Hello Kitty Online to Debut in Malaysia and Singapore

World’s Cutest MMOG Launches In July 2009

Kuala Lumpur, 8 June 2009 – The much anticipated Hello Kitty Online is coming to Malaysia and Singapore! Based on wildly popular Sanrio characters like Hello Kitty, Badtz-Maru, Keroppi and many others, Hello Kitty Online combines the massive popularity of online role-playing games with social networking, all set in Sanrio Land, the virtual world of Hello Kitty and friends. This free to play game will launch in Malaysia and Singapore in July 2009 on game portal gloot.net.

Hello Kitty Online is a unique massively multiplayer online role-playing game (MMORPG) that provides a fun and visually appealing online environment combining social networking and the massive popularity of online role-playing games. Players can interact with other online players in the friendly virtual world of Hello Kitty. Oriented Games, the official exclusive game publisher of Hello Kitty Online for Singapore and Malaysia will offer the game via its gaming portal gloot.net.

Hello Kitty Online lets players put their creativity to good use in the customisation of their chosen characters, which includes many different options for the character’s hair, facial features, clothes, shoes, accessories, and more. This wide range of customisation options allows each character to be different, reflecting the unique identity and personality of each player.

Players of Hello Kitty Online will roam the super cute virtual world of Sanrio Land and experience many adventures in several uniquely designed zones and cities. During their stay in Sanrio Land, players will choose from many different activities: they can adventure through dangerous lands, develop their skills, cultivate their own private farms, learn to craft a huge variety of items, build and decorate a house, play mini-games, earn loyalty points, set up a blog, and much more.

In addition, Sanrio characters in the game will require the assistance of players for solving various problems, fighting monsters, and undertaking quests for various rewards. Players get to interact with Hello Kitty and over a hundred other Sanrio characters.

Three in-game currencies support a player economy and allow players to buy furniture for their home, purchase new clothes, supplies and equipment, and increase abilities such as cooking and tailoring through the use of specific items. Money is the in-game currency and is earned by questing, crafting and then selling goods, and other in-game means. Loyalty Points are earned by using Hello Kitty Online’s communication features, such as blogs and email. Cash Points are purchased using real money via online payment gateways or prepaid cards. Loyalty Points and Cash Points may be used in the Item Mall to deliver special items to players in-game.

The game has garnered more than 300 reviews on gaming media and popular blogs worldwide during the beta releases by Sanrio Digital. This free-to-play game is a casual, social and networking game for all ages and both sexes. It is predicted to be among the top games in the gaming world. Gloot.net expects the game will result in a brand new gaming and social networking experience for gamers in Singapore and Malaysia.

Hello Kitty Online is one the few MMORPG titles to position itself not only as a online game, but also as a media platform for advertisers and marketers. Hello Kitty Online provides in-game advertising that offers brands constant online presence and reach. Numerous international brand names have already started to plan innovative branding campaigns to leverage the audience of Hello Kitty Online.

As part of the game launch, Oriented Games will be releasing Hello Kitty Online gaming products such as a limited edition Hello Kitty Online game set, Hello Kitty Online starter pack, a series of game time cards for collection, and many other consumer products. Fans of Hello Kitty and online games are invited to visit Gloot.net (www.gloot.net) to sign up for the Closed Beta trial version of the game.