CYBERVIEW PARTNERS CUZZY MEDIA TO MARKET CYBERJAYA IN NORTH AMERICA

KUALA LUMPUR, 30 October 2008 – Cyberview Sdn Bhd is about to embark on an international promotional and branding exercise to promote Cyberjaya that will reach over 30 million audience in North America.

Cyberview, the landowner of Cyberjaya and the entity mandated to spearhead the entire development of Cyberjaya, will partner with a local knowledge-based SME, Cuzzy Media Sdn Bhd to sell Cyberjaya over selected television networks: CNN, CNBC, MSNBC, Fox News and TV Guide. The 30-second television commercial, produced by Cuzzy Media, will be aired over the five networks, beginning November 2008 for three weeks.

Cyberview’s Managing Director, Redza Rafiq said, “Cyberjaya is now 11 years old and the past two years saw us aggressively promoting Cyberjaya in the local media, and I am proud to say that we have been successful in attracting attention to Cyberjaya and branding Cyberjaya as the city to live, study, work and play in.”

He said the success rate can be seen in the number of companies that moved to Cyberjaya in the last two years. “A total of 172 companies moved to Cyberjaya between 2006 and 2007, as compared to the 302 companies from 1998 to 2005. We would like to attribute the increase to the integrated marketing, promotional and branding exercise coupled with other attractive packages that we offer potential investors.”

The local campaign also resulted in Cyberjaya winning the much-coveted The BrandLaureate Award under Corporate Branding category for Best Brand in National ICT Hub for year 2007/ 2008.

Cyberjaya, the nucleus of MSC Malaysia, now hosts 474 companies, 30 of them multinationals and 444 home-grown companies.

“Cyberview is the landowner of Cyberjaya and we have been given the mandate by the Government to spearhead the entire development of Cyberjaya. To do this, we have to have a holistic approach, whereby other than providing physical and soft infrastructure to benefit companies who choose to base their operations in Cyberjaya, we also need to market Cyberjaya, locally and internationally.

“And we have been doing that since day one Cyberjaya came into being. There has been a lot of interest in Cyberjaya and we do know for a fact that some of this interest is garnered from an international audience from numerous queries we get via our website and also the increase in visits to our website, especially during the World Congress on Information Technology 2008, held in May this year in Kuala Lumpur, where Cyberview was one of the supporting organisations.

“As such, our foray to tap international audience via these international television networks and the new media is a natural progression,” he said, adding that creating awareness of Cyberjaya via international broadcast mediums presented a different set of opportunities from Cyberview’s current marketing and outreach initiatives through foreign trade missions.

“What we want to achieve is to increase awareness among global potential investors on Cyberjaya, and Cyberview as the landowner of Cyberjaya will put across the uniqueness of Cyberjaya’s position to an international audience and enhance its attractiveness to potential investors.

“Of course, one of the key messages is Cyberview’s unique offerings, where we can adapt to the needs of potential investors to reinforce competitiveness and the attractiveness of Cyberjaya,” he said.

On Cyberview’s partnership with Cuzzy Media, Redza Rafiq stressed that it has always been Cyberview’s objective to support local companies involved in content creation and distribution. “And if that company is an SME based at our SME Technopreneur Centre, of course it fits one of our objectives, which is to continuously provide support and create opportunities for the SMEs to gain visibility, whether in the domestic or international market.”

Mr Jeffrey Raj, Founder and CEO of Cuzzy Media said: “We are pleased to be given this chance to partner with Cyberview in marketing Cyberjaya, as this is an opportunity for us to capture the real essence of a thriving community and articulate it in a short 30-second television commercial. Our aim is to create an engaging series of messages that can help Cyberjaya achieve its branding objective of becoming a branded city of choice for the global business community.”

He said that the partnership with Cyberview would enable Cuzzy Media to showcase its capability in creating engaging interactive content and distributing it to a global audience. “We expect positive returns from this exercise, as Cuzzy Media’s URL too will appear alongside Cyberview’s at the end of the commercial.”

Cuzzy Media, a converged media services provider and an MSC Malaysia status company, is one of the SMEs housed at Cyberjaya SME Technopreneur Centre Cluster. It also owns and operates a highly successful internet TV platform called www.xbb.tv (Extreme Broadband Broadcast Television) that delivers dynamic interactive content, to a broadband enabled audience, globally. www.xbb.tv is a free site. In this campaign, Cyberview’s TVC and info-documentaries are also concurrently screened on www.xbb.tv - to further capitalize on a large IT-literate new media audience.