Avnet Malaysia Outlines Its SAP® Offerings Strategy

Leading IT distributor expands middleware products portfolio to a wider market of ‘unconventional, non-SAP-based’ enterprise software customers in Malaysia

PETALING JAYA, 10 December 2013 – In furtherance to the recent announcement of its signed distribution agreement with http://www.sap.com/SAP AG (NYSE: SAP), Avnet Technology Solutions, a global IT solutions distribution leader and an operating group of Avnet, Inc. (NYSE: AVT), today outlined its SAP® solutions business strategy for Malaysia.

avnAccording to Chiew Yue Lam, general manager of Avnet Technology Solutions, Malaysia, the new distribution agreement aligns with the company’s local strategy to expand its middleware products portfolio and, more importantly, to capture the immediate business opportunities in the enterprise application landscape that includes the financial services industry (FSI) and mid-range small and medium enterprise (SME) commercial markets in the country.

“Although SAP already has an established set of standard enterprise resource planning solution users in Malaysia, there are still big opportunities for growth,” said Chiew. “Avnet Malaysia’s strategy is to fill this gap by offering SAP analytical and converged infrastructure capabilities as part of our middleware products, especially targeting the underserved market of unconventional and non-SAP-based enterprise software customers via our channel partners.”

He added that Avnet Malaysia is poised to play a significant role in offering SAP products into these whitespaces, a move that is expected to strategically expand SAP’s existing database and technology solutions customer base in the local market. Avnet Malaysia’s portfolio includes SAP analytics, database and enterprise mobility products. The offerings include SAP HANA® (in-memory computing platform), SAP Afaria® (mobile device management solution), SAP BusinessObjects™ (business intelligence solutions), SAP Crystal solutions, SAP Lumira™, and enterprise and mobile software from SAP Sybase®.

With 17 years of presence in Malaysia, Avnet has built strong local IT expertise by working with more than 600 channel partners. In addition, as part of its commitment toward Malaysia’s Information Communication Technology (ICT) development, Avnet built the Avnet Solutions Center in 2008, the first IT testing facility in Malaysia to address the business and market needs for IT solutions testing and proof-of-concept activities.

Fulfilling Local Enterprise Software Deployment Demands

“Local organizations are aggressively looking to adopt more sophisticated enterprise software and applications to optimally harness the Big Data growth fuelled by mobility trends,” Chiew added. “Avnet’s partnership with SAP is strategic for our local channel partners, enabling them to capitalize on the opportunities this presents.”

Avnet will offer a platform that serves as an entry point for non-SAP-based enterprise software customers to start using SAP HANA’s in-memory, analytical capabilities and other related solutions. With it, Avnet’s channel partners can help local organizations improve data processing, retrieve real-time business insights and shorten market response time, thus remaining competitive.  

Leveraging GST Implementation in 2015

Following the recent Budget 2014 announcement, local organizations are gearing up to adopt new enterprise software and upgrade their IT infrastructures to comply with the impending GST, which is expected to be rolled out by 01 April 2015.

“The partnership with SAP is timely for us to embark on the new opportunities that come from this GST policy,” Chiew commented. “Avnet plans to rapidly educate and enable a community of partners on the industry, sales and technical skills that can help local organizations solve business challenges arising from GST implementation.”

Avnet Malaysia is currently involved in several SAP-related IT implementation projects in the Malaysian government sector. The company is looking forward to promoting SAP enterprise middleware and in-memory SAP HANA capabilities in that and other sectors.


安富利 （Avnet）宣布其SAP®馬來西亞市场策略

科技解決方案分銷供应商擴展其系统和应用结合软件欲攻入马来西亚非SAP商业軟件的客戶群

八打靈再也2013年12月10日讯 – 于近期與SAP AG（NYSE：SAP）簽署分銷協議後，安富利科技解決方案公司 （Avnet Technology Solutions），国际科技解決方案分銷供应商，今天宣布其SAP®系统和方案的馬來西亞市场策略。

马来西亚安富利科技解决方案全国总经理赵汝霖表示， “此分銷協議與公司的本地策略相对，以擴大我们在国内的系统和应用结合软件的业务，主要針對金融服務行業 （Finanacial Services）和本地中型企業（SME）商業市場。

“儘管SAP在馬來西亞已經有了其相当大规模的企業資源規劃解決方案客户群，但仍有商业增長的空间，” 赵汝霖解释。“安富利的戰略是通過我們现有的渠道合作夥伴， 为本地非傳統和非基於SAP的企業軟件客戶提供SAP分析和科技系统基礎設施结合功能。我们的目標为填補這一块市场空白。”

他補充說，此舉預計將策略性地擴大SAP在本地市場現有的數據庫和科技解決方案客戶群。

已在馬來西亞市场成立17年，安富利與多达六百位家渠道合作夥伴合作并共同建立了強大的本地科技專業知識。

目前，安富利也已正式參與了一些与SAP相關的馬來西亞政府部門科技實施计划項目。公司期待将SAP企業系统和应用结合软件和SAP HANA分析功能推動到其他商业领域。

憑藉2015年商品及服務稅實施

繼最近的2014年大马預算案公佈後，许多的本地商业机构已正在加緊採取新的企業軟件和科技系统升級，以符合預計將由2015年4月1日陸續推出的消費稅实施。

赵汝霖最后表示，“與SAP的合作夥伴關係正为及時助我們接受这来自消費稅政策实施的新商機。安富利計劃迅速地培训我们的合作夥伴，好让他们能学到新的銷售和科技技能，并幫助本地企業解決任何消費稅實施過程中可能出現的業務挑戰。”