ACER-INTEL 1st JOINT CONCEPT STORE OPENS TO PUBLIC

Technology wonderland set to enthral tech enthusiasts, public

KUALA LUMPUR, 18th February 2009 - Acer and Intel, two major names in consumer technology, today launched their pioneer joint concept store in Malaysia, called the ‘Acer - Intel Concept Store’.

Dubbed the technology wonderland, the 1,108 square feet centre located in Mid Valley Megamall features a cohesive blend of technology tools from both Acer and Intel that have the ability to unify, simplify and power every facet of a consumer’s lifestyle.

"With an upward trend in technology based living which encompasses social networking, finance management, retail activities and even knowledge development, the need for apt tools to carry out these activities is essential,” said Ricky Tan, General Manager, Acer Sales and Services Sdn Bhd.

Acer and Intel who have always been in the forefront of providing such products and services are now packaging the best of its partnership through this concept store. Featuring the latest range of gadgets from notebooks, netbooks, gaming PCs, digital media centers, projectors and other computer peripherals, the centre will be a technology wonderland for both new and old enthusiasts.

"Intel together with Acer is committed to bridge the digital divide in Malaysia by making available affordably priced computing devices powered by Intel processors. Through strategic collaborations with ecosystem partners, Intel is driving the momentum to create a true digital and mobile computing environment where consumers can access knowledge and rich multimedia content anytime, anywhere by using Intel-powered computing devices such as notebooks and netbooks,” said Ryaz Patel, Country Manager, Sales and Marketing, Intel Malaysia.

Acer will have their complete range of hardware and peripherals in this joint centre which can accommodate consumers various lifestyles. Covering work stations, entertainment units and gaming giants, the centre is assured to be the one-stop location for all computer needs.

Highlights from Intel would be solid processors powering the Acer hardware. These include the Intel® Atom processor, the smallest yet powerful processor built into Acer netbooks that are smaller and lighter, simpler to use, and optimized for consumption of Internet content. Meanwhile, Acer notebooks based on Intel® Centrino® 2 processor technology provide consumers breakthrough mobile performance, longer battery life and faster wireless connections.

For mainstream users, Acer desktops and notebooks powered by the Intel® Core™2 Duo processor are designed to provide powerful yet energy-efficient performance that allow users to get more done and have more fun. Multimedia enthusiasts can opt for Acer machines powered by the Intel® Core™ 2 Quad processor that are ideal for running highly threaded applications. On the other hand, users who seek extreme computing performance can opt for Acer machines powered by the Intel® Core™ i7 processor -- the fastest processor on the planet which offers immersive gaming experiences and extreme performance for digital animation.

Ricky Tan said, "This Concept Store is our long-term commitment in delivering the best and newest IT products to our customers in the most convenient and reachable manner. The increase in demand for customized technology has been the key driver for us to innovate and join forces with companies like Intel to meet this demand.”

Intel and Acer hope to provide an exhilarating shopping experience to customers at the Concept Store where it will be an IT centre for the early-adopters as well as the experienced ones. Both companies aim to introduce the latest in technology trends to the masses and enable them to embark on their journey into the digital lifestyle.