Kingston Transforms USB Flash Drive into Active Storage Device

Hsinchu, Taiwan – October 25, 2011 – Kingston, the independent world leader in memory products, today announced urDrive, a free pre-loaded application available on a variety of its DataTraveler USB Flash drives. urDrive transforms USB drives from passive storage to engaged, active storage, allowing consumers to easily access and organize their personal files, photos, music, games and videos. A built-in photo viewer and MP3 player make looking at pictures and listening to music easy.

“USB drives have historically served as digital couriers, transporting data from one device to another. Kingston is taking the lead in transforming the way consumers interact with those devices,” said Nathan Su, Flash Memory Sales Director, APAC Region, Kingston. “urDrive enables consumers of all ages to make the USB Flash drive an interactive experience beyond just storing and transferring data between devices.”

urDrive enhances security on the PC with the inclusion of Norton PC Checkup. The diagnostic tool scans for virus infections (including spyware, worms and adware) and checks for slow performance and risks to identity and data. urDrive further enhances the digital experience with the Maxthon 3 Web browser. Maxthon 3 boasts industry-leading startup and rendering speeds, and architecture that gives users a truly portable, safe browsing experience. All temp files, history and cookies remain on the drive, keeping browsing private particularly on public computers.

“Consumer computing habits have evolved and urDrive brings a new level of sophistication to mobile storage that is fresh, functional and different,” said Kevin Chapman, general manager and vice president, Norton Consumer Services. “Integrating Norton PC Checkup with urDrive allows users to interact with content in an engaging way with an additional layer of security and performance analysis added to the experience. We are proud to be a part of this new evolution of active USB storage with Norton PC Checkup offering peace-of-mind to mobile users wherever they go.”

“Maxthon 3 offers urDrive customers a truly safe and portable browsing experience,” said Karl Mattson, general manager and chief of product, Maxthon International LTD. “Now, with urDrive, your browsing history, bookmarks and settings follow you wherever you go.”

urDrive appeals to consumers of all ages, whether they are at work, home or traveling. For example, business professionals can easily access content at work or home and even extend storage capacity beyond the USB with free, additional online backup. The service syncs files from USB to cloud offering backup and access. For family entertainment, urDrive provides access to the latest casual game titles from EA Games and PopCap Games. Busy moms can rest assured that their kids can safely engage in online activities with the Fooz Kids kid-safe web browsing application. Travelers can view, manage and share their growing photo and video albums on the go, while carrying digital copies of critical documents, like passports.

urDrive is available as a free, pre-loaded application on Kingston’s entry-level DataTraveler 101G2, 108 and 109 USB Flash drives, and soon on the DTIG3. These devices offer consumers a choice in design and capacity, from 4GB to 32GB.

功能再升级 Kingston闪存盘增值不加价

（2011年10月25日吉隆坡讯）Kingston数位科技有限公司——全球第一大独立内存模组制造商Kingston的子公司，今日隆重推出预存在多款DataTraveler闪存盘里的免费软件——urDrive。这一举措将颠覆传统闪存盘的定义，urDrive将把闪存盘由被动的存储设备转换为主动的存储新体验，使用者可轻松管理个人资料、照片、音乐、游戏和视频。内置的图片浏览器及MP3播放器使浏览图片和聆听音乐变得再简单不过。

Kingston亚太区Flash Memory业务总监苏治源表示：“一直以来，闪存盘扮演着数据携带、存储及传输的角色，而领先业界的Kingston将率先改变消费者与这些设备的互动方式。urDrive让各年龄层消费者重新体验与闪存盘的全新互动。”

通过预装的Norton PC Checkup软件，urDrive可增强个人电脑的安全性。其中包含的诊断工具可扫描病毒感染（包括木马、蠕虫及广告软件）和造成系统缓慢与具有潜在风险的数据。而通过内置的Maxthon 3浏览器，urDrive能够进一步提升用户的数字体验：Maxthon 3拥有同类软件中更加出色的启动速度和架构，为用户提供便于携带且安全的浏览体验。所有暂存数据、浏览记录和cookies都是存储于闪存盘中，确保浏览记录不被其他人获取——使用公用电脑时，这点尤其重要。

Norton消费者服务部门总经理暨副总裁Kevin Chapman表示：“消费者的电脑使用习惯已经改变，而urDrive为移动存储设备开创了新鲜、多功能和与众不同的全新时代。Norton PC Checkup与urDrive的整合，将在使用者以一种十分新颖且有趣的方式体验存储设备里的内容时，提供额外的安全保护及性能分析。我们对于能成为新一代闪存盘的交互式体验的一部份感到自豪，不论使用者在哪里，Norton PC Checkup都能让他们全无后顾之忧地使用移动存储。”

Maxthon总经理暨产品主管Karl Mattson表示：“Maxthon 3 能够为urDrive使用者提供真正安全与便携的浏览体验，现在有了urDrive，无论你到哪里，所有浏览记录、书签和设置都会和你形影相随。”

urDrive适合所有年龄的消费族群，无论在工作、家中或是旅行时都可以使用。例如商务专业人士能够轻松在公司或家中读写闪存盘里的数据，或是利用专属的免费在线存储空间进行备份，这项服务能够在闪存盘与云端之间进行同步和备份。就家庭娱乐而言，使用者可通过urDrive获取EA和PopCap的最新休闲游戏。Fooz Kids儿童安全网络应用程序让繁忙的母亲不再担心孩子浏览的网页内容。旅行者可以随时随地查看、管理以及分享他们在旅程中不断增加的照片与视频，也可存放如护照等重要文件的扫描件。

urDrive将免费预装在Kingston入门级闪存盘DataTraveler 101G2、108 以及109中，未来也将在DTIG3中预装。消费者除了可选择不同的产品设计外，容量也有4GB至32GB等多种选择。

欲了解更多urDrive相关信息，请访问：http://www.kingston.com/china/flash/urdrive/default.asp