SHINE LIKE STARS WITH ROXY & U

U Mobile hosted Top 17 Finalists of Roxy’s “Let the Sea Set You Free” Contest 2012

Kuala Lumpur, 16 April 2012 – Camera flashes, dazzling smiles and an endless dose of enthusiasm saturated U Mobile’s flagship store in Berjaya Times Square when top 17 finalists of Roxy’s “Let the Sea Set You Free” Contest 2012 made a special appearance at the store yesterday.

Dressed in colourful T-shirts and fitting jeans, the finalists embarked on their maiden tour to the telco’s outlet, which drew a cheerful crowd of people. Apart from posing for photo opportunities, the finalists were introduced to U Mobile’s unique product and service offerings.
The stunning 17, who were selected on 10 April based on their vibrant, optimistic and intriguing personalities, were hosted by Malaysia’s most innovative and dynamic telco, which is one of the sponsors for the local round contest organised by Roxy Malaysia. The finalists were also celebrated with exclusive goodie bags and a scrumptious lunch feast courtesy of U Mobile.Two of the finalists were posing with U Mobile’s broadband products during their maiden tour to the U Mobile flagship store in Berjaya Times Square.

Speaking about the joyful affair, Lisy Lee, U Mobile’s Head of Corporate Communications said, “We are truly honoured to collaborate with Roxy Malaysia in providing a healthy platform for youth to showcase their talents and personalities. Apart from innovating in our products and services and pairing them with greater value-add offerings, U Mobile has always been supportive in nurturing young talent to discover their inner potential.”

“This partnership is parallel to U Mobile’s unwavering efforts to inspire aspiring young talent in achieving their dreams. Therefore, do join us as we witness the participants shine in both the local and international arena,” she added.
The finalists were also celebrated with scrumptious meal and exclusive goodie bags courtesy of U Mobile.

Roxy’s “Let the Sea Set You Free” Contest is a global initiative in search for three of the most intriguing, fun, engaging, daring and media savvy girls to experience a life-changing adventure, which includes a trip to Biarritz, France, cash prize of up to USD5,000, be outfitted head-to-toe in Roxy products, host Roxy video segments, be a face and voice for Roxy and jet set on another surprise trip.

Winners of this contest will be determined based on public’s vote of their favourite participant on Roxy Malaysia’s Facebook page, which will kick-off on 27 April and make-up 50% of their overall scores. The remaining 50% score will comprise verdicts from a panel of esteemed judges scored during the final round. The winning finalist will be awarded the opportunity to represent Malaysia at the international final.

In addition, the winner will walk away with a one week holiday in Bali, Roxy wardrobe worth RM2,000, a Samsung GALAXY Nexus worth RM2,099 from U Mobile and a RM1,800 make-up course from Snips College of Creative Arts. There will also be 5 consolation prize winners who will bag RM500 worth of Roxy products and a HTC Desires S worth RM1,599 from U Mobile.
For more information on U Mobile’s exciting product and service offerings, log on to U Mobile’s website at www.u.com.my. To vote for your favourite finalist, visit www.facebook.com/RoxyMalaysia