PC Expo 2012 sharpens focus on mobile digital lifestyles

This November, PC Expo 2012 continues with a strong focus on mobile digital lifestyle devices, services and accessories

OCTOBER 19, 2012, KUALA LUMPUR – The year-end PC Expo 2012 continues with a sharper focus about mobile digital lifestyles with its second leg this November.

 The popular three-day digital lifestyle PC Expo is scheduled to continue next month at four remaining locations; November 2 – 4 at Mid Valley Exhibition Centre (MVEC) in Kuala Lumpur, Penang International Sports Arena in Penang and Persada Johor Convention Centre in Johor Bahru, and November 9 - 11 at Melaka International Trade Centre in Melaka.

Preparations for Kuala Lumpur PC Expo 2012 at MVEC as well as other venues are underway and gearing to be a hit with consumers. “Asides mobility, end-users are considering readiness for Windows 8 and its impact,” she said, adding more than 300,000 shoppers are expected at the second leg of PC Expo 2012. “We estimate about 180,000 smart shoppers will converge at Kuala Lumpur PC Expo 2012 to search for digital lifestyle enhancements,” she adds exhibitors are ready to showcase Windows 8-ready devices and lining year-end promotional offers.

According EM Exhibitions (M) Sdn Bhd project director Jeslynn Wong Lee Chen, the focus on mobile digital lifestyles is reflective of consumer needs, particularly among the young, trendy and fashion-conscious. “We expect such demand to soon follow in other locations like Sg. Petani, Tawau, Kluang and others. Mobile Internet access penetration rate is surely increasing with mobile Internet service providers offering competitive rates and plans plus devices like smartphones and tablets have already become staple choices of youths.”

Major mobile Internet and mobile operators participating at KL PC Expo 2012 include Telekom Malaysia Berhad (MVEC Booth 331), Packet One Networks (M) Sdn Bhd (MVEC Booth 332), U Mobile Sdn Bhd (MVEC Booth 333) and YTL Communications Sdn Bhd (MVEC Booth 330).

They will be joined by major digital lifestyle brands who are participating in a big manner like Acer Sales and Services Sdn Bhd (MVEC Booth 105), Asustek Computer Malaysia Sdn Bhd (MVEC Booth 103), Canon Marketing (M) Sdn Bhd (MVEC Booth 112), D-Link International Pte Ltd (MVEC Booth 200), Dell Asia Pacific Sdn Bhd (MVEC Booth 101), Hewlett-Packard (M) Sdn Bhd (MVEC Booth 106, 315), Lenovo Technology Sdn Bhd (MVEC Booth 115), Logitech Singapore Pte Ltd (MVEC Booth 117), Panasonic Malaysia Sdn Bhd (MVEC Booth 109), Samsung Electronics (M) Sdn Bhd (MVEC Booth 101) and Tele Dynamics Sdn Bhd (MVEC Booth 104) and Western Digital (S.E. Asia) Pte Ltd (MVEC Booth 108).

Digital lifestyle retailers participating at KL PC Expo 2012 include Alpha-Tech Distribution Sdn Bhd (MVEC Booth 302), DSS Distribution Sdn Bhd (MVEC Booth 220, 312, 313), Kao Sheng Distribution Sdn Bhd (MVEC Booth 209), MicroNation Sdn Bhd (MVEC Booth 219, 318), SiS Distribution (M) Sdn Bhd (MVEC Booth 110 & 204) and Vertex Distribution Sdn Bhd (MVEC Booth 316).

She said asides a mobile digital lifestyle, exhibitors are excited to highlight readiness for Windows 8. For example, Logitech Malaysia will highlight its theme, “Navigate the possibilities” by showcasing its vast series of devices, compatible and ready for Windows 8, mobile devices and tablets. As an added incentive, consumers who purchase RM50 and above can participate in Logitech Dip & Win, which has 1,500 prizes worth RM20,000, including a 32-inch LED television, iPod Shuffles, digital cameras and more.

Lenovo Malaysia will highlight its innovative 13-inch, 360 degrees flip-and-fold IdeaPad YOGA. This ultrabook can be placed in four modes; “Tent” (it can stand on its edges), “Stand” (with its keyboard laid flat against the desk like a display), “Laptop” and “Tablet”. The YOGA is powered by a 3rd generation Intel Core processor and designed for Windows 8. It will retail during PC Expo starting at RM3,599.

Meanwhile, notebook accessories are continuing is streak of popularity with consumers. Ingen DSS Sdn Bhd will be hawking La Folie lifestyle notebook bags from its KYA, Hannah, Cagliari and FontainBleau series. The purchase of a notebook bag is entitled to a 20 per cent discount for a second bag. Ingen DSS will also promote an assortment of accessories including portable G-Shark speakers with built-in digital card reader and FM radio functionalities at RM139 instead of RM169 and headset at RM169 instead of RM199.

In addition, she said KL PC Expo 2012 will feature special offers like RM9.90 for a 8GB Kingston USB drive, RM118 for a 500GB Seagate Expansion Portable HD, RM199 for a HP Laserjet P1102, RM388 for Garmin Nuvi 40LM and RM599 for a MSI Netbook. PC Expo 2012 activities include more than RM50,000 worth of prizes like “Lucky Draw” prizes such as the new iPad, Samsung Galaxy Tab 2 7.0”, Alcatel OT979 Special Edition Phone and Sony Hello Kitty Limited Edition Handycam. “There’re also special offers for limited-edition USB devices featuring themes from Batman, Transformer 3, Doraemon, Ironman and Avengers.” PC Expo 2012 “Unlock and Win” features a Samsung Galaxy S3 as the grand prize and “Like, Share and Tag” has prizes like an iPhone 5 and Samsung Galaxy Note 2. Both activities are available online at PC Expo Facebook (www.facebook.com/pcexpo).

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