FURBY IS BACK WITH A BOOM!

PETALING JAYA, 7 October 2013 – Hasbro Toy Malaysia (Hasbro) delights fans of all ages with the introduction of the state-of-the-art FURBY BOOM – this little pet with a “mind of its own” that will once again revolutionize digitally-integrated play featuring all the magic and personality of its predecessor plus twice the content.

“We are happy to introduce FURBY BOOM since the come-back of Furby last year. This time around, the new FURBY BOOM aims to take kids on a digital adventure via their mobile devices as they learn to raise, nurture and play games with their very own FURBY BOOM,” said Evelyn Foo, Marketing Manager, Hasbro Toy Malaysia Sdn. Bhd.

The new FURBY BOOM combines physical and digital play for a fun type of entertainment experience including the ability to hatch digital FURBLING friends where Furby owners can earn colourful virtual eggs that in time will hatch and become a FURBLING virtual friend. Both owners and their FURBY BOOM can feed, play and interact with the virtual FURBLING who now speak both English and Furbish.

The free FURBY BOOM app enables owners to personalize, interact with, and nurture their new furry friend. An interactive dashboard feature monitors the well-being of your FURBY BOOM including its happiness, hunger, and cleanliness levels. Each app can monitor wellness levels for multiple pets at one time!

As owners engage with the app, their new FURBY BOOM friend will react. If the dashboard indicates that it’s time for a cleaning, users can access the app’s shower feature and watch as

FURBY BOOM physically reacts to the ‘temperature’ of the water! The new FURBY BOOM also features an enhanced memory function that will allow it to remember other FURBY BOOM friends it encounters.

The personality of each FURBY BOOM is shaped by how you play with it, with the possibility of five brand new personalities to evolve. Owners can ‘get to know’ their new friend(s) through the all-new LCD eye animations that express the ‘emotions’ of the FURBY BOOM.

“We hope by owning the new FURBY BOOM, children today can possess a sense of responsibility and learn the importance of caring. The digital adventure via the app also helps parents to interact and bond with their children better while caring for their new FURBY BOOM,” Foo added.

The new FURBY BOOM entertains Furby owners through its physical and digital activities such as “Furball”, a soccer style game and the journey to collect over 50 eggs within the FURBY BOOM app that will eventually build a FURBY BOOM city, just to name a few.

Commenting further on the newly launch of the FURBY BOOM, Foo said, “The new FURBY BOOM functions on its own and it is fun to play with, even without the app. However, with the available app, we create games where Furby fans and owners can experience real reactions in a character as they embark on a digital adventure together. Everything that you do with the new FURBY BOOM in the real world, affects its virtual world and vice versa. The new FURBY BOOM has a “brain of its own” and will even remember its own name and the names of other FURBY it meets.

Available in six fashion-forward designs, the new FURBY BOOM is available in waves, stripes and zigzag designs.

The new FURBY BOOM is available at most major toy retail outlets nationwide and major departmental stores at RM269.90. It requires four (4) “AA” batteries that are not included. To download the app, please visit the App Store or Google Play.

Create your FURBY BOOM collection today! For more information on Hasbro and its all-new FURBY BOOM, please visit www.furby.com.


全球最潮的Furby Boom来了！

~孵出新一代虚拟玩伴~

八打灵再也，2013年10月7日 – 大马Hasbro Toy （Hasbro）为所有年龄层的Furby粉丝带来天大的喜讯，引进了采用最新科技设计的FURBY BOOM 。凭着拥有自己的“智慧”FURBY BOOM 将为智能玩具带来革命性的突破。新一代的FURBY BOOM 具有上一代Furby的所有性格及魅力。更酷的是，它比上一代的Furby拥有多一倍的互动内容！

Evelyn Foo，大马Hasbro Toy 私人有限公司的市场经理表示：“自去年Furby强势回归，我们现在很高兴地再次为大家带来全新的FURBY BOOM。这一回，FURBY BOOM 将通过互动设备引领小孩进入魔幻虚拟世界。小孩们不但能学习抚养和培育自己的FURBYBOOM，而且还能与它玩游戏。”

FURBY BOOM采用最流行的“虚实互动”玩法。这种玩法能让您体验更多有趣又好玩的功能，其中最令人惊叹的功能是能孵养宝宝！拥有者能够收集FURBY BOOM孵出的彩蛋，然后经过一段时间后，彩蛋就能破壳而出，孵出全新的小生命 - 名叫FURBLING的逗趣小宝宝。拥有者和他们的FURBY BOOM可以与FURBLING宝宝进行各种互动，比如：喂养、玩耍和沟通。超可爱的FURBLING宝宝能以英语及FURBY特有的语言来沟通。如此趣味功能，令人兴奋的FURBY BOOM和FURBLING宝宝，很期待吧!

此外，免费的FURBY BOOM App软件让拥有者可以塑造FURBY BOOM的个性、与它进行更多互动及培育它。这App软件的功能让您能够透过一个互动仪表板显示（dashboard）监督您的FURBY BOOM 的生活质量，包括他们是否高兴、是否饥饿以及他们的清洁程度。更令人惊讶的是，这App软件还可以在同一时间内监督多个FURBY只要与App软件连接，FURBY BOOM就会做出相应反应。如果软件提醒已到洗澡时间，那么拥有者能够通过软件中设有的淋浴功能给它洗澡，并能亲眼目睹它对“水温”做出的反应。全新的FURBY BOOM还具有更强的记忆功能，让它们能记住其它所‘遇见’的朋友。

在个性培养方面，FURBY BOOM的性格似人，与您一样会有喜怒哀乐。拥有者通过与FURBY BOOM玩耍和陪伴，逐步养成FURBY BOOM炯然不同的个性。为了增添拥有者们的乐趣，FURBY BOOM附有另外五种全新的个性，等待拥有者悉心培养。FURBY BOOM拥有超可爱的液晶显示眼睛，有无穷眼神变化组合，时而天真，时而犀利，充分传达它的情绪。拥有者可通过它们的双眸来认识和了解它们。

Foo继说：“我们希望通过FURBY BOOM，现今的小孩能够培养责任感和学习关怀的重要性。通过App软件的虚拟世界，家长能与孩子一起照顾他们的FURBY BOOM，从而帮助加强亲子之间的互动和关系。”

这App软件还设有各种虚拟游戏让拥有者和FURBY BOOM一起玩 。当中包括类似足球的游戏，“Furball”，而且还能在FURBY BOOM App软件中收集超过50个彩蛋，然后建立一个FURBY BOOM城市。

Foo进一步对FURBY BOOM的新推出作出评论：“就算没有使用App软件，FURBYBOOM也能自行运作，一样能给拥有者带来无穷乐趣。然而，拥有者可通过App软件中特别设计的游戏与FURBY BOOM一起踏上虚拟冒险之旅。同一时间，拥有者也能在现实生活中体验它在游戏中所作出的反应。您在现实生活中与FURBY BOOM的所有互动，将会影响它的虚拟世界。相反的，虚拟世界中的所有互动也将影响现实生活里的FURBY BOOM。还有另一个特点就是它拥有自己的“思想”，甚至会记得自己的名字和其它FURBY朋友的名字。”

新一代的FURBY BOOM造型更特出，更潮流。总共有6款时尚前卫的外形，有波浪、条纹、锯齿形等时尚圈大热的设计元素。

FURBY BOOM的市场售价是RM269.90。在全国各大大型玩具零售店及百货公司均有出售。它需要四颗“AA”电池来运作（不包含在包装内）。请浏览App Store或Google Play以下载该App软件。

您还在等什么？今天就赶快收集您的FURBY BOOM！欲了解更多Hasbro及全新的FURBY BOOM 详情，请浏览www.furby.com

Furby, the Amazing Pet with “a Mind of its Own”, is now Back in Malaysia!

The Animatronic Plush Pet with Technology Hits all Major Toy Stores this Month!

Petaling Jaya, 22 October 2012 – The ever-lovable Furby is back! After 14 years, Hasbro is unveiling the latest version of one of its most famous toys, incorporating new technology and its very own iOS app!
“We are very excited about the new Furby making a comeback in Malaysia!” said Albert Tan, Marketing Manager, Hasbro Toy (Malaysia) Sdn Bhd. “In the past, we’ve always received amazing response for Furby from kids and adults alike, and we expect even better engagement this time around. Beyond just child’s play, the brand new Furby is also a fashion collector’s item – coming in a range of six bright colours! We will be launching more colours in the market soon, but Furby lovers should hurry and grab their favourite colours while stocks last!”

The new Furby with “a mind of its own” is more huggable, with more realistic fur that hides touch sensors, a moving body and twitching rubbery ears. Furby can now express more with its pair of backlit LCD eyes with mechanical eyelids that blink. Furby reacts and responds to the sounds picked up by its onboard microphone; and now can differentiate between the rhythm of different songs, the sound of its owner’s voice as well as sounds of another Furby!

The History of Furby
Furby was first introduced by Hasbro in 1998 and was launched in Japan by TOMY in 1999. It became a popular sensation as a huggable pet you can talk to and play with. Within its first year of sale in Japan, it sold 3.3 million units and the beloved electronic plush pet went on to sell an incredible 40 million+ units worldwide over the first three years.

Furby’s Main Features
1. Furby’s personality changes, depending on the actions of its owner!
Furby has four different types of sensors (sound, touch, vibration and orientation) and by talking to, hugging, feeding or tickling it, the way you interact with Furby has an effect on how its personality changes. For example, if you pet it on the head and treat it kindly, it may develop a sweet personality but if you pull, shake or turn Furby upside down, a mischievous demeanor may result!
2. Furby – there’s an App for that!
You can download a free app for iPad®, iPod touch® or iPhone® to enable additional fun features such as a deli and pantry where you can feed Furby with virtual sushi, pizza, juice, hamburgers and sandwiches, customized with your own selected toppings. Depending on the personality, Furby may love or dislike various foods...and is not afraid to say so! Other app features include a Furbish-to-English dictionary and translator. Furby is loads of fun even without the app, but the app allows additional ways to communicate and play with Furby!
3. Furby is super expressive and super lovable!
Furby’s new liquid crystal eyes can display emoticons such as hearts, stars and fire for a super range of expression. The digital eyes with animatronic eyelids, and twitching ears and mouth allow Furby to richly express its many different personalities.
4. Furby’s vocabulary (Furbish and English) expands over time!
Initially Furby speaks only Furbish, but Furby can eventually develop a large vocabulary of English words and phrases. The more you play with Furby, the more English it uses. Besides talking, Furby sings songs, snores when sleeping, and even belches and makes other noises as if it were a living creature! Furthermore, a Furby can also recognize another Furby and talk to each other. Depending on their personalities, their interactions will change accordingly.
5. Furby sings and dances to the beat of music!

Furby recognizes music and will sing and dance when music is played. Of course, the way it sings and dances is highly dependent on the personality at that time as well.

The new Furby retails at all major toy and department stores at RM269.90. Pick up your favourite Furby today and get exclusive free Furby-tastic accessories! For more information about Furby, kindly log on to www.furby.com.

富思维的神奇宠物Furby重临马来西亚!

科技赐予生命的电子毛绒宠物已于本月份在各大型玩具店隆重登场！

八打灵再也10 月22 日 讯 －令人爱不释手的 Furby回来啦！相隔14年，Hasbro公司使用全新的科技和独家的 iOS应用程式，替旗下其中一个最著名的玩具换上新装！

「我们对新的Furby重临马来西亚市场而雀跃万分！」大马Hasbro Toy私人有限公司营销经理陈炜棋强调。「一直以来，Furby的主人们无论年纪大小，都不断给予我们各种新奇的正面回应。因此，我们预计新版的Furby会带来更理想的市场反应。崭新的Furby不仅仅是儿童的“玩具”，也是潮流新宠并备有六款鲜艳颜色供收藏！公司将会在市场上陆续推出更多颜色供选择。不过，Furby的头号拥趸们，还及早行动收集您所喜爱的颜色为妙啦！」

思维丰富的新Furby更可爱，触感更真实。其毛绒绒的的毛发掩盖先进感应器，灵巧的身躯和一对可爱的大耳朵。 同时其明亮的眼眸借用 LCD光源科技和灵活眼皮，使Furby的表情更加丰富生动。身体内建的声音感应器，让它可以感应到更广泛的声源，能分辨主人的声音与及其它 Furby的声音，甚至是随着不同音乐的曲风而起舞！

Furby的历史

Furby于 1998年首度面市，并且于 1999年由 TOMY公司在日本推介。Furby开启一股新潮流，成为逗人喜爱兼可以聊天与玩乐的新宠物。这一大特点让Furby。单单在第一年就成功在日本售出 3百30万个。而首三年的环球销售记录，更突破4千万！

Furby的主要特质：

1) Furby的性格会随着主人的态度而逐渐改变。

Furby拥有有四种感应功能，即听觉、触觉、振动和方向。因此Furby的个性会随着主人的拥抱、喂食、搔逗，还有其它互动的模式而改变。例如，如果您时常轻抚它的头而且用心照顾，它会呈现乖巧讨人喜爱的个性；反之，若您不断拉扯它的尾巴、摇晃或者倒吊它，它就可能会慢慢变成顽皮的小恶魔哦！

2) 新版Furby俱备宠物应用程式

您可以把应用程式下载到iPad®、iPod touch®或者 iPhone®，灵活使用更有趣的宠物照料模式。例如，光顾西饼店或茶水间，用自己选择的配料，让Furby享用虚拟的寿司、比萨、果汁、汉堡和三明治等。因个性而异，您的Furby也可能会特别偏爱或讨厌某种食品，而且还勇于拒绝主人的好意哦！其它应用程式同时也包括了『Furby语』字典和英语翻译功能！Furby在没有应用程式支持下已经为爱好者们带来了许多欢乐，有了应用程式可说是进一步增加了与Furby的互动。）

3) Furby表情超丰富及超级讨人喜爱

Furby的眼睛采用最新的液晶 (LCD)科技，因此可以贴切展现情绪标志如心形、星星和火焰等，具体显化它想表达的情绪。数码眼球、灵活的眼皮，加上俏皮的耳朵和微妙的嘴唇动作，让Furby得以展现自己的性情和感受。

4) Furby的语言生字(Furby语及英语)会随着时间增加

一开始只会讲Furby语（Furbish）的Furby，会慢慢学习一连串的英文生字和短句；您花越多的时间陪伴它玩耍，它就有越多的机会练习英语。除了讲话，Furby还会唱歌、打呼、打嗝甚至制造噪音！此外，它也能辨识其它Furby的声音，相遇后还能闲话家常呢！Furby与同伴之间的互动模式，也基于双方个性而有所差异。

5) Furby能随着音乐和拍子起舞

Furby会辨识音乐，而且还能随着歌曲哼唱又起舞。当然，它们的性格主宰了它们的歌唱与舞蹈表现。

已在全国各大玩具店和百货商场发售的新Furby，售价为 RM269.90。马上就把最心爱的Furby带回家吧！您还可同时享受免费独家应用程式和配件带来的无尽乐趣。

欲知更多详情，敬请浏览 www.furby.com。