A CUT ABOVE AND RESTYLE LAUNCHES PARTNERSHIP WITH BCARD

KUALA LUMPUR, 12 November 2013 – Malaysia’s premier group of salon, A Cut Above, and its wing Restyle, today announced a partnership with BCARD to provide exclusive rewards to their customers and more than 850,000 BCARD members. Launched by founder and director of A Cut Above Group of Salons and Academy, Datin Winnie Loo, together with the director of BLoyalty Sdn Bhd, Mr. Gary Yeoh, the hair salon group is the first and only salon in the country to partner with BCARD for this loyalty programme.

“We have been thinking of methods to reward our customers. When we discovered BCARD’s loyalty programme, we knew that we could maximise the rewards for our customers. In addition, this programme does not only apply to our customers, but existing BCARD holders can also enjoy and collect points at all A Cut Above and Restyle outlets,” said Datin Winnie Loo.

(L-R) Gary Yeoh, Director of BLoyalty Sdn Bhd and Datin Winnie Loo, founder and director of A Cut Above Group of Salons exchanging the agreement to provide loyalty programme for A Cut Above and Restyle customers.

Customers will receive an exclusively designed “A Card Above” with a minimum spend of RM500 and RM300, at any A Cut Above or Restyle outlets respectively.  The card is also available for purchase at RM50 and RM30 at all A Cut Above and Restyle outlets. Complimentary token worth RM10 will be pre-loaded upon every sign up of the card. Customers that own this exclusive card are also eligible for exclusive members-only promotions and a 20 per cent discount on scalp or hair treatment during their birthday month. BPoints can be accumulated or redeemed with every hairstyling session or purchase of any hair care products.

“Known as the ‘Card that Keeps On Giving’, we are constantly seeking for fun and interesting partners to ensure that we constantly provides the best experience and services to our members,” said Gary.

BCARD, Malaysia’s No. 1 multi-partner loyalty programme, allows customers to collect and redeem BPoints at all A Cut Above, Restyle and any BCARD participating outlets. Customers can knock-off their bills through full or partial redemption of BPoints upon payment. Voucher redemptions from various merchants are also available on BCARD’s website.

A Cut Above was founded in 1979 by husband and wife, Dato’ Richard Teo and Datin Winnie Loo, and has steadily grown into a renowned salon brand in Malaysia with three spin-off brands namely Restyle, the X-Cut and the A Cut Above Academy. The award winning brand has established five premium outlets with an aim to educate Malaysians on total hair care, hairstyling and image grooming, and at the same time to provide professional services for their customers.

BCARD LAUNCHES FIRST LOYALTY MOBILE APP

“Loyalty is more convenient with BRewarded on the Go, campaign features 600 prizes to be won.”

Kuala Lumpur, Dec 4 ~ BLoyalty Sdn Bhd, the operator of BCARD loyalty program today achieved another milestone with the launch of the country’s first loyalty programme mobile app, “BRewarded on the Go”.  The mobile app is bringing more convenience and flexibility to suit today’s lifestyles as it revolutionizes how loyalty programmes connect with its subscribers, bringing brands even closer to consumers in real time.

In conjunction with the launch of “BRewarded on the Go,” BLoyalty also launched a “BRewarded Contest,” which encourages users to download and share the brand new mobile app with their social networks. Contest participants can win up to RM 40,000 in prizes, including exclusive holiday trips, Samsung Galaxy Note II smartphones, BPoints as weekly prizes and food & beverage vouchers as daily prizes when they download the app from December 4, 2012 to January 29, 2013.

Gary Yeoh, Director of BLoyalty Sdn Bhd with Miss Universe Malaysia 2013 finalists at the launch.

Currently, BCARD is the country’s number one multi-partner loyalty programme in terms of participating partners and is the only loyalty card that rewards its cardholders twice, at the point of purchase and at the point of redemption.

The “BRewarded On-The-Go” mobile app is available on the iOS and Android platforms allowing members to be constantly updated on the latest promotions, share these promotions with their friends, locate the nearest merchants, check their account balance and recent transactions and redeem their rewards on the go.

The latest merchant rewards and offerings are updated in real-time through the “BRewarded On-The-Go” mobile app allowing users to receive instantaneous alerts from their favourite brands. The app also features the redemption highlights from the various partner brands across multiple sectors.

“The compelling proposition with the “BRewarded On-The-Go” mobile app for users is to provide convenience and freedom for their lifestyle needs. It is truly exciting for our BCARD members, a large majority of which have embraced the digital lifestyle wholeheartedly, and navigate their daily experiences through the usage of their smartphones,” said Gary Yeoh, Director, BLoyalty Sdn Bhd.

“For our 60 merchant partners, who are already using the BCARD advantage to reach, reward and understand new and existing customers better, the BRewarded on the Go Mobile App means that they can now cultivate an even more personal and engaging relationship with their fans in real time,” he added.

The BCARD ‘BRewarded on the Go’ Campaign was launched by Gary Yeoh, Director of BLoyalty Sdn Bhd with the presence of the Miss Universe Malaysia finalists 2013. The launch presented a live walkthrough in the handling of the mobile app, as well as information on how to participate in the “BRewarded on the Go,” contest.

For more information on the “BRewarded on the Go” contest, please log on to www.bcard.com.my