Ultra Racing Expands Beyond Malaysia through eBay Stores

Malaysia’s chassis handling and tuning components specialist takes advantage of the vibrant global automotive parts industry on eBay

Kuala Lumpur, November 23, 2011 – Ultra Racing, a leading chassis handling and tuning components specialist in Malaysia (http://stores.ebay.com/ultraracing-autosport), recently launched its first online store on eBay to capture the opportunities in the dynamic and fast-paced eBay automotive market globally, where millions of performance parts are traded each day. An automotive part or accessory is sold on eBay every 7 seconds, and an engine or component every 41 seconds

Established in 2002 with over 40 employees, Ultra Racing is also the first in introducing multi-point bars, which gives superior performance as compared to conventional bars, making their products high in demand amongst car enthusiasts. The company has now expanded its distribution network with outlets in 12 countries including Japan, Hong Kong, Thailand, Indonesia, Philippines, Taiwan, Australia, United Kingdom, Greece, Sweden, New Zealand and the US.

Ultra Racing joins other established automotive parts companies like carsRus in Australia and locally based JDM-motorparts who already have an established retail presence on eBay. Since signing up for the eBay for Business program in April 2011 which offers free selling support services, Ultra Racing has seen a ten-fold increase in their eBay store sales. It now has eBay stores in the US as well as Australia.

“Creating a presence on eBay is a strategic move for us. Now, we are able to leverage the world’s largest online marketplace where more than 13.3 million unique visitors visit the eBay Motors category every month looking for motor parts and accessories, and continue our expansion globally in the US, Australia and Europe,” said Elson Tong, Marketing Manager, Ultra Racing (M) Sdn Bhd.

“We believe that with the support of the eBay for Business program, we will be able continue to this stellar growth.”

”We are excited that a leading Malaysian car parts exporter like Ultra Racing is utilising eBay as a platform to expand its online presence and international sales,” said Jason Lee, Head of eBay Marketplaces, Southeast Asia and Middle East. “We encourage other companies in Malaysia to consider eBay as a cost-effective and innovative way to market their brand and design to new customers globally.”

The eBay for Business program is aimed at helping medium- to large-sized retailers, wholesalers and manufacturers in Southeast Asia sell their products to buyers in overseas markets like the US, UK, Australia and Europe. Through the program, eBay experts provide free assistance ranging from business consultancy, market intelligence, logistics, online storefront design and even manpower that is necessary for companies to compete in the international arena.

To find out how you can take advantage of the eBay for business program to kick start your exports business, please visit http://sea.ebay.com/ebayforbusiness/.