MALAYSIA LEGACY BROUGHT TO LIFE BY NIKON MALAYSIA AT MID VALLEY MEGAMALL PHOTO EXHIBITION

27 August 2013, Kuala Lumpur - Nikon Malaysia has officially announced its support towards the photo exhibition organized by Mid Valley Megamall, which runs from 23 August to 22 September 2013. The exhibition, aptly titled “Our Legacy” in conjunction with the Merdeka Day and Malaysia Day celebrations honours the diversity that can be found in this beautiful country Malaysians proudly call “home” – be they in the forms of people, cultures, celebrations, lifestyles and places of worship, among many others.

Of the 56 photographs on display at the exhibition depicting life in Malaysia since its independence, 16 are provided by Nikon. The 16 photographs were taken by 10 photographers and photojournalists in the country including renowned Dr. Teh Ban Hup, Dome Nikong, Jason Matthew Tye, winner for Best Picture in North Borneo Photo Contest 2011/12 by Hii Yii Kuong and Nikon Club Members Aswad Yahya, Mohd Fakhrul Anwar bin Shaipuddin.

“We are truly proud to be the exclusive photography brand to be associated with this photo exhibition in Mid Valley Megamall,” said David Ng, General Manager of Consumer Products Marketing. “Our decision to support the event was not a difficult one, as we truly believe that pictures have their place in bringing society together in so many ways. We at Nikon continuously strive to create cameras that catch the heart of every image, to preserve moments in time as we progress as a community, so as to not lose sight of our rich heritage.”

Aptly enough, the poignant images provided by Nikon for the exhibition depict various facets of Malaysian life, seen through the eyes of the “ordinary man”. These include a heart-warming image of a child enjoying the cool seawater on a warm day, while on a makeshift raft, in her fishing village; a rarely seen image of a chinese opera singer putting on her makeup before a performance and a hindu devotee bearing the ‘kavadi’ during the annual Thaipusam festival.

Through these photos, Malaysians are able to get closer and reminisce the rich legacy that our ancestors have left behind, that truly make Malaysians who they are.

“At Nikon, as in any other business, we truly believe that we create a mark in the communities in which we operate, and it is our corporate responsibility to make this mark a positive one. Our participation in photography events such as this demonstrates our commitment towards improving technology in photography but also enrich the communities and lives in the process. Furthermore, it is a great way to enhance the shoppers’ experience in Mid Valley. We truly thank the management of Mid Valley to have Nikon as part of this exhibition,” David Ng added.

Being in the frontline of cutting-edge technology in the science of photography, Nikon Malaysia carries a passion to develop the art of photography as well. This includes enriching the lives of the community, through support of exhibitions, such as this one in Mid Valley. However, the organization also has ingrained into its operations a strong passion to develop budding photographers in addition to instilling the love for photography in Malaysians.

Towards this effort, Nikon Malaysia organizes various initiatives of its own such as its annual photography competition, and the Nikon Club, which organizes excursions and workshops for members, during which they can pick up photography skills while enjoying the beauty of life around them. One recent activity of the Nikon Club was organizing a visit to a Ramadhan Bazaar during the recent fasting month.

“As we progress as a nation, it is our hope to continue to grow together with Malaysia, playing a significant part in the lives of its people, in hopes of a brighter tomorrow,” concluded Ng.

Visitors to Mid Valley Megamall can catch the photo exhibition from the North to South stretch of the mall’s Ground Floor to the 3rd Floor (North) and 3rd Floor Mezzanine.