New ‘Mach by Hong Leong Bank’ tunes into the Gen Y

Breaking new frontiers in retail banking format to satisfy the needs of the prime consumers

Kuala Lumpur, 9 July 2012 – Mach by Hong Leong Bank, a Hong Leong Bank sub-brand that embodies modern lifestyle banking customised for the Gen Y, was officially launched at its Mid Valley branch today.

Recognising the fundamental shift in consumer lifestyle by the Gen Y segment, Mach by Hong Leong Bank is designed to meet the demands of this market. Products, services and Mach by Hong Leong Bank branches are tailored for an engaging and personalised experience in line with the expectation of this segment. Customisable services, eco-friendly processes, non-intrusive high tech self-service concepts, convenient locations and fast turnaround time are key hallmarks of Mach by Hong Leong Bank.The ultra cool all-new Mach by Hong Leong Bank branch in Mid Valley specially designed for the Gen Y.

“Driven by market forces, Hong Leong Bank (HLB) innovates a ground-breaking dedicated engagement plan to connect with this segment by introducing the first modern lifestyle retail banking concept personified in Mach by Hong Leong Bank”, said Datuk Yvonne Chia, HLB’s Group Managing Director.

The brand engages the market with a new concept bringing together “bricks and clicks” to best serve the next-generation consumers with a dedicated packaging of “life-starter” products that are adapted to their lifestyles.

“While the ‘bricks’ capitalise on hotspot locations for customer convenience, non-intrusive self-service experience plus the trusted comfort of financial advisor on-demand, the ‘clicks’ leverages on speedy and green automated processes as well as the ability to digitise traditional branch services offered via the pervasive Internet. Our 2 simultaneously inaugurated Mach by Hong Leong Bank branches at Mid Valley Megamall and IOI Mall, Puchong today, will be available 7 days a week from 10:00 a.m. to 10:00 p.m. every day. Watch out for us at your city or township as we continue to expand to more convenient locations nationwide” added Datuk Yvonne Chia.Hong Leong Bank's Group Managing Director, Datuk Yvonne Chia (left) with Moey Tan, COO, Group Consumer Banking running through the interactive touch tables of the all-new Mach by Hong Leong Bank branch at Mid Valley

With the branches, Mach by Hong Leong Bank also launched its 6 “life starter” products that focus on pushing the limits of delivering quick turnaround time without compromising the integrity of the bank.

• The Money Box Deposit Account which comes with a debit card allows customers to choose between Free Interbank Giro (IBG) transfers and Sky High Savings of up to 1.8% per annum as their preferred account feature;
• The Dream Jar Savings Account is a goal-oriented savings account that helps customer to determine how much they need to save into the account to meet their goals;
• MyPal Convenience Line provides interest-free standby cash of up to RM200 that can be activated online anytime, anywhere with Hong Leong Connect;
• The all-new Mach Credit Card is the card for people on the go. With the physical card ready within 60 minutes at the branch, it rewards them with cash back from a choice of 12 exciting categories to fit their ever-changing lifestyle;
• Cruise Control Car Loan provides a flexible loan repayment that helps save on interest charges throughout the tenure. Fancy a new ride? Enjoy fast conditional loan approval in a swift 15-minute turnaround time.
• The I.O.U. Personal Loan provides up to RM50,000 with no guarantor or collateral required with speedy approval and disbursement within 60 minutes.

“With the first landmark step into this new banking landscape, we are geared to address the next generation of customers. We see the Gen Y as the catalyst for change and a window of opportunity to unlocking the lifetime value of this customer segment, propelling HLB into a position to offer a choice for both conventional and the modernised Mach by Hong Leong Bank retail banking experience.”

For further information, customers can visit any of the Mach by Hong Leong Bank branches, log on to www.machbyhongleong.com or call Mach Helpline at 03-7951 1988 (9am – 5pm, Mondays – Fridays). Product terms and conditions apply.


新的‘Mach by Hong Leong Bank’ 打动 Y 世代的心弦

开创全新的零售银行服务格式以满足首要消费人的需求

吉隆坡 7 月 9 日讯 - Mach by Hong Leong Bank，即豐隆银行旗下一个迎合 Y 世代生活品味之银行服务的附属品牌，今天在其谷中城分行正式推介。

鉴于 Y 世代消费人的生活方式出现彻底转变，Mach by Hong Leong Bank 正是迎合该市场的需求而设计的。所有产品，服务和 Mach by Hong Leong Bank 分行皆配合该市场的期望而度身定制，以提供互动和个性化的体验。度身定制服务，生态亲和程序，非侵入性高科技自助服务概念，方便的地点和快捷的处理交易时间等都是Mach by Hong Leong Bank 的重要标志。

"在市场力量的推动下，豐隆银行首开先河推出一项宗旨在于联系该市场的专属互动计划 - 即通过推介 Mach by Hong Leong Bank 首创现代化生活方式零售银行服务概念，" 豐隆银行的集团董事经理拿督谢姚伊雯透露。

这个品牌通过结合 "区位与点击" 的概念来接触市场，并采用迎合新生代消费人之生活方式的"人生启动配套" 专属产品以为他们呈献更佳服务。

"其中 '区位' 是利用热门地点献予顾客方便，它是一种非侵入性自助服务体验加上随选财务顾问的可信赖周到服务，'点击' 则发挥快捷且环保自动化程序，并能将通过互联网呈献的传统分行服务加以数码化。我们设于谷中城广场和蒲种 IOI 广场的首两家 Mach by Hong Leong Bank 分行今天同时正式启用，以提供每周 7天每天上午 10 点至晚上 10 点的服务。敬请留意本银行来到您的城市或市镇，因为我们将继续扩展到全国各地更多个方便的地点，"拿督谢姚伊雯补充道。

通过这些分行，Mach by Hong Leong Bank 也将推介 6 种 "人生启动配套" 产品，以专注于挑战迅速办理交易时间而不影响银行威信的极限:

 Money Box 存款户口 附一张扣账卡让顾客任选免费的 Interbank Giro (IBG) 转账或年利率高达 1.8% 的 Sky High Savings 为他们的首选户口；
 Dream Jar 储蓄户口 这是一种目标导向的储蓄户口，有助顾客确定应该将多少钱存入户口以达到他们的目标；
 MyPal 方便借贷限额 提供高达 RM200 的免息备有现款，可随时随地通过 Hong Leong Connect 在线启动；
 全新的 Mach by Hong Leong Bank 信用卡 一张献予经常出门在外者的卡。60 分钟之内就可在分行取卡，它呈献来自 12 个令人振奋组别的现金回扣，以迎合他们的瞬息万变生活方式。
 Cruise Control 汽车贷款 提供灵活的分期付款便利，有助节省借贷期间的利息。有意添购新车? 享受仅需 15 分钟处理时间的快捷附条件贷款批准；.
 I.O.U. 个人贷款 提供高达 RM50,000 无需担保人或抵押品，而且迅速批准和在 60 分钟内发放的贷款。

"通过这项首创进军新银行服务领域的突破性步骤，我们已为服务下一代顾客作好准备。我们视 Y 世代为改变的催化剂兼开拓此类顾客之终生价值的良机，以带动豐隆银行在呈献传统银行和现代化 Mach by Hong Leong Bank 零售银行体验方面居有利地位。"

欲知详情的顾客请亲临任何一家 Mach by Hong Leong Bank 分行，或浏览www.machbyhongleong.com or 或拨电话 03-7951 1988 联络 Mach Helpline。(星期一至星期五，上午 9 点至下午 5 点)。附带产品规则与条件。