OLYMPUS WINS COVETED TIPA AWARDS FOR TWO CUTTING-EDGE CAMERA MODELS

Olympus’ steadfast efforts in research and development to introduce innovative digital cameras, and with many new models breaking world records, have won international acclaim.

Two of Olympus’ latest models, namely the Olympus E-620 digital-SLR (Single Lens Reflex) and the TOUGH-8000, ave won the TIPA 2009 awards, being recognized as the best choices in their respective camera categories. The Technical Images Press Association (TIPA) announced the results of these awards at its annual meet in Budapest, Hungary, recently. Every year, TIPA acknowledges cutting-edge products and technology in the field of photography with its TIPA awards. Editors representing 25 member photo magazines from 10 European countries voted the Olympus E-620 dSLR as the winner of the prestigious award for “Best D-SLR Entry Level”, and the Tough-8000 clinched the award for the “Best Rugged D-camera” of 2009.

Jubilant with this break-through success, Mr Tan Tick Boon, Managing Director of Olympus (Malaysia) Sdn Bhd, said, “Selected from hundreds of products from leading players worldwide, Olympus has been credited with such deserving awards that acknowledge all the innovative features of our products. The Olympus E-620, which enjoys the reputation as the world’s smallest and lightest creative digital SLR with built-in image stabilizer, features amazing technological feats to satisfy budding photographers and even professional ones, too.

“In selecting the Olympus E-620 as the “Best D-SLR Entry Level” for 2009, the jury noted that this model truly provides creative freedom right into the palms of the user. With six creative in-camera art filters, multiple exposure shooting and a swivel Live View 2.7” HyperCrystal III LCD, it offers artistic freedom and endless creative possibilities.

“The new award-winning E-620 sees Olympus chalking up another success in its quest to put advanced digital photography technology into the hands of ambitious photographers everywhere.