U Mobile Transforms its Business Support Systems with Ericsson

Kuala Lumpur, January 26, 2012 - U Mobile Sdn Bhd, Malaysia’s most dynamic and innovative telco service provider today announced that it has signed a five-year business support systems (BSS) transformation and managed services contract with Ericsson (NASDAQ: ERIC). Under the terms of the agreement, U Mobile’s complete BSS architecture will be transformed into a real-time convergent environment.

The five-year managed services contract will allow U Mobile to focus its efforts on product development and at the same time have clearer visibility and more control over capital and operating expense. Upon the completion of the transformation, U Mobile will become the first Malaysian operator to offer full-fledged convergent support to its subscribers. U Mobile will also be in a position to offer its customers more innovative services.

The convergent charging solution, based on Ericsson’s Charging System and BSCS iX, will be deployed and integrated into the existing U Mobile infrastructure. Leveraging on the new BSS, U Mobile will expand its unique services – such as real-time promotions and notifications, product & services cross bundling, real-time cost control for postpaid subscriptions, subscriber personalization and flexible mobile wallets – which will become the key differentiators for U Mobile in the Malaysian market.

More than 1 million U Mobile prepaid, postpaid and hybrid customers will soon be migrated onto the new platform. By then, customers will be empowered to pick and choose what interests them the most and at the same time, U Mobile will be able to design and offer promotions and campaigns in real-time and in accordance with subscribers’ interests.

Dr. Kaizad Heerjee, U Mobile CEO, says: “We are delighted to partner with Ericsson. With their expertise in delivering complex transformation projects and convergent-ready architecture, U Mobile will realize a complete standardization and modernization of billing architecture that will ultimately allow us to offer our subscribers more personalized products and therefore, a higher quality of user experience.”

Janne Laitala, Head of Ericsson Malaysia and Sri Lanka, says: “We are pleased to be U Mobile’s transformation partner in bringing fully converged business and customer support to its subscribers. U Mobile customers should look forward to new and unique offerings, and an even better customer service experience.”
Ericsson will be responsible for business process consulting, competence development, solution design, deployment and systems integration of the convergent billing solution, as well as managed services.
For more information, please visit www.u.com.my