Kuala Lumpur, 13 September 2012 –ICT Utopia Sdn Bhd, a wholly owned subsidiary of 1 Utopia Berhad, has launched “Moola” for shoppers at Plaza Low Yat today. Moola, the first-ever Cash-Back Lifestyle Programme aims to elevate consumer’s shopping experience with never-ending rewards. This move is in response to consumer demands for lower prices, higher quality, better selection, and the ability to reach businesses through all possible channels anytime of the day. Unlike conventional rewards programme, Moola is an evolutionary mobile programme which runs on mobile app technology and QR code. This is specially designed with consumers’ convenience in mind whereby shoppers will get to enjoy free shopping and enjoy the best deals around without the hassle of cards in their wallet. The event was launched by Managing Director of 1 Utopia, Victor Chin, General Manager of Low Yat Group, Michael Lee together with the management team of ICT Utopia.
“Moola is more than just a loyalty programme in town. Moola is as cool as cash serves as an alternate payment for its members or Moola Frenz to pay in full or offset the purchase price instantly when they dine, shop for ICT products, travel, and even fashion within its network of Moola Shopz. Moola indeed offers maximum convenience - the ability to pay for goods and services without cash, using what is arguably the consumer's most constant ‘companion', the smartphones! No lengthy process or plastic cards, just scan and you are done with the deal,” said Executive Director of 1 Utopia, Kenny Khow.
Moola is unique compared to others in the market as it offers flexible redemption at any Moola Shopz with the Moola earned and accumulated. Each purchase earns Moola, which can be used to dine at various restaurants and F&B outlets, shop for ICT products including travel and fashion. Moola keeps on rewarding shoppers with “FreeMakan” vouchers and greater deals as they utilise their earned Moola for greater savings and value for money. Furthermore, Moola Frenz will get to enjoy free lifetime membership with no administrative charges or joining fee.
According to Kenny, “Compared to the traditional ‘linear’ shopping experience, Moola’s multi-channel commerce shopping experience benefit merchants by increasing impulse purchases with a knock-on effect on profit as Moola provides real time information to consumers about promotions and new products. Smart use of social media is another key aspect of Moola, as shopping decisions are heavily influenced by opinions via social media and online reviews. No business is immune from the mobile segment with massive consumer shifting to smartphones. Moola merchant affinity programme via customised mobile app technology will drive thousands of new customers to participating merchant stores while enhancing their sales, profitability and customer loyalty within the Moola Shopz network.
As many are aware, the mobile phone penetration rate in Malaysia has hit an overwhelming record of 127.7% and smartphone users’ penetration rate is expected to reach 80% by end of this year. In addition to that, in a study commissioned by PayPal, it was revealed that 642,770 Malaysians made a purchase with a mobile device in 2011, compared to 253,960 the previous year. Smartphone transactions were worth RM337 million, representing close to three quarters of the total mobile commerce market, compared to RM108 million through tablets. These figures augur well for Moola, and ICT Utopia is confident that Moola will attain 2 million memberships within a year from now.
ICT Utopia allocated RM1,500,000.00 on its A&P budget to build greater brand awareness of Moola. Currently, ICT Utopia has recruited 25 F&B merchants and 40 ICT retail merchants in Klang Valley and Plaza Low Yat, which will continue on to Northern and Southern region by early next year. ICT Utopia targets to recruit 650 mix merchants across the different business segments. To date, ICT Utopia has rolled out social media, on-ground merchant activities, contest and soon radio to build greater Moola awareness.
Now, every Moola Frenz or Moola member will stand a chance to drive home a new 3 series BMW car as a grand prize. The nationwide contest is opened to all Moola Frenz who spends above RM500 per transaction at ICT Moola Shopz and RM50 at F&B Moola Shopz. All the participants need to do is to register the serial no of the contest form in their Moola app and mail the contest form to our service centre or drop it at a special box located at Plaza Low Yat. Not only that, the top spender and top frequent spender will get a chance to walk away attractive prizes spanning from dining, ICT, fashion to travel in every quarter of the year towards the grand prize finale.
In conjunction with the Moola launch, Moola Frenz gets to enjoy free i-Milik service instead of paying RM10 per ICT product registration as non-member. Moola Frenz can register unlimited number of ICT products under i-Milik during this 6 months promotional period till end March 2013. i-Milik is a crime prevention system specially designed to protect and prevent the public from buying and possessing stolen ICT products.
The Group is confident that Moola will serve as a catalyst in the evolution of the Malaysian mobile lifestyle, and has set to achieve an internal target with gross profit of 7.2 million, 47.52 million and 138.24 million for the first three years of operations. 1 Utopia recently posted a Group’s revenue of RM265.0 million and profit of RM0.234 million for its half year financial performance ended 31 May 2012. The Group, formerly known as Tejari Technologies Berhad, has reinvented and diversified to two other lines of businesses; Technology and Creative apart from Engineering. The diversity through acquisitions of ICT technology companies has placed 1 Utopia in a more competitive position in terms of financial strength, stability and innovation capability. This was well reflected in the positive turnaround of the Group recent years, which reported a profit after tax of RM1.748 million in 2011 and RM0.948 million in 2010 respectively.
Moola 通过移动应用程序为购物人士呈献自由购物和便利
吉隆坡 9 月 13 日讯 – 1 Utopia 有限公司的独资子公司 ICT Utopia 私人有限公司今天在刘蝶广场为购物人士推出了 "Moola"。Moola 乃是首创的现金回赠生活方式计划，宗旨在于通过永无止境的奖赏以提升消费人者的购物体验。与传统奖励计划有别的是，这项行动是回应消费人对更低价格，更高素质，更佳选择，以及能够在一天的任何时候通过所有可能管道接触商家的需求。Moola 是一种运行于移动应用程序和QR 代码的革新移动计划，它运用移动应用程序尖端先进科技，乃是专门为了给顾客带来方便而设计的，让购物人士可获享自由购物和并享受市面上最优惠的价格，而无需随身携带各种卡。该活动是由1 Utopia 董事经理 Victor Chin，刘蝶集团董事经理李永强连同1 Utopia的管理层团队推介的。
"Moola 不单单是城中的一项忠诚计划，它有如现金般和可充作会员或 Moola Frenz 的另类付账选项，以便在 Moola Shopz 网络内光顾餐饮店，购买资讯通讯科技产品，旅游，甚至时装时缴付全额或即刻抵消购价。通过堪称消费人的最忠实同伴，即智能电话，Moola
确实提供了最大的方便 - 即免付现金就能获得货品和服务。更无需冗长的手续或塑料卡，只需扫描就能完成交易，" 1 Utopia Berhad 的执行董事 Kenny Khow 透露。
与市场上其他计划相比之下，Moola 是独一无二的，它呈献在任何 Moola Shopz 灵活兑换的便利和赚取及累积 Moola。每一次消费皆可赚取 Moola，这些积分适用于各餐馆和饮食店，购买资讯通讯科技产品及旅游和时装。Moola 继续通过 " FreeMakan"
礼券和更佳优惠以回馈购物人士，他们可利用所赚取的 Moola 以节省更多和购买物有所值产品。此外，Moola Frenz 将获享免费的终生会员籍而无需缴付行政费或加入费。
Kenny 表示，"与传统的
'直线'
购物体验相比之下，Moola 的多管道商务购物体验可通过提高即兴购物欲望而使商家受惠，对盈利带来连锁效应，这是因为Moola能为消费人提供关于促销活动和新产品的即时资讯。明智使用社交媒体乃是Moola 的另一重要优势，因为购买决定深深受到社交媒体和在线评述影响。随着大量消费人转移至智能电话之后，任何业务皆无法对移动领域视若无睹。Moola 商家亲和计划通过度身定制的移动应用程序科技以鼓励数以千计的新顾客光顾参与商店，同时提升它们的营业额，盈利和 Moola Shopz 网络内的顾客忠诚度。
"众所周知，移动电话在马来西亚的渗透率已达到铺天盖地的
127.7% 纪录，而智能电话用户的渗透率预料将于今年底达到 80%。此外，一项由 PayPal 委托的调查显示，2011 年有 642,770 马来西亚人购买移动器材，前一年则有 253,960 人。智能电话交易总值为 RM3 亿 3 千7 百万，几乎相当于三个季度的移动商业市场总值，相比之下，平板电脑市场值 RM1 亿零 8 百万。这些数字对 Moola 极为有利，ICT Utopia 相信 Moola 将可在从现在起的一年内达到 2 百万会员目标，" Kenny 补充道。
1Utopia 已在其广告与宣传预算案下拨出 RM 1,500,000.00 以建立 Moola 的品牌知名度。在目前，1 Utopia 已在巴生河流域和刘蝶广场招募了 25 家饮食商和
40 家资讯通讯科技零售商，并将在明年初推广到北马和南马。ICT Utopia 的目标是招募不同领域的 650 家混合商家。至今，ICT Utopia 已推出社交媒体，实地商家活动，竞赛和即将通过电台来提升Moola 的知名度。
在目前，每一位 Moola Frenz 或 Moola 会员都有机会赢取一份钜奖，即一部崭新的 3 series BMW 车子。该全国性竞赛是开放予所有在 ICT Moola Shopz 每次交易超过RM500 和在 F&B Moola Shopz 每次交易超过 RM50 的 Moola Frenz 参加。所有参加者只需将参赛表格上的系列号码登记在他们的 Moola 应用程序中和将参赛表格邮寄至我们的服务中心或投入刘蝶广场的特备箱子内。除此之外，消费额最高和消费次数最多者也将有机会赢取吸引人的奖品，包括在今年每个季度的餐饮，资讯通讯科技，时装乃至旅游奖品直到钜奖总决赛。
配合 Moola 的推介，Moola Frenz 将可获享免费的 i-Milik 服务，非会员则得缴付每注册一种资讯通讯科技产品 RM10 的费用。Moola Frenz 可于为期六个月的促销期内在 i-Milik 之下无限制地注册资讯通讯科技产品，直到 2013 年三月底为止。i-Milik 是一项为了保护和预防公众人士买到和拥有失窃的资讯通讯科技产品而特别设计的预防犯罪系统。
该集团相信 Moola 将可催化马来西亚移动生活方式的改革，并可在投入运作的首三年分别达到 RM7百 20 万，RM 4
千 7 百 52 万和RM 1 亿 3 千 8 百 24 万的毛盈利内部指标。1 Utopia 最近在截至 2012 年 5 月 31 日的半年期取得RM 2 亿 6 千 5 百万的营业额和RM 23 万 4 千盈利。
该前称 Tejari Technologies Berhad的集团已改革和多元化至工程以外的两种业务；科技和创意。这项通过收购资讯通讯科技公司而实现的多元化行动使到 1 Utopia 在财务实力，稳定性和诚信革新能力方面更具竞争优势。这一点由该集团在最近几年扭转乾坤可见一斑，它分别在 2011 年和 2010 年取得RM1百 74 万 8 千和RM94 万 8 千的扣税后盈利，" Kenny 补充道。
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