Alienware Aurora Reinvigorates Desktop Gaming with Extreme Performance

• Alienware Aurora gaming desktop is engineered for extreme performance with the new IvyBridge-E family of Intel Core i7 4 and 6 core processors 
• Next generation NVIDIA and AMD graphics deliver an intense gaming experience with realism never before seen on Alienware
• The optional ALX chassis features an intelligent thermal management system with Active Venting technology for smoother performance in demanding gaming sessions

KUALA LUMPUR, Malaysia, Sept. 23, 2013 – Alienware, the pioneer in high-performance gaming systems, announced that its flagship gaming desktop, the Alienware Aurora, has been reinvigorated with the latest performance processors and graphics to provide gamers with the ultimate gaming experience. Consistent with the Alienware heritage of always pushing the boundaries with technology and performance, the new Aurora desktop will inspire hardcore gamers around the world to push their own limits and achieve higher scores with its compelling features, innovative and bold design, and extreme performance.

The Aurora is now available with the latest Intel Core i7 processors including an Extreme Edition option, processors with as many as 6 cores and 15MB of cache, and overclock speeds up to 4.3GHz  with Turbo Boost technology. These new options are part of Intel’s new IvyBridge-E 4000-series family of processors announced at the Intel Developer Forum 2013 in San Francisco.

Additionally, Aurora is now available with the latest NVIDIA GeForce 700-series graphics and AMD 8900-series graphics options. These latest components provide support for immersive experiences, whether multi-display, 3D or higher resolutions beyond 1080p gaming. Gamers are covered when it comes to future upgrades with support for quad-channel DDR3 memory; players can also increase speed and capacity by adding additional hard drives or solid state drives within the 4 internal drive bays.

“Alienware has always pushed the limits with the capabilities of its platforms, and the award-winning Aurora is no different,” said Chue Chee Wei, managing director, Consumer and Commercial Business, Dell Malaysia and Singapore. “Hardcore gamers around the world will be able to play the latest games at the highest settings, on a system engineered to deliver the ultimate gaming experience for years to come.”    

The innovative ALX chassis (available as an option) is ready to take on the thermal and acoustic challenges of the latest performance components. It features an intelligent thermal management system that monitors key locations within the chassis to ensure heat is being dissipated optimally. The active vents at the top of the chassis open, as if the system is coming to life, to provide additional heat dissipation when required. The ALX chassis’ premium CPU liquid cooling enables overclocking and lower operating temperatures, while meticulous details like internal theater lighting and tool-less, cable-free hard drive caddies support easy upgrades.

The updated Alienware Command Center software provides intuitive, user-friendly access to Alienware-exclusive applications and controls in one centralized hub.  Command Center includes the exclusive AlienFX lighting control system which allows users to create their own custom lighting themes and special effects. With the ALX chassis, gamers will have up to 20 colors to choose from across 8 different lighting zones, totaling to over 25 billion possible lighting combinations.

Alienware has worked closely with game developers to incorporate AlienFX in over 60 game titles. Whether healing, taking damage, or completing missions, AlienFX lights are an extension of the game play. Alienware Command Center also features AlienAdrenaline, a custom game and application launcher, a system performance optimizer and a performance monitoring tool, as well as AlienFusion advanced power management and Thermal and Active Venting controls.

Availability and Pricing
The Alienware Aurora with the latest Intel Core i7 processor is available today on Dell.com.my – entry configuration now offers double the amount of storage (from 1 to 2 terabytes) over the previous generation, in addition to the unlocked and overclocked Intel Core i7-4820K Ivy Bridge-E processor, and an NVIDIA GeForce GTX760 1.5GB DDR5 graphics card, starting at RM 5,799.