Njoi, free satellite TV is now available to all

Consumers can buy the Njoi box at RM288, and get free access to 37 TV and radio channels

SIBU, 18th February 2012 – Astro today announced the launch of Njoi, a subscription-free satellite TV service to all consumers nationwide. Njoi, which comprises a set-top box, Out-Door Unit (ODU) satellite dish, smartcard and remote control unit, is available at a one-time payment of RM288 at authorised Njoi retailers, and RM100 for installation. Njoi gives consumers in Malaysia access to quality education, information and entertainment including sports and music on 18 TV and 19 radio channels with no monthly subscription.

Datuk Joseph Salang Gandum, Deputy Minister at the Ministry of Information, Communication and Culture said, “The landmark entry of Malaysia’s first free satellite TV will create an abundance of choices in free or pay TV content for all Malaysians. This ultimately adds value for the Malaysian viewers, while at the same time, will drive the growth of local talent as well as the ideation and aggregation of local content.”Henry Tan, Chief Operating Officer of Astro said, “We would like to thank all Malaysians for their support in helping Astro achieve over 50 percent penetration of Malaysian TV homes. Our challenge and aspiration at Astro is to continue to learn from our customers in order to provide a holistic value proposition which fits the individual lifestyle of choice, preferences, and budget of each and every customer. We understand our responsibility to the community. We currently have a low entry pack of RM37.95 for customers to enjoy Astro. A customer can then choose to add on genre packages and innovative services like HD, Video On Demand or Personal Video Recording, in accordance to his or her individual preferences. Soon, Astro will also be available on-the-go through companion devices of choice. With Njoi, we are taking that one step further by making available to all in Malaysia, the fundamental core content in lifelong learning, information and entertainment including key sporting events for free."

Datuk Joseph Gandum Salang was accompanied by Henry Tan in presenting free Njoi units to over 20 residents from Pakan and Julau as part of Njoi’s CSR programme. Also present during the launch were, Che Azemi Haron, Deputy Secretary-General (Communications) Ministry of Information, Communications and Culture Minister and Dato’ Mohamed Sharil Tarmizi, Chairman, Malaysian Communications and Multimedia Commission.
Njoi, the People’s TV
Astro is committed to offer our customers more choices, where they can opt for the Astro Pay TV or Njoi, Free Satellite TV service. The introduction of Njoi looks set to redefine the free TV landscape, as Malaysians will now get to experience greater variety and more in-depth programming in a free TV service. Njoi is the only Free Satellite TV service in Malaysia which gives consumers access to channels that are dedicated to a particular interest such as education, news, drama, travel, documentary and many more.

The channels included in Njoi from Astro will consist of quality educational channels, such as Astro Tutor TV UPSR, PMR and SPM, as well as other entertainment and information channels like Astro Prima, Astro Oasis, Astro Awani, Astro AEC, Astro Vaanavil, Jia Yu, Makkal TV, CCTV4, Bernama TV, iView, iMus, TVi, TV1, TV2, Astro Xiao Tai Yang and 19 radio stations.
Later on customers can look forward to buying additional content at their own discretion, from a menu of attractive content through a prepaid mechanism, which will be available by the middle of 2012.

“Our challenge at Astro is to continue to learn from our customers in order to provide holistic value which fits their individual lifestyle. This has directed our business over the past 15 years to successfully achieve over 3 million customers. The delivery of Astro’s quality and choice in programming for free is an important step to remain as customer’s preferred choice in home entertainment. Njoi is a perfect representation of Astro’s future-proofing business model in the local and regional broadcasting industry, as it employs a new content delivery model which reaches out to the previously untapped market of rural and low-income groups, and is aligned to our aspiration to be in all Malaysian TV households,” Henry continued.
Please visit the nearest authorised Njoi retailer for more information and to purchase Njoi, or visit www.njoi.com.my for the list of authorised Njoi retailers.


免费卫星电视Njoi今面市

消费者能以288令吉购买Njoi，免费观看与收听37个电视与电台频道

（诗巫2月18日讯）Astro今日向全国消费者推介Njoi，一个无须缴付月费的卫星电视服务。消费者如今可透过授权的Njoi经销商，以288令吉的一次性付费，及100令吉的安装费，购买由一个机顶盒、卫星接收碟、智能卡及遥控器组成的Njoi。Njoi让马来西亚消费者无须缴付月费，就能通过18个电视频道和19个电台频道，接触有素质的教育、资讯与娱乐，包括体育和音乐。

新闻、通讯与文化部副部长拿督佐瑟沙朗表示：“随着这个马来西亚首个免费卫星电视推出市场后，人民将能享有更丰富的免费与付费电视内容选择。最终它将为本地观众带来附加价值，同时带动本地人才的成长，以及本地节目内容的创作与交汇”。

Astro首席营运官陈宝福表示：“我们要感谢所有马来西亚人的支持，让Astro达到超过百分之五十的家庭电视渗透率。我们将继续聆听用户的意见，提供一个全面的价值定位，迎合每位用户的个人生活方式选择、喜好和预算。我们了解本身对社会的责任，目前Astro的最低基本价格为37令吉95仙，用户可以依据个人喜好，附加配套和创新服务选项，如高清、视频点播 (Video On Demand) ，或录影 (PVR) 服务。不久后，Astro也将结合伴随性设备，推出随身看 (on-the-go) 服务。有了Njoi，我们正跨前一步，让所有马来西亚人都能免费享有最基本的终身学习、资讯与娱乐核心内容，包括主要体育赛事”。

拿督佐瑟沙朗在陈宝福的陪同下，移交免费Njoi配套给逾20名来自巴干与如楼的居民，作为Njoi的企业社会责任计划。出席该项推介礼的还包括新闻、通讯与文化部副秘书长Che Azemi Haron，以及大马通讯及多媒体委员会主席拿督莫哈末沙里尔。

Njoi：人民的电视
Astro致力于提供用户更多的选择，无论是付费电视Astro，或免费卫星电视Njoi。Njoi的推出将重新定义免费电视市场，因为观众将能通过免费电视服务享有更多元性、更深入的节目内容。Njoi是马来西亚唯一提供观众专属内容频道，如教育、新闻、戏剧、旅游、纪录片等的免费电视服务。

Astro提供的Njoi服务囊括优质学习频道，如Astro Tutor TV UPSR、Astro Tutor TV PMR、Astro Tutor TV SPM，还有其他资讯娱乐频道，例如：Astro Prima、Astro Oasis、Astro Awani、Astro AEC、Astro小太阳、家娱、CCTV4、Astro Vaanavil、Makkal TV、Bernama TV、iView、iMus、TVi、TV1、TV2，以及19个电台频道。

接下来，用户可期待自行以预付方式，从内容丰富的节目菜单上选购额外节目。这项服务将于2012年中推出。

陈宝福进一步指出，“Astro的挑战是继续向我们的用户学习，以提供一个符合个人生活方式的全面性价值，这个信念在过去15年来引导着我们的业务，成功接触超过300万名用户。Astro免费提供高素质、多选择的节目内容是重要的一步，让我们继续成为用户的首选家庭娱乐。Njoi充分体现Astro在适应本地与区域广播业的发展的商业模式，因为它采用新颖的内容供应模式，接触早前不曾被开发的乡区与低收入市场，同时符合我们进入每个马来西亚家庭的愿景”。

请到临近获授权的Njoi经销商，以了解详情和购买Njoi，或浏览 www.astro.com.my/njoi 以获得授权的Njoi经销商名单。