SCCyberworld

Friday, August 17, 2012

Logitech Advocates A Colourful and Clutter-Free Life


Logitech introduce a lifestyle with less clutter via innovative new products

Kuala Lumpur – August 17, 2012 – In today's digitised world, many of us have an increasing number of must-have devices and peripherals, many of which are attached to our workspace or study table. With these devices come the copious cables and wires running through our homes and offices, often leading to an unsightly tangle or even taking up precious tabletop space. The good news is, the fast paced technological world has not just innovated many cutting-edge wireless devices - companies such as Logitech are also introducing many new devices that address the common complaint of short battery life in wireless products.

Logitech, a leader in computer peripherals, has unveiled its latest wireless campaign, Logitech+WIRELESS= CLUTTERLESS, to introduce consumers to an optimum life of less clutter and greater convenience, thanks to wireless technology.

“At Logitech we believe in providing enhanced consumer experiences to aid productivity and to share the joy of being immersed in the digital world. With our wireless products and peripherals, Logitech promises to eliminate the mess of multiple wires and cables, greatly reducing the clutter in consumers’ lives and offering new levels of convenience beyond expectations,” commented Prasenjit Sarkar, Regional Director for Southeast Asia at Logitech.

In the spirit of less is more - a philosophy embraced by many, Logitech's wireless devices fit into this lifestyle concept and provides convenience to its greatest effect. Logitech's popular Unifying receiver also cuts down on the number of USB ports you need, so you can use multiple peripherals with no hassle.
To add more colour to your life, Logitech is reintroducing the Logitech Wireless Mouse M235, which forms an integral part of the Logitech+WIRELESS=CLUTTERLESS campaign. Its unique and original designs and true-to-life colours allow consumers to fill their life with colour. The mouse, like all Logitech’s products, has been crafted to provide optimum comfort and convenience to users.

In addition to the mouse, Logitech's selection of other trendy wireless lifestyle products add to your ease, allowing you to enjoy freedom from wires for a clutter-free workspace.

There is the Logitech Wireless Solar Keyboard K750 – a solar-powered keyboard boasting a sleek, thin design – that does not need batteries. Powered by light, this energy-efficient keyboard can operate in total darkness for up to three months.

Then there is also the Logitech H600 lightweight, portable headset. Small and unobtrusive, this headset gives you the power to listen or chat at your own comfort, thanks to laser-tuned drivers, a 10-meter range and 6-hour rechargeable battery.

Prasenjit added that education would be a key component for the campaign. “We are prepared to educate consumers on the possibility of a colourful and stress-free life with less clutter. Logitech advances our industry-leading vision for wireless solutions. We are set to offer users wireless solutions that deliver performance without compromise and enable consumers to work, play and communicate unrestricted and unhindered by wires," he concluded.

In line with the campaign Logitech is introducing the Be Wireless, Be Colourful, Be You contest, which runs from 18 August to 28 September 2012.  This contest is aimed at educating the consumers and giving them the opportunity to enjoy the delights of wireless products.

For more information on the campaign, please visit http://www.facebook.com/LogitechMalaysia/app_258220740939091  

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