MALAYSIAN MUMS PREFER THEIR MOTHER’S DAY GIFTS TO BE A TOTAL SURPRISE

64% of Malaysian Mums prefer their gifts to be a total surprise

KUALA LUMPUR, 7 May 2014 – A Mother’s Day Shopping Survey conducted by Groupon across eight (8) markets in the Asia Pacific region has revealed that the majority of Malaysian Mums would prefer their Mother’s day gift to be a total surprise.

Malaysia was also among the top three countries in APAC where the majority of mums would like their gifts to be a total surprise. In addition, the study also discovered that 26% of Malaysian mums would most like to receive a gift that they have never tried before, higher than Hong Kong (20%), Australia (16%), Singapore (16%), New Zealand (15%), Taiwan (12%) and Japan (7%).

Among other findings, Malaysia also emerged to be a country with the most desirable gift buyers and recipients for Mother’s Day. If money was no object, 64% Malaysian gift buyers think their mothers would most like to receive an overseas Holiday, followed by a dinner in a fancy restaurant (28%) and Diamond Jewellery (26%).  At the same time, Malaysian mothers validated this by placing an overseas holiday (72%), Diamond Jewellery (30%) and dinner in a fancy restaurant (26%) as the top three things they would like to receive on Mother’s day.

Strong rise in spending around Mother’s Day
“With growing demand for unique gifting options and limited budget, the number of online shoppers looking for smart deals for Mother’s Day is set to increase significantly,” said Rafiq Razali, Country Head of Groupon Malaysia, “Groupon offers buyers the combination of convenience and variety. Additionally, it offers best deals on endless options to meet their budget and make a purchase in seconds from the comfort of their home or office.”

Malaysians are expected to spend an average of MYR267 on Mother’s day gifts this year, with more 68% of them planning to spend more than MYR151. The study also indicated that 69% of Malaysians intend to get a Mother’s day gift this year.

Still, finding a special gift for Mother’s day is not always easy. About half of Malaysians (49%) said choosing the right gift for their mums is the most stressful element of giving a Mother’s Day gift, followed by the budget and the worry of picking up a gift they might not like.

Getting the perfect gift from Groupon
As an extra step to help Malaysians find incredible bargains and shop with added convenience, Groupon is offering four collections of gifts catered specially for Mother’s Day:
1. Queen of the Castle – ideal collection of gifts like appliances, kitchenware and cooking classes.
2. Night Out –best deals on dining, beauty products, jewellery, bags and karaoke.
3. Rest & Relax –best deals to help your mother relax. Best deals on tours, hotels, spa, massage and mani pedi here.
4. Congrats, Mom-to-be – a special collection for expecting Mothers; best deal on baby items, toys and even post natal massages.

For further information regarding Groupon Mother’s day campaign, visit www.groupon.my