Kuala Lumpur, 28 November 2012 – TGV Cinemas Sdn Bhd (TGV Cinemas) yesterday led the way to the future for exhibitors and cinema operators in Malaysia with the launch of its new Digital 3D projection system called 3D-X with the exclusive premiere of Ang Lee’s first 3D film, Life of Pi at the spanking new 50,923 sq ft TGV Cinemas SetiaWalk in Puchong, Selangor.
This launch also signifies the theatre’s progressive transition from 35 mm film projection to digital cinema projection which is expected to be fully completed by January 2013. Apart from delivering unmatched brightness, sharpness and superior 3D images, with 3D-X, TGV Cinemas is now capable of displaying high-definition content – 2K, 4K and 3D feature films, documentaries and alternative content.
"The innovation found in today’s digital cinema technology to greatly improve the movie-going experience makes the film-to-digital conversion a top priority for TGV Cinemas. With the 3D-X roll-out, TGV Cinemas can now offer the best in digital cinematic experience in 3D," explained Kenny Wong, CEO of TGV Cinemas.
The new cinema at SetiaWalk is the 20th TGV outlet and is located in the Puchong vicinity. The opening of a new cinema is timely as it addresses the growing need of a cinema exhibitor in the developing neighbourhood which extends to Subang and Shah Alam. Cinema-goers can catch their favourite movies without needing to travel to high traffic areas in other parts of the Klang Valley.
TGV SetiaWalk brings a whole new dimension to the cinema experience for Malaysians as it includes the very best of comfort and digital cinema experience. The new cinema is home to a Beanieplex, which has comfortable cushy beanbag seats that come in pairs, and eight other cinema halls all equipped with the latest digital projection system.
Movie seating at TGV SetiaWalk is one of the features not to be missed. The stadium-like seating provides cinema-goers an exceptional vantage point inside the cinema halls directed to the screen. This unique positioning of plush seats is paired with wider leg room that guarantees comfort throughout the duration of a movie.
Setting new benchmarks in the cinema industry, TGV Cinemas is more than just a cinema exhibitor. TGV SetiaWalk is also another venue for hosting corporate and private events.
Equipped with two function rooms and a classy foyer, Malaysians can expect one-of-a-kind- event experiences at TGV Cinemas.
“Cinema-goers constantly demand for a change of environment whilst watching a movie. The combination of high technology and unique experience are the essentials to provide a value-added cinema experience. With the distinctive features at SetiaWalk, our patrons are now able to experience the full potential of a movie screening with crystal clear image and sound and a comfortable ambience,” said Wong.
“We are in the business of entertainment and entertainment is all about engaging the emotional experience of the audience. As this is also a natural part of our business, TGV Cinemas is always at the forefront in ensuring Malaysians get to experience new and innovative measures as they step foot into our cinemas,” said Wong.
“With the technology enhancements and upgrades, all our cinema patrons can look forward to a slew of exciting blockbuster movies lined up next year with a cinematic experience unlike any other,” Wong added.
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