approximately 25% of all power consumed in the data center. There is a clear environmental impact of the growing data burden and inefficient storage management and systems and cutting back on storage's power consumption can lower energy bills significantly resulting in cost savings.

“As environmental issues continue to escalate IT budget discussions, impact data center designs, and shape corporate social responsibility, there needs to be a closer linkage between the IT department and facilities planning. The IT manager has traditionally been focused on scalability and performance when making his purchasing decision leaving the facilities manager to worry about space and energy requirements. Organizations need to take a holistic approach and carefully examine how every facet of their data center can play a role in improving their environmental impact—and lowering escalating power consumption levels” said Johnson Khoo, Managing Director, Hitachi Data Systems Sdn Bhd.

Hitachi Data Systems, along with Hitachi, Ltd. has enjoyed a long history and proven track record for supplying environmentally friendly storage solutions to companies worldwide—a legacy that spans from the supply chain through to the manufacturing process. Hitachi Data Systems offers an eco-friendly and socially responsible approach to managing the explosive growth of data by providing customers with technologies and services that help them implement more environmentally friendly and cost effective storage solutions. For more information on Hitachi Data Systems green storage, please visit http://www.hds.com/green.