Brother Introduces New Monochrome Laser Series For Small Office Home Office and Small-Medium Business Owners

Provides winning combination of exceptional reliability with high quality print-outs at irresistible value

Petaling Jaya, July 10, 2013 – Brother International  Malaysia, a leader in home and business IT peripherals that focuses on the ‘Customer-First’ approach, introduces a new range of monochrome-laser printers and Multi-Function Centres specially designed to provide a winning combination of exceptional reliability with high quality print-outs at irrestible value.

The four new models, HL-1110, DCP-1510, MFC-1810, and MFC-1815, are ideal for Small Office Home Office (SoHo) and Small-Medium businesses that need quality print-outs even for lower print volumes. Users will benefit from hassle-free printing technology that prevents paper jams. Consumables such as toners for this series have also been priced to be more afforadable.

(From L-R) Mr. Tim Fujimoto, Marketing Director, Brother International Singapore, Mr. Takeo Shimazu, Regional Managing Director, Brother International Singapore, Mr. Takafumi Kamenouchi, Managing Executive Officer, Brother Industries, Ltd., Mr. Isao Noji, General Manager, Sales & Marketing Department, Brother Industries, Ltd., Mr. Itsuo Segawa, Country Head of International, Brother International Malaysia launch new Monochrome Laser Series.

“Based on market feedback, we understand that today’s consumers want products that are reliable and hassle-free. The new range has something for everyone – from compact versions for the home office to multi-function centres for small business needs. With Brother’s expertise and experience in this area, our monochrome-laser printers and Multi-Function Centres give unparalleled performance and peace of mind to our users, at a price that will not break the bank,” said Brother International  Malaysia Sdn Bhd, Country Head International, Malaysia, Mr. Itsuo Segawa.

Reliability Meets Affordability in a Perfect Package
Many SoHo users and small-medium sized businesses struggle to decide IT purchasing that meets all of their needs in balancing performance, quality, design and affordability for better Total Cost of Ownership. Brother International’s offering are designed to meet the budgets of these users while providing an increased focus on productivity and manageability.

The compact HL-1110 monochrome laser printer is a dream come true for users who want it all – reliability, affordability and design. Built for durability and robustness, this series  is designed in Japan to keep on performing, allowing consumers and small businesses to indulge in a smooth printing experience every time.

With enhanced design features such as a longer side guide to reduce paper skew, a short paper pass of 220mm, an anti-curl system, the probability of paper jams will be reduced to offer a hassle-free printing experience. An enhanced two-roller system picks up and separates paper more efficiently.  

As the models are designed with separate toners and drums, consumers can save cost and reduce wastage by only replacing the toner while continuing to ultilise the drum. Consumers can be assured of high quality printouts and peace of mind everytime with affordably-priced genuine consumables designed in Japan.

Key features available in this range include:
• Hassle-free Printing Technology that prevents paper jam
• Fast print speed at 20/21ppm (A4/letter)
• Standard 150-sheet paper tray
• Shipped with 1,000 pages* standard yield toner
• Low priced replacement toner
• Strong eco-credentials - ENERGY STAR certified

Pricing, Availability, Warranty and Support*

Model	Price	Warranty
HL-1110	RM 278	1 Year Carry-In
DCP-1510	RM 478	1 Year Carry-In
MFC-1810	RM 738	1 Year Carry-In
MFC-1815	RM 788	1 Year Carry-In

*Approximate page yield is declared in accordance with ISO/IEC 24711.