Explore Entertainment Experience

With Showcase Breakthrough Features; Auto TV Tunes & Dual SIM

KUALA LUMPUR, 11 November 2008 – Samart I-Mobile Public Company Limited, a Thailand-based global mobile phone provider, today unveiled four new entertainment-powered multimedia phones – the I-Mobile 522, I-Mobile 625 and their revolutionary TV phone, the I-Mobile TV 626 & I-Mobile TV 523. All four models offer a range of affordable music and entertainment experiences with the premium quality products, fresh & stylish designs on the market.

Mr. Jong Diloksombat, Chief Operating Officer of Samart I-Mobile Public Company Limited, introduced the four latest multimedia phones designed to meet the demand for value-for-money, all-in-one mobile phone.

“For Malaysian market, I-mobile has a strong commitment in expanding the business by providing innovative premium quality products, equipped with a wide range of breakthrough features at the right price with product customization to meet customer’s needs. The four new i-mobile phones features advanced functions, including Auto TV Tuner and Dual SIM with high quality technology, such as Casio Hitachi Camera keep your memories alive with realistic and color rich image and Yamaha Audio Amplifier explore your music experience with crystal clear sound quality by non-clip control and noise reduction.” said Jong

The introduction of the multimedia phone range saw the birth of Samart I-Mobile’s ultimate entertainment phone – I-Mobile TV 626.

The I-Mobile TV 626 comes complete with the ultimate multimedia features especially the hi-light of TV Auto Tuner technology provided by Samart Group - Asia’s premier antenna and satellite dish manufacturer - the TV Auto Tuner in the I-Mobile TV 626 picks up available TV transmissions and would then broadcast it on the phone’s 2.4” screen display, allowing users to watch free TV wherever they are.

Moreover, the premium quality feature of Yamaha Audio Amplifier Built-in consistently intensify your music experience with crystal clear sound, effortless power at every listening level; an MP3 and FM Radio Player; the Motion Sensor technology that allows you to play Motion Sensor games and access the phone menu; and a TV-Out jack.

The I-Mobile TV 626 is also equipped with a Casio-Hitachi 3-megapixel digital camera which allows you to capture vibrant and color rich images through its Digital Signal Processor (DSP), Auto Focus and Photo Light technologies.

According to Mr. Phanthep Chatnarat, Director of Samart I-Mobile (Malaysia) Sdn. Bhd., also strengthens the unique selling point of i-mobile brand that mainly provide premium quality products at the right price to serve all customers.

“i-mobile will continue to introduce mobile phones equipped with innovative features, such as Dual SIM, TV mobile phones and many breakthrough features. We localize our products to fit the needs of each country, starting from the product’s color options, type of applications, language selections, and the preloaded multimedia content selections,” said Mr. Phanthep.

Mr. Tedd Chua, Country Representative of Samart I-Mobile (Malaysia) Sdn. Bhd., believes that the rest of the three i-mobile characteristic models would also appeal to the local market due to their power-packed features.

“With our multimedia phone range, you can do more than just listen to songs and watch video clips. You can now watch free TV, listen to your favorite songs and play motion-sensor games on the go, no matter where you are.”

I-Mobile 625: The Best I-Mobile Camera Phone
Dubbed as ‘The Best I-Mobile Camera Phone’, the 3.2-megapixel camera with Casio Hitachi’s Camera Module optics, LED Flash and Auto Focus incorporated in the I-Mobile 625 captures sharp, clear images and video. The 625 also has a built-in 90MB memory space with expendably external memory up to 4GB and a Yamaha Audio Amplifier. I-Mobile 625 is also equipped with other special features such as a talking dictionary, Motion Sensor, background sound, Bluetooth capability and a TV-Out jack.

I-Mobile TV 523:The Basic TV Phone
The basic TV multimedia phone, I-Mobile TV 523 is equipped with a TV Auto tuner that allows users to watch free TV on the go. Besides a TV tuner, I-Mobile TV 523 is equipped with a Yamaha Audio Amplifier Built-in and two surround speakers for an exceptional hi-fi sound quality. I-Mobile TV 523 is also equipped with a Motion Sensor, which allows users to play Motion Games. Other features include a VGA Camera, VDO Recorder, a Micro-SD Card external memory slot, a radio and a music player, Bluetooth capability and a dictionary.

I-Mobile 522: All That You Need Is Double
The I-Mobile 522 comes with the special function of Dual SIM Stand By Phone which enhance your connectivity for Dual SIM lovers. Besides, I-Mobile 522 also offers Yamaha Audio Amplifier for clear sound quality, a built-in memory space of 120MB with a Micro-SD Card external memory slot, Bluetooth capability, a private menu, a dictionary, a VGA camera, and a TV-Out jack.

For more information on the I-Mobile TV 626 and the rest of the multimedia phone range, please visit www.i-mobilephone.com.my

Pricing & Availability:
The I-Mobile 522 is priced at RM448*, the I-Mobile 523 is priced at RM499*, the I-Mobile 625 is priced at RM599* and the I-Mobile 626 is priced at RM699*. All four models will be available from mid November at all authorized Samart I-Mobile resellers.
* All prices are subject to pricing policies of individual operators