Expect more at PC Fair 2012

Shoppers expected to seek latest digital devices at PC Fair 2012 (I) starting today until April 15, 2012 at KL Convention Centre in Kuala Lumpur, Persada Johor International Convention Centre in Johor Bahru and Village Mall in Sg. Petani

FRIDAY, APRIL 13, 2012, KUALA LUMPUR – Ultra-thin notebooks, tablets, digital cameras and personal audio devices are the rage among consumers today. Shoppers can find the latest version for these devices at PC Fair 2012 (I), which starts today, April 13, until April 15 at three venues. More than 180,000 consumers are expected to throng the venues this weekend, shopping for the latest generation as well as to extend their purchasing power.

The three venues are Kuala Lumpur Convention Centre in Kuala Lumpur, Persada Johor International Convention Centre in Johor Bahru and Village Mall in Sungai Petani. According PIKOM President Shaifubahrim Saleh, the Fair in Kuala Lumpur is expected to host more than 180,000 shoppers while the Fairs in Johor Bahru and Sg. Petani expect a sizable crowd of shoppers too.

He said, “We have several exciting activities in store plus shoppers to the Fair can look forward to numerous bargains and offers as well,” and added PC Fair 2012 is the biggest of its kind, featuring more than 2,000 booths and 600 unique exhibitors at 15 locations nationwide. “This enormous scale is reflective of the Fair’s theme this year, which is “Expect More” as we strive to include more exhibitors, specifically from the digital lifestyle retail industry, mobile communication, home entertainment and appliances,” he commented.

The theme steps up the direction for PC Fair 2012 (I), which has expanded beyond the conventional desktop computing interests to now, include digital lifestyle, commerce, community and governance. As such, PC Fair is now supported by a new strategic partner this year, part of Ministry of Science, Technology and Innovation’s “Sains dan Gerakan Inovasi Nasional 2012” programme, which was recently launched in February.

PC Fair is now in its 18th year. “Despite the growth in number of venues and visitors, the Fair remains true to its cause of providing easy access, easy convenience to consumer technology and helping to narrow the digital divide. The Fair continues to be a powerful enabler, helping match end-users with specific digital computing tools at their affordability level.”

A major feature this year is that shoppers can participate in PC Fair 2012 Lucky Draw, which offers an all-expense paid trip for two to visit Seven Wonders of the World as the grand prize. Other lucky draw prizes include Apple iPad 2 or Samsung Galaxy Tabs, Asus netbook, Canon digital cameras, Tom Tom GPS devices, digital photo frame and more. “We also have redemption giveaways where every purchase of RM300 in a single receipt is rewarded with a free gift.”

He explained PC Fair 2012 (I) offers a new format and shoppers will be able to sense new experiences, with educational segments and fun activities at the Fair this week. “We note the high consumer interest for offers and promotional deals related to tablets, accessories for tablets, smartphones, ultra-thin notebooks, touch-screen digital cameras and monitors as well as mobile data packages.”

PC Fair 2012 (I) continues next week at two location; April 19 – 21 at Kota Bahru Mall in Kota Bahru and April 20 – 22 at Melaka International Trade Centre in Melaka. In the following week, the Fair will be held April 27 – 29 at Sibu Trade & Exhibition Centre in Sibu and April 26 – 28 at Kuala Terengganu at a new venue, Ri-Yaz Heritage Exhibition Centre which is the latest addition to the circuit of PC Fair locations. “The new venue offers several advantages for shoppers, for it is more spacious, allow an improved visitor flow and more comfort,” he said. The Fair then ends next month May 4 – 6 at Stadium Indera Mulia in Ipoh. - PIKOM