Kingston Technology shines across APAC market

The world’s leading storage manufacturer leaves a dazzling impression picking up a host of awards in the region

Hsinchu, Taiwan – Feb. 23, 2012 – Kingston, the world leader in memory products, has left an indelible mark throughout the key APAC territories, such as China, India, Indonesia, Singapore, Taiwan, Thailand, and Vietnam, winning a large number of awards for its excellent product performance, quality and marketing merit. Kingston currently is ranked as the global No. 1 independent memory module company and the No. 1 USB drive company by third party research firms. The recognition from end-users in APAC region truly reflects Kingston’s leading market position.

While a large percentage of the awards have been claimed by Kingston’s outstanding range of HyperX products, other categories such as SSDNow, branded memory, USB Flash Drives and memory cards have also won accolades. In particular, new launches of unique products like Wi-Drive, DataTraveler HyperX 3.0 USB and HyperX SSD caught special attention from stylish consumers, tech enthusiasts and media alike. The large number of rave reviews and favorable titles clearly make Kingston Technology the world’s most superior brand in the area of memory and storage. It is also testament to the fact that with each new product and with every passing year, the brand keeps getting better and sets higher benchmarks for itself.

Scott Chen, Vice-President of APAC region, Kingston, is delighted with the incredible progress the brand has made throughout 2011. “Thanks a lot for the contribution from our channel partners, firstly. It is a matter of great pride that the company has scaled new heights and grown enormously over the past few years. In 2011, the awards and recognition received in different local markets are like an inspiration to us. We will keep presenting the best quality, innovative memory products for the market as well as being committed to providing end-users with excellent-quality products, creative marketing campaigns and promotions, and top-rated after-sales service.”

Below are some of the big annual awards Kingston has won in the APAC region in 2011 and thus far in 2012. These awards were based on feedback from hardware enthusiasts or professional editors, showing the brand preference among end-users and the outstanding performance and quality in the eyes of media.

1. In Taiwan, Kingston won the 2011 PChome/ PCADV Gold Award for HyperX Plug n Play, Wi-Drive, HyperX SSD and SDXC products. Kingston’s Wi-Drive, HyperX Plug n Play and HyperX SSD also won the 2011 ComputerDIY annual award. Kingston won the 2011 NOVA Channel Award as the No. 1 memory module and memory card brands. In addition, the DataTraveler HyperX 3.0 USB Flash Drive was reviewed by PCDIY! and won the Editor's Choice Award.
2. In China, the company has bagged numerous awards. Various awards have been given to products like Wi-Drive, SSDNow, HyperX range of products, ValueRAM, memory cards, and USB Flash Drives. The Kingston brand has also been voted as the most favorite by the 2011 Annual Readers, not only in storage but also across various other categories.
3. In Thailand, Kingston won four awards in the categories of RAM, SSD, USB flash drive and Memory Card from HWM.
4. In Singapore, Kingston received the HWM/HWZ Tech Awards as the Best Memory Brand and the Best Solid State Drive Brand.
5. In India, Kingston won the Computer Active Award for Best Memory Brand in 2011. Kingston was also given the Best Marketing Campaign Award by Asian Photography for its unique SSD Challenge marketing initiative. The Kingston HyperX SSD also bagged the Zero1 Award from Digit magazine in the SSD category.
6. In Indonesia, Kingston DataTraveler Ultimate G2 32GB was recognized by PC Media as Best Hardware in 2011.
7. In Vietnam, Kingston won the Best ICT Products Award in the Flash memory category from PC World.


Kingston荣获亚太媒体无数大奖 市场龙头当之无愧

各大媒体专业评选奖项陆续出炉 Kingston交出漂亮成绩单

（2012年2月23日吉隆坡讯）近日，亚太地区各主要媒体陆续公布了2011年度评比获奖名单，全球第一大独立内存模组制造商——Kingston，以其可靠的质量及完善的售后服务，再度交出了令人满意的成绩单。尤其在亚太地区几个重点市场，如中国大陆、中国台湾、印度、印度尼西亚、新加坡、泰国和越南等，Kingston更是包揽多项指标性大奖。根据第三方研究机构调查，Kingston目前为全球第一大独立内存模组制造商，同时名列全球闪存盘市占率第一，而来自亚太地区广大最终消费者的肯定，则再次凸显了Kingston的市场领导地位。

在众多评鉴之中，Kingston骇客神条系列凭借优异性能囊括了众多奖项，其他产品线如SSDNow固态硬盘、系统指定内存、闪存盘和闪存卡等也有非常出色的成绩，几项独特产品如Wi-Drive、DataTraveler HyperX闪存盘和HyperX SSD等更是紧抓住时尚消费者、科技爱好者和媒体的目光。来自各界的正面评价与众多奖项再次证明Kingston在存储领域的领导地位，这也是Kingston品牌不断推陈出新、与日俱进、挑战自我的最好证明。

Kingston亚太业务行销副总裁陈思轲十分感谢各界给予Kingston品牌及产品的肯定，并表示：“我们衷心感谢各位合作伙伴、消费者与媒体的支持与肯定。能够不断超越过去的成绩是一件值得兴奋的事，也表明公司在不断迈向新的境界。2011年Kingston在不同地区所得到的奖项和认可，就是最好的证明。展望2012，我们将继续致力于为消费者提供高质量的产品、最具创意的营销与促销活动和最完善的售后服务。”

以下是Kingston在2011年和2012年迄今为止在亚太地区获得的部分年度奖项。这些奖项来自于硬件玩家或专业编辑的评鉴，表明了消费者在品牌喜爱度方面以及媒体在产品性能方面的肯定：

1. 中国大陆：2011年，Kingston在中国大陆凭借Wi-Drive、SSDNow固态硬盘、骇客神条、ValueRAM内存、闪存卡与闪存盘等众多产品包揽众多媒体颁发的数十个奖项，只要是Kingston有所涉及的产品领域，都毫不意外地获得各项桂冠，除了产品之外，Kingston本身也早在多年前便已成为无数消费者最喜爱的存储品牌并延续至今。
2. 台湾：在2011年里，结合年度科技趋势，Kingston推出一系列大受市场好评的产品，其中骇客神条 PnP内存、Wi-Drive、HyperX SSD与SDXC闪存卡四项产品荣获城邦出版集团2011科技趋势金奖；骇客神条 PnP、Wi-Drive、HyperX SSD同时获得2011计算机DIY杂志年度风云产品大奖；DataTraveler HyperX 3.0闪存盘则荣获PCDIY！杂志编辑推荐奖；在NOVA年度理想品牌调查中，Kingston更在内存模组与闪存卡项目中，双双获得消费者最佳品牌奖项。
3. 泰国：Kingston在内存模组、固态硬盘、闪存盘与闪存卡四个类别中获得HWM年度评选大奖。
4. 新加坡：Kingston在HWM / HWZ科技奖中，获得最佳内存模组与最佳固态硬盘品牌的奖项。
5. 印度：Kingston获得2011 Computer Active杂志最佳内存模组品牌。同时Kingston也以独特的SSD挑战活动，获得Asian Photography 杂志最佳营销活动奖。除此之外，Kingston固态硬盘还获得Digit杂志Zero1奖（固态硬盘类）。
6. 印度尼西亚：Kingston DataTraveler Ultimate 3.0 G2闪存盘获得PC Media 2011年最佳硬件奖。
7. 越南：Kingston获得PC World杂志最佳信息产品奖（闪存产品类）。