Unprecedented success of new e-commerce player Lazada Malaysia changes shopping trends

Kuala Lumpur, Malaysia - July 2, 2012-LAZADA.com.my, Southeast Asia’s answer to Amazon.com, is rapidly becoming the favourite destination for online shoppers up and down the country. In less than three months of going live, this virtual shopping mall already records over 40,000 daily visits and is ranked among the top 200 most-visited sites in Malaysia by the Alexa Ranking system.

Lazada’s success is largely due to their ability to provide services that have never been offered before in Malaysia. These services include free delivery nationwide to East and West Malaysia, a 14 day return and exchange policy, and lowest price guarantee, while maintaining full manufacturer warranty on all their products. There are also Cash on Delivery services for Klang Valley and select areas of West Malaysia; customers can check if they are eligible by entering their postcode at checkout.


With over 16,000 products online across Electronics, Books, Home Appliances and Décor, Kids’ Toys, Video Games, Health and Beauty, and Sports Equipment, Lazada aims to be a one-stop shop for Malaysians online. It stocks over 500 local and international brands across its many categories, such as Samsung, Nikon, Sony, Nokia, Philips, Yonex, Dunlop, Wilson, Carlton, Cornell, Huggies, Hello Kitty, TAG Eyewear and many others.

Last year consumers spent a whopping MYR4.5 billion on online shopping stores, 33 percent more than in 2010. This is set to grow to MYR15 billion in 2014, according to Nielsen. The incredible growth of online retail revenue in the US and Europe bodes well for new e-commerce companies setting up in South East Asia.

“There is massive untapped potential in Malaysia for online retailers”, says Lazada's eager managing director. With high internet penetration and social media engagement in addition to the rapid increase in the Malaysian per capita income, the only challenge for e-retailers is the mistrust of online payment methods among Malaysians. Recognizing this, the team at Lazada Malaysia are striving to make Lazada as user-friendly and secure as possible; “We have so many ways to pay on Lazada Malaysia: our secure payment portal goes through a repeat-screening process, and customers are able to pay with credit cards, bank transfers, iPay88 or even over the phone.”

Satisfied customer, Vivian Ong, said in her customer feedback that “sharing confidential bank information online is an issue, but going through the security procedures and talking to the customer service made me feel reassured”.

Lazada also has regional sites in Vietnam, Indonesia, Philippines and Thailand that have been live for the same period.

马来西亚开创 Lazada.com.my 改变网络零售

新兴公司LAZADA获得空前成功，改变马来西亚购物趋势

（吉隆坡六月二十五日讯，摘自Lazada.com.my) 东南亚版的亚马逊网，正迅速崛起，成为本国上下最喜爱的购物平台。在短短开站的三个月内，这家无实体的购物商场已经达到了 40，000的日均访问量，更被Alexa网站排行榜评选为马来西亚首200名最受欢迎网站。

LAZADA之所以能在马来西亚获得巨大的成功，主要是因为他们提供了前所未有的客户服务。这些服务包括全马免运费、14日内可全额退货或交换、吧生谷区内的货到付款服务等等。除此之外，他们还提供了业内最低比价的保证，同时承诺所有货物都是原厂正货及其完整的产品保修。

Lazada的在线产品超过16，000种，包括电子产品、书籍、家电及装饰、儿童玩具、游戏、健康与美容、运动器材等等，名副其实地成为马来西亚一站式网路购物中心。这些产品囊括了超过500个的本地及国际知名品牌，如三星、尼康、索尼、诺基亚、菲利浦、尤尼克斯、邓禄普、威尔逊、卡尔顿、康奈尔、好奇尿布、凯蒂猫、一滴香水以及其他等。 而即将推出的时尚类别更将大幅扩展其在线产品的范围并吸引更广泛的客户群。

在去年，消费者在网络购物商店的花费高达4.5亿零吉，比2010年增长了33%。根据尼尔森预测，网上消费在2014年更会大幅增长至15亿零吉。这令人难以置信的网络零售收益增长让美国和欧洲国家都普遍看好在东南亚设置的新兴电子商务公司。

“马来西亚的网上零售业拥有尚未被开发的庞大潜力” Lazada董事经理说。随着马来西亚人均收入及互联网和网络媒体普及率的提高，网络购物平台唯一的挑战就是大马人对于网上支付方式的不信任感。因此，Lazada团队正尽可能提高消费者对他们的友好及信任。“在Lazada，我们有很多的支付方式：我们将通过重复检查过程来保证用户付款的安全性，客户能够使用信用卡、银行转账、iPay88甚至电话服务来支付货款。”

薇薇安.王，其中一个忠实的顾客，在她的客户反馈中说 “在网上共享机密的银行资料是种隐忧，但通过安全的程序及与客户服务员的沟通让我感到放心。”

与此同时，Lazada在越南、印尼、菲律宾及泰国皆有姐妹站并在当地获得踊跃回响。