DiGi taps into Malaysians’ love for mobile instant messaging

Exclusive WhatsApp promotion for DG Prepaid Smart Plan customers

SHAH ALAM, 9 November 2012 – DiGi Telecommunications Sdn Bhd (“DiGi”) is reaching out to more Malaysians who can’t live without mobile instant messaging through an exclusive offer for DG Prepaid Smart Plan subscribers, effective 5 November 2012.

From 5 November 2012, the promotion offers subscribers an extended reload validity period as well as unlimited free data charges when using the WhatsApp Messenger.

The recently announced collaboration with WhatsApp Inc. has also given DiGi a competitive advantage in enabling customers to better enjoy the most popular mobile messaging service.

Ting Shiew Han, Head of Products – Consumer & Business, explains: “Our DG Prepaid Smart Plan is the first prepaid plan in Malaysia tailored for smartphone users. With every 6 out of 10 phones sold in Malaysia being a smartphone, DiGi is committed to deliver even better value and more convenience to our customers by giving a longer validity period and more value when they sign up for the package and when they reload.

“DiGi also understands that instant messaging is among the top 5 activities done on a mobile phone here. We are leveraging on our strategic partnership with WhatsApp Inc. to offer free connectivity to their very popular mobile messaging service for customers who use DG Prepaid Smart Plan. Customers can still communicate via WhatsApp even if they have used up their quota for data, voice, SMS and MMS, as long as the validity period is not over -- all these advantages available with zero commitment!”

The promotion is applicable for all existing and new DG Prepaid Smart Plan subscribers. A new DG Prepaid Smart Plan SIM pack worth RM25 is preloaded with over three times more data and validity period, compared to the old plan. It now comes with 300MB with a 25-day validity period along with the usual freebies for voice, SMS and MMS. For every reload purchase that ranges from RM10 to RM100, the validity period and data have increased up to 100 days and 2GB respectively.

During the promotion period, all data usage via WhatsApp will not be deducted from the subscribers’ Internet Data allocation. To those who are new to WhatsApp Messenger, they can download the mobile messaging application at http://www.whatsapp.com/download/ and start communicating for free on WhatsApp.

For more information about DG Prepaid Smart Plan, log on to http://www.digi.com.my/prepaidsmartplan