LOCUS-T Joins Forces with Baidu

Partnership offers Malaysian businesses new online marketing platform to potentially reach over 618 million internet user population in China

PETALING JAYA, 8th May, 2014 – LOCUS-T, a leading Malaysian internet marketing company, has teamed up with Baidu, China’s largest search engine, to offer Malaysian entrepreneurs and businesses an all-new digital platform to reach out to China’s businesses and consumers.

The partnership, officiated at the signing of the Memorandum of Understanding (MoU) at The Royale Chulan Damansara today, will enable Malaysians to access the largest Chinese-language network in the world through internet advertising and promotional activities.

LOCUS-T, with 14 years of experience in providing Internet Marketing Strategies and Website Development in Malaysia and Singapore, is now the first authorised agency in Malaysia to be accorded the Strategic Partnership status by Baidu, the biggest Chinese-language search engine in the world.

LOCUS-T, who has obtained the accreditations of Google Partner and Yahoo! Search Marketing (SEA) Authorised Reseller, will join forces with Baidu to connect Malaysian businesses to Baidu’s extensive internet marketing services.

Baidu’s pay-per-click (PPC) internet marketing service utilises its 81% share of the search engine market in China and a network of 600,000 affiliate websites, to create a platform linking the needs of hundreds of millions of internet users and businesses.

Baidu hopes to expand and solidify its market in Malaysia by leveraging on LOCUS-T’s technical expertise and business development experience in internet marketing. The aim is to help local businesses and entrepreneurs enhance their internet presence, and to ensure that their business reach their target market in the most cost effective manner.

“Baidu has confidence in LOCUS-T’s capabilities in marketing its services in Malaysia as they have 14 years of experience when it comes to internet marketing. They run their business in a systematic manner with quick response time as their services is ISO 9001/2008 certified. Malaysian businesses can now subscribe to Baidu Search Engine Marketing (SEM) tools with better service level from LOCUS-T. ” said Mr. Bob Bao, Baidu’s Regional Director of South East Asia.

LOCUS-T will manage a series of internet professional services provided by Baidu. They include: Baidu Search Marketing, Baidu Content Network, Baidu Brand Zone & Baidu Travel Portal.

Both LOCUS-T and Baidu are united in their pursuits to reach out to business owners and users who are interested to elevate their profiles in China, especially those from the travel, education, real estate, food and beverages, and e-commerce industries.

Bao added that the new venture will allow Malaysian businesses of all sizes to tap into the largest market in the world, which was previously unexplored by many here.

Baidu will also assist LOCUS-T in providing data and information analysis, experience and expertise in different industries, as well as technical and marketing consultancy.

Baidu was founded in 2000 by Chinese internet entrepreneur, Robin Li.  In October 2012, the third-quarter operating profit reached RMB22.306 billion (approximately RM 11.65 billion). The search engine caters to all types of daily searches and has a user population of over 618 million as of 2013.

This had made Baidu an ideal internet marketing solution for businesses and brands to enhance awareness and sales, effectively creating enduring positive brand image and maximizing return-on-investments (ROI).

“Businesses and individuals from Malaysia will be able to reach out to 95% of internet users in China through Baidu. We hope this will be one of the channel to increase bi-lateral trade and businesses between Malaysia and China. LOCUS-T is here to help Malaysian businesses to tap on Baidu’s platform and to enjoy better services. ,” said Mr. Joseph Ting, Founder & Head of Sales from LOCUS-T.

LOCUS-T is expected to yield minimum revenue of US$1 million to US$2 million (RM3.27 million to RM6.55 million) per annum and is targeting between 200 to 300 companies to register this year.

Services offered by the partnership are available starting from US$2,000 package (approximately RM6,500) onwards. It takes only up to five working days for the search engine to process a new request.

马来西亚Locus-T 与 中国百度签署协议以协助大马企业链接中国数字消费群

签署备忘录以提供与中国链接超过6.18亿的网络销售平台

八打灵再也，2014年5月8日 – LOCUS-T，马来西亚优越的网络营销公司与中国最大的搜索引擎百度联手提供一个全新的网络平台，以便让马来西亚各行各业的企业家们连接与贴近中国的国内企业和消费者。

此项合作协议将于今日在The Royale Chulan Damansara进行签署备忘录（MoU）仪式。这将带领马来西亚大众进入全球最大的中文网络市场。

具备14年网络营销策略和网站设计经验的LOCUS-T，是目前全马第一家被全球最大的中文搜索引擎公司百度，授予策略伙伴身份的本地公司。

拥有Google Partner 认证和Yahoo! 授权搜索营销商双重身份的LOCUS-T，将与百度联手给于马来西亚企业提供一系列百度广泛的网络营销服务。

百度的点击付费广告（PPC）网络营销服务已在中国拥有81%的搜索引擎市场份额，以及在60万家联盟网站上打造了数以亿计的企业与网络用户平台。

百度期待在LOCUS-T的卓越网络商务营销技术上加以扩展与巩固百度在马来西亚用户群的市场。这项合作的目标在于协助本地大马企业和商家提升在网络上的形象与知名度，以确保商家们能以最具成本效益的方式获得相应的客户群。

百度东南亚区域总监，包建磊先生表示，“LOCUS-T拥有14年网络营销经验。因此，百度对LOCUS-T在马来西亚提供本公司的服务能力有十足信心。他们的迅速反应与业务操作引领其公司获得ISO 9001/2008的认证。马来西亚的企业现在可以通过LOCUS-T，获得百度搜索引擎营销（Search Engine Marketing）工具所提供的优越服务。”

LOCUS-T将管理百度所提供的一系列网络专业服务，其中包括百度搜索推广，网盟推广，百度旅游和百度品牌专区。

LOCUS-T和百度双方一致的目标，就是为马来西亚商户群提供与打造在中国提升形象与知名度的优质平台。其公司将为各行业如旅游、教育、地产、饮食和电子商务等等量身打造最佳商务企划。

包先生补充说，这项服务虽然在本地鲜有企业跨足，但经由与LOCUS-T的合作关系，将让马来西亚各种规模的行业进军全球最大中文市场。

百度也将对各个行业提供专业的数据和资料分析。同时也会在技术和营销咨询上全面协助LOCUS-T，以达到最佳业绩效果。

百度是由中国网络企业家李彦宏于2000年创办。百度在2012年5月的第三季营业刷下高达223.06亿人民币（大约116.5亿令吉）的利润。百度每日提供各式各类的搜索服务，并在2013年拥有高达6.18亿名用户群。

这傲人的成绩促使百度成为一家理想的网络营销商。百度有效地为企业和品牌创造持久的正面品牌形象，并以最大限度提高投资回报率（ROI）。

LOCUS-T的创办人和销售总监，陈仕忠先生表示，“马来西亚的企业和个人用户将可通过百度接触到中国国内95%的网络用户群。我们希望这将成为提升马来西亚和中国之间两国贸易的其中一个有力途径。LOCUS-T将为马来西亚企业家提供中国百度的优质服务。”

LOCUS-T预测，这项与百度的策略性合作关系将给予公司100万至200万美元（大约327万至655万令吉）的惊人收入，同时也期待200至300家公司在2014年内签购此服务。

这项合作协议所提供的服务配套将可从2000美元（约6500令吉）起签购。对于最新百度搜索引擎用户，其公司只需五天工作日进行应有程序，便可达到最佳效果。