Buddy Media Expands Team in Asia

Singapore, February 21, 2012 – Buddy Media, the social enterprise software of choice for eight of the world’s top ten global advertisers, today announced the addition of two new members to its growing team in Asia. To support the company’s expansion plans, Lena Savitsky and Eddie Cliff will champion Buddy Media’s sales and client relations programs, respectively, in the Asia Pacific region.

As Regional Account Director for Asia Pacific, Lena Savitsky will be driving Buddy Media Sales in the region. Prior to joining Buddy Media, Lena was Yahoo!’s Head of Agency Development, where she managed key regional agency partnerships.

Eddie Cliff joins the company from its New York headquarters as Senior Account Manager who will oversee Buddy Media’s client relations team in the region. Based in Singapore, Eddie will be responsible for managing and growing the company’s regional client portfolio.

“We are excited to have Lena and Eddie join the Buddy Media family. Their collective digital media and marketing expertise and deep industry experience are invaluable to Buddy Media as it speeds up its momentum in Asia,” said Ken Mandel, Managing Director, of Buddy Media Asia Pacific. With the two new additions to our team, we are strengthening our position to reach out to more brands and agencies in Asia and address their growing demand for cutting edge solutions to manage social media marketing programs. “

Buddy Media opened its Singapore office late last year, along with other offices in London and San Francisco. Reporting record growth in 2011, Buddy Media has doubled its workforce from over 100 employees in January last year to 225.

Lena Savitsky, Regional Account Director for Sales

Lena Savitsky is a digital media and technology specialist with over seven years of experience in the industry. Lena has been a driving force in selling integrated and display solutions across portal, vertical and network products across European and Asia Pacific markets.

In 2006, Lena worked to launch one of the UK’s first behavioural targeting products, Tacoda, which later sold to AOL and became part of the Platform A umbrella brand.

Originally from Moscow, Russia, Lena has been based in Singapore since 2009, where she most recently worked for Yahoo! APAC as Head of Agency Development. In this role, Lena managed key regional agency partnerships including WPP, Omnicom, Publicis and IPG.

Eddie Cliff, Senior Account Manager for Client Relations

Eddie Cliff is a digital marketing specialist with over nine years of experience working with global brands. Originally from Tennessee, Eddie joined Buddy Media in 2010, and has played a major role in leading the company through strategic brand and agency partnerships.

Having been drawn to the world of start-ups since 2004, Eddie previously held senior roles at companies including Blackbaud (NYSE: BLKB), Benefitfocus.com and avVenta Worldwide. Most notably, Eddie played a pivotal role in Blackbaud’s IPO in 2005.

Eddie graduated from the University of Tennessee in 2003 with a BS in Computer Science. He currently resides in Singapore, where when he isn’t working can be found surfing, golfing, fishing or scuba diving.