Businesses Choose Dell as Number One Enterprise Flash Storage Provider

• Dell selected as top overall vendor of choice for organizations using or planning to deploy flash/SSD technologies1
• Dell changes the economics of flash by shipping its new all-flash storage solution costing less than a comparable 15K disk drive solution2 

KUALA LUMPUR, Malaysia, Oct. 16, 2013 — Dell today announced it once again is redefining the economics of the data center and has been selected as the top choice among IT leaders for enterprise flash deployments.1 Dell now offers customers better cost for storage performance as it begins to ship the new Dell Flash-optimized Solutions and dense storage enclosure. Dell’s breakthrough approach is designed to unlock customers’ greater business potential that has been limited due to the cost of high-performance flash and supporting storage environments.

Besting other storage vendors by six or more percentage points, Dell is the top choice among IT leaders who have selected it as the leading vendor for deploying flash/SSDs. The results, according to an ITIC/Storage Strategies NOW survey of more than 550 global IT leaders, also show that 32 percent of respondents currently use or have definitive plans to deploy flash/SSD technologies.1

“The adoption of performance-intensive applications for big data analytics and process transactions provides organizations the opportunity to operate faster, make better informed decisions and improve customer service, but meeting the performance demands can be costly,” said Sumir Bhatia, enterprise solutions director for South Asia, Dell. “Dell is the only major vendor that has found a way to offer all-flash solutions at the economics of disk. Dell’s practical approach integrates flash into a fully-functional storage array and uses enterprise storage features, like tiering, replication and management, to support high-performance data demands while also offering a new level of cost-efficient density. We see this as a game-changing approach for customers and the industry.”

Dell Changes the Economics of Enterprise Flash Storage

Dell Compellent Flash-optimized Solutions offer the industry’s first product in its class with intelligent data tiering across multiple types of flash technologies or in combination with traditional drives.3 Dell’s groundbreaking approach allows customers to place all hot data for IOPS-hungry applications — such as Oracle, SQL, SAP, VDI, big data and private cloud deployments — on flash in order to process more transactions faster while lowering the overall costs to be comparable with traditional disk storage.

The Dell Compellent all-flash solution costs less than a comparable 15K disk drive solution,2  benefiting from enhanced automated tiering capabilities with built-in, highly granular intelligence that automatically tiers data and optimizes performance.

With this advanced feature of Dell Compellent Storage Center 6.4, available at no additional cost for customers with active contracts, the Dell Flash-optimized Solutions first writes data to high-performance, high-reliability flash (SLC) drives. As data ages, it is automatically moved to a second tier of lower-cost, higher-capacity flash (MLC) drives, and finally to low-cost, capacity-based hard disks. This tiered approach, combining different levels of flash with traditional disk-based storage, offers cost reductions up to 80 percent compared to all-flash arrays that don’t similarly optimize for cost or performance.4

The Dell Compellent Flash-optimized Solutions supports high performance and data-intensive workloads with full enterprise-class features, and when tiering among dual flash drive types and spinning disks, organizations can achieve:
• Smaller footprints – Reducing rack space by up to 84 percent
• Improved performance – Reducing latency by up to 90 percent
• Reduced costs – Reducing the solution cost by approximately 56 percent compared to traditional spinning arrays. 5

Dell Addresses High Performance and Low Cost Storage in One Solution

While performance-intensive applications benefit from flash performance, the rapid growth of unstructured data, such as audio, video and image files, has led to a demand for the most cost-effective ways to keep large amounts of data online and accessible. Dell today also is shipping the Dell Compellent SC280 dense enclosure, which offers the best rack unit density of any major storage solution with up to 2.8 times more capacity than competing 2U 3.5” disk drive enclosures.

The Dell Compellent SC280 can be used in one solution that tiers data from high-performance flash drives down to high-capacity, cost-optimized storage within a single Dell Compellent array. With this combination, addressing both ends of the storage spectrum, IT leaders can now cost-efficiently support business goals, deliver better data insights, and devote more resources to developing new innovations and services for priorities such as attracting and retaining customers.

With capacity of up to 336 terabytes of hard drives in a 5U enclosure, the dense enclosure maximizes floor space and creates an all-in-one, fast-write, bulk storage solution for co-location environments or file workflows, such as radiology, life sciences and media archival.

1 Source: Storage Strategies NOW, “Enterprise Use Cases for Solid State Storage/Flash Memory,” August 2013.
2 Based on internal Dell analysis in July 2013 based on Dell Compellent flash-optimized and spinning disk US list pricing
3 Based on internal Dell analysis performed in May 2013, comparing Dell Compellent offerings to EMC VNX Family, HP 3PAR StoreServ, HP EVA, IBM V7000, IBM XIV, Hitachi Data Systems HUS 100 Family, and Oracle Sun ZFS Storage Family.
4 By automatically tiering data across SLC and MLC SSDs, Dell Compellent SC 6.4 Flash-optimized solution can reduce costs up to 80% compared to other Flash-optimized solutions. Competitive US list pricing from Gartner Inc, CP Storage, as of June 2013. Market price calculated assuming a discounting of approximately 50% for all competitive systems and Dell Compellent. 
5 Internal Dell analysis in July 2013 based on Dell Compellent flash-optimized and spinning disk US list pricing, technical specifications of flash-optimized vs. spinning disk arrays and an internal test performed by Dell in March 2013 with Storage Center v6.3.10 on dual SC8000 controllers running OLTP type workloads using IOmeter with a 100% random, 70/30 read/write mix and 8K sector transfer size achieved this IOPS performance. Assumption is SC 6.4 will have similar results. Actual performance/latency will vary based on configuration, usage and manufacturing variability.
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