Avaya Expands Malaysian SME Focus with Flagship High-Capability Collaboration Solution

September 4, 2012

Kuala Lumpur — Avaya, a global provider of business communications and collaboration systems and services, today announced the Malaysia launch of Avaya IP Office, its flagship unified communications (UC) solution for small and mid-sized enterprises (SMEs). This launch supports Malaysia’s growing SME base with a solution geared to enterprises from five to 1,000 users, providing them with an array of collaboration capabilities in a simple, easy-to-use solution to improve productivity, gain customer service efficiencies and compete effectively.

Avaya IP Office can be easily customised to help firms cost-effectively increase communications capacity and add enhanced capabilities as their business expands.

The Malaysian SME market, with its focus on Government-Linked Companies (GLCs), government and financial services sectors, represents a significant growth opportunity for Avaya. Avaya IP Office is set to help companies benefit from the Malaysian government’s commitment to expand the number of high growth firms and to raise labour productivity of SMEs in a bid to turn Malaysia into a high-income nation.

With the availability of Avaya IP Office, Avaya Ethernet Routing Switch (ERS) 3500, for SMEs and Scopia, Avaya’s interoperable and affordable video applications for desktop and mobile, Avaya offers end-to-end solutions to help growing Malaysian SMEs unleash The Power of We™ — enabling them to drive faster collaboration, smarter decision-making and better business results.

Avaya’s SME announcement follows the company’s recent move to a new, larger head office in Kuala Lumpur. Avaya’s renewed commitment in the SME segment complements its position in the contact centre and enterprise communications space. According to analyst firm Frost & Sullivan, Avaya is the clear leader in the contact centre application market in Malaysia2 with 34.7% share and dominates the Automated Call Distribution (ACD) market in Malaysia with 68.7% market share. Frost & Sullivan also ranks Avaya as the second largest provider of IP PBXs holding 16.3% of the market, and an overall 10.4% share of the Enterprise Telephony market in Malaysia3.

1 Malaysia SME Masterplan (2012 to 2020), Malaysia SMECorp, November 2011.

2 “Contact Centre Applications Market CY 2011” – Frost & Sullivan, July 2012

3 “Asia Pacific Enterprise Telephony Market CY 2011” – Frost & Sullivan, April 2012