iProperty.com Group Launches Regional Luxury Property Magazine, iLuxuryasia.com

To Work Synergistically with Online Portal to Provide the Most Effective Integrated Marketing Platform for Asia’s Luxury Real Estate

KUALA LUMPUR, MALAYSIA, 2 December 2008 – The iProperty.com Group (www.iproperty.com), Asia’s leading network of property portals, and owner of Malaysia’s No. 1 property website (www.iProperty.com.my) and leading regional luxury property website (www.iLuxuryasia.com), today announced the launch of iLuxuryasia.com Magazine, Asia’s first glossy magazine that focuses on the best-of-the-best luxury residential developments in the region.

Targeted at astute Asian and international investors looking to acquire properties in key Asian markets, including Australia, Hong Kong, Indonesia, Malaysia, Singapore, Thailand, and Vietnam, iLuxuryasia.com Magazine is poised to be the definitive bi-monthly guide to Asia’s most exquisite and stunning residential properties. From deluxe duplexes to plush penthouses, and cliff-top holiday resort villas to waterfront bungalows, the inaugural issue of iLuxuryasia.com Magazine will kick off with and continually present only the most dazzling and striking collection of prestigious and signature residential property projects – by none other than Asia’s best known and celebrated property developers including Wing Tai Holdings, Henderson Land, Ho Bee Group, TCC Capital Land, SP Setia and Ocean Property.

In addition to reflecting the pulse of the region’s property trends through news, features and researched opinions, the publication will also serve as the definitive guide to the very best property that Asia has to offer for discerning investors from the region and around the world.

Patrick Grove, Executive Chairman of the iProperty.com Group said: “With some of Asia’s finest luxury real estate showcased in iLuxuryasia.com Magazine, we are confident that investors will soon find their dream sprawling hilltop villa, beachfront bungalow or luxurious high-rise penthouse with stunning city views, as they make this publication a must-read.”

He added: “iLuxuryasia.com Magazine is designed to equip buyers with the know-how to confidently purchase luxury real estate and to make informed investment decisions in a number of the Asia Pacific’s most modern and exciting cities. iLuxuryasia.com Magazine also features information such as legal and financial tips, and country-specific guides on buying procedures – all customised specifically to the needs of foreign investors.”

The introduction of iLuxuryasia.com Magazine follows the Group’s successful launch of Asia’s first one-stop luxury property website of the same name, www.iLuxuryasia.com, in July this year. This website already attracts thousands of targeted individuals specifically interested in investing in high-end properties, every month.

“Together, the iLuxuryasia.com website and magazine will work synergistically to provide a greatly enhanced property-hunting experience for investors on the lookout for Asian luxury property. Developers and marketers will also benefit from an exclusive and stylishly integrated marketing platform which reaches out to a highly-focused target group,” added Grove.

The iLuxuryasia.com website is a one-stop site with quick and simple navigation controls, designed to help its target audience zero in on luxury properties. Through quick-loading, full colour visuals, virtual tours and precise information organised by ‘Country’ and ‘Type’, visitors can obtain additional details on the properties featured in the magazine, and will also be able to send an online enquiry directly to the developer.

“This is yet another unprecedented initiative by the iProperty.com Group to help discerning buyers uncover the region’s latest and most magnificent property gems,” said Grove.

Leveraging on the success of the iProperty.com brand, iLuxuryasia.com Magazine will not only offer discerning and affluent buyers the most comprehensive real estate resource available in the region, but will also provide immediate access to Asia’s most coveted luxury properties through its in-depth content which will include:
· Property Market Snapshots
Current news and analyses on the region’s top-end markets.
· Guide to Top Developers in Asia
Background information on developers’ achievements, as well as current and future projects.
· Latest Luxury Property Developments
Comprehensive reviews of the most-coveted luxury properties in Asia.
· Luxury Property Showcase
Comprehensive guide to properties listed by category.
· Resource Centre/Buying Guide
The process of buying, selling and financing explained.

With an estimated 25,000 copies being distributed throughout Asia’s major cities, iLuxuryasia.com Magazine’s circulation will be a reflection of its exclusivity. Aside from being available at selected and leading bookstores and retailers in Asia’s most distinctive capitals, iLuxuryasia.com Magazine will also be personally delivered to the targeted elite in the region.