CUZZY MEDIA TO MARKET MSC MALAYSIA IN NORTH AMERICA

MSC MALAYSIA EMBARKS ON ‘Best of All Worlds’ – COMMUNICATION CAMPAIGN

Cyberjaya, Malaysia — Multimedia Development Corporation, the driver of MSC MALAYSIA, announced that it is launching an international media campaign called ‘Best of All Worlds’ In this campaign, MSC MALAYSIA will showcase the fact that with a robust ICT industry and as one of the world’s top ranked Shared Services Outsourcing (SS0) location, it can be easily seen why Malaysia is one of the worlds’ best place to invest in especially in the ICT industry.

Top international companies including BMW, DHL, HSBC, IBM, Intel, Motorola, Nokia, Shell, Satyam, NTT (Japan) , Unisys and many others that have set up their base of regional and global operations here. Malaysia offers high quality cosmopolitan living at affordable cost. Kuala Lumpur, also generally referred to as KL, is a modern, bustling, cosmopolitan capital city. Major business buildings and business centers can be found in KL city as well as other satellite cities.

The message is brought to life through a series of documentaries and television commercials that leverages the power of traditional media platforms in sync with new media platforms, hence aptly named 'Best of All Worlds" communications campaign. International celebrity, Asha Gill who rose to fame as being a host on Lonely Planet Travel Shows and “Six Degrees of Separation” series, will walk the audience through the decision making processes utilized of many multinational’s on why they chose Malaysia as their choice location for their operations, and how MSC MALAYSIA helped them secure many abundant opportunities prevalent in Malaysia today.

The audience will also hear candid opinions from international luminaries like Dr. Vinton G. Cerf, Chief Internet Evangelist – Google, Dr. Robert Bishop, of The Blue Brain Project , Mr. Fritz Attaway of Motion Picture of America, George C. Newstrom -Chairman of the Board, WITSA, Dr. John Gage - Sun Micro Systems and many others who were in KL recently to help make WCIT 2008 the best WCIT (World Congress on Information Technology) ever, which Malaysia played host to and was spearheaded by MSC Malaysia. WCIT 2008 drew over 3300 delegates that included 105 speakers with 50 000 participants from 92 countries. There were 800 structured Business-to-Business meetings. 8.3 billion Ringgit Malaysia in sales and investments were secured. An additional 1.24 billion Ringgit Malaysia potential business opportunities has also been identified and would be firmed up during the 1st half of 2009.

The campaign will reach a targeted audience of opinion leaders, decision makers , tech savvy entrepreneurs in North America, via CNN, CNBC, MSNBC, FOX NEWS, & TV GUIDE which reaches 32 millions viewers within the United States of America. To further drive traffic to MSC Malaysia’s website, in the virtual world, these contents will originate from a global internet broadband tv broadcast platform called Extreme Broadband Broadcast. TV.

WWW.XBB.TV is owned and operated by Cuzzy Media. From there on, the content will go viral because the content will be carbon copied on to other video sharing sites on the internet such, Youtube, Google, Yahoo, Xbbblog, Daily Motion , Ourtube, Veoh and many others.

"With low wage inflation, highest staff retention rates, a well-educated and multilingual workforce, world-class infrastructures, conducive business environments, its certainly easy to see why Malaysia becomes more and more appealing to investors” stated , CEO of Multimedia Development Corporation, the driver of MSC MALAYSIA, Dato Badlisham Ghazali . “We want the world to know that Malaysia is one of the most cost-effective place to do business in. The cost for high-value work activities in the country has always been known as the most competitive in the world”

This ‘Best of All Worlds’ campaign is made possible through the engagement of Cuzzy Media a pioneer in total media communications, who designs, produces and specializes in global communication campaigns. Cuzzy Media is a MSC Status company that operates globally, from Cyberjaya, Malaysia.