U MOBILE SURPRISES WITH NEW OFFERINGS IN THE NEW YEAR

• New Marketing Approaches Offers Customers Greater Value, Savings and Rewards for an Enhanced Mobile Experience 
• U Mobile Unveils New Postpaid and Prepaid Plans, Amplifying Free Mobile Internet and Free Calls Offerings

Kuala Lumpur, 16 January 2014 – The New Year brings greater offerings and surprises to U Mobile subscribers and consumers as Malaysia’s most dynamic and innovative telco unveiled the company’s marketing approaches and directions for 2014. Continuing the telco’s long-standing commitment to be a customer-centric mobile service provider; U Mobile introduced its brand new prepaid and postpaid plans, along with special promotions for its U Card loyalty programme.

Guests were treated with a series of fun and engaging activities prior to the unveil of U Mobile’s refreshed prepaid and postpaid offerings, which promises #thebestfree and #thebestunlimited experience through high speed mobile internet, free calls,  free internet and a string of value-added services – all within an affordable package. It is also rewarding to be a U Mobile subscriber, as the U Card loyalty programmes enable customers to enjoy rewards, discounts and benefits from U Mobile and more than 71 lifestyle merchants.

“We will continue to surprise our customers and introduce more innovative products and services that meet their mobile needs, enabling them to stay connected with friends and family. Our new prepaid and postpaid offerings, along with the new enhancements within the U Card programme, are also timely, as customers can be relieved from hefty mobile expenses in the midst of rising cost of living,” said Jasmine Lee, U Mobile’s Director of Marketing.

“Customers can expect more exciting product offerings in the near future from U Mobile, as we strive to design and provide products and services that cater to the changing mobile lifestyles and trends in connectivity, so that they can be at the forefront of mobile technology,” she added

With the aim to grow its postpaid business and market share, U Mobile introduces the company’s new postpaid plan designed for youth, first jobbers and existing prepaid users who wish to switch to a postpaid plan. The new unlimited postpaid plans - Unlimited 50 and Unlimited 80 – offer customers #thebestunlimited mobile experience through unlimited free calls to any U Mobile user any time of the day without time bands, along with unlimited high speed mobile internet. Subscribers can enjoy LTE internet speed in selected areas within Klang Valley and Johor Bahru, and high speed 3G mobile internet nationwide. Upon exceeding their data limit, U Mobile customers can still surf the Internet without additional charges, subject to fair usage policy

Being the market’s lowest entry plan, U Mobile’s brand new postpaid offering also comes with the telco’s Internet and Calls Sharing services. U Mobile is the first telco in the local market to offer such services where customers can share their calls and internet with up to three mobile devices. Each SIM comes with an individual mobile number and can be used as a 2nd line (on the 2nd device) or acts as a Family line. Subscribers who travel to China, Hong Kong, Taiwan, Singapore, Thailand, Philippines, Indonesia and Vietnam can also enjoy the telco’s attractive unlimited Internet roaming service, where they can enjoy internet roaming services from maximum of RM30 per day.

U Mobile customers can also look forward to #thebestfree mobile experience with the refreshed prepaid plan by the telco, where they will enjoy free calls and free mobile internet after every top-up. Customers can surf the Internet with speeds up to 4Mbps without throttling of the speed upon exceeding their data limit, and enjoy free calls to ALL U Mobile users, providing additional avenue to be in touch with their contacts without incurring pricey mobile expenses. The new prepaid plan by U Mobile also offers TWICE the validity period in the market, offering ample time for users to enjoy #thebestfree offerings from U Mobile prepaid.

In addition, U Mobile also enhanced its existing Unlimited Mobile Internet (UMI) Plan for UMI 28 and UMI 38 variants, where customers are given 1GB of data plus free calls and free SMS. With an additional data quota assured, users will no longer have to worry about exceeding their data limit while being on the go, and thoroughly enjoy the best unlimited mobile internet plan in town.

In light of the upcoming festivity and celebration, U Mobile is also throwing in special deals in conjunction with Chinese New Year and Valentine’s Day for its U Card holders. The telco has launched the ‘8 for 28’ Spring Festival promo, where U Card members can enjoy free mobile devices, vouchers, U Card points and many other freebies with the 8 participating merchants. The promo will last for 28 days starting 18 Jan.  Customers can visit u.com.my/ucard for more information.

U Mobile subscribers can also celebrate their love affair with U Card by participating in a mobile application game and stand a chance to win a pair of Samsung Galaxy Note 3, romantic dinner treats and luxurious hotel stays under the ‘‘U’ Are my Valentine’ initiative. These exciting programmes are designed to reward U Mobile customers for their loyalty and support in the brand.