Vanilla Applications Sdn. Bhd. Selected as Exclusive ASEAN Representative for UltraBac Software

Vanilla Applications Brings Continuous Image Protection to Southeast Asia

KUALA LUMPUR, Malaysia (September 5, 2012) – Vanilla Applications Sdn. Bhd. is pleased to announce they will exclusively represent UltraBac Software, leading makers of backup and disaster recovery software, in Southeast Asia. The ability to bring Continuous Image Protection™ to their customers is what initially drew Vanilla’s interest in forming a partnership with the company. After discussing all of the data protection features offered, they felt businesses in the region could benefit from UltraBac Software’s products.

"Our Continuous Image Protection (CIP) and bare metal disaster recovery software is particularly well suited to the needs of small and medium sized enterprises in Southeast Asia,” said Morgan Edwards, CEO and founder of UltraBac Software. “The cost effectiveness of our solutions has increased interest and demand for our products in the region. As a result, we have formed a relationship with Vanilla Applications to ensure that UltraBac Partners and customers in Southeast Asia receive the same top-rated level of service and support as those do in other parts of the world."

"The skills and regional experience of the team at Vanilla Applications will provide area UltraBac customers and representatives with the high level of customer service they expect and deserve,” said Edwards. “We feel fortunate to have found a local company that feels as strongly about providing quality software and service as we do.”

Vanilla Applications is comprised of a team of data protection professionals with many years of experience in the Southeast Asian market. Their goal in partnering with UltraBac Software is to develop and support channels with designs to actively increase the number of UltraBac users in the region.

"The Vanilla team has many years of experience in managing operations for backup software companies in the region,” said Melina Hwang, co-founder of Vanilla Applications. “After assessing their technology and price point, we knew that UltraBac Software was a great fit for companies in Southeast Asia. Analysts, such as IDC, have predicted strong growth for data backup software in this area and UltraBac’s offerings meet the growing demands of those trying to find smarter ways to protect vastly growing volumes of business data.”

Hwang also described how recovery, particularly bare metal disaster recovery to dissimilar hardware or from physical-to-virtual servers, is now becoming a necessity for many businesses who need to take the time and complexity out of restoring downed machines.

“Fueled by compliance and legal pressures, data backup and guaranteed effective recovery is now both a business and legal imperative for enterprises of any size,” Hwang further explained. “With its ease-of-use and ability to restore a physical or virtual server in as little as 5 minutes, UltraBac quite simply hits the mark when it comes to the needs of small, medium, and large businesses.”

Vanilla Applications is now beginning its partner recruitment drive across Southeast Asia. In Malaysia they have signed a distribution agreement with Digital Paper who will be offering UltraBac to its network of resellers across the country.

"We are very excited about this opportunity,” said Rickie Liew, CEO of Digital Paper Sdn. Bhd. “UltraBac Software offers a relevant and compelling product for our market; it offers end users exceptionally competitive value for the money and it provides excellent margin potential for resellers we are recruiting."

UltraBac offers comprehensive file system backup, image backup, and bare metal disaster recovery for Microsoft Windows® servers and applications. The products were designed with simplicity in mind for implementation and use. UBDR Gold image backup also provides its exclusive Continuous Image Protection, which maintains a fully recoverable image while recording changes to user’s data as they happen in real time.