Emarsys launches predictive technology in Indonesia to strengthen customer engagement and drive revenue for digital marketers

Launch customer Square Meal see a 43% increase in click through rates by switching to emarsys Predict

Jakarta / Indonesia, 19 March 2014 – Emarsys, a leading global provider of customer engagement solutions, today announced the launch of Emarsys Predict in Jakarta. This self-learning marketing engine intelligently creates unique and individually relevant recommendations based on online behaviour analysis and predictive technology.

Using data from a customers’ most recent online behaviour to develop a constantly-evolving algorithm, Emarsys Predict allows marketers to deliver automated campaigns that can be smarter than ever. This technology allows Emarsys to emulate the kind of sophisticated customer targeting that ecommerce giants such as Amazon and eBay currently undertake.

Emarsys, who have numerous clients in Indonesia, are confident that Predict will revolutionize the Indonesian eCommerce space. With 73 million online users, a further 20 million predicted by 2015, and a rapidly growing online purchasing culture (with expected revenue of US$10 billion by 2015) – according to eMarketer, Predict will help marketers grow their revenue and ROI while strengthening customer loyalty.

Valadoo.com an Indonesian online travel agency, who have been using the Emarsys eMarketing Suite for nearly a year now, states “The growth of our business has been consumer-centric and data driven. We always put good and in-depth business intelligence in our business and markerting strategy,” said COO and co-founder Aris Suryamas. In addition, he said “the eCommerce scene in Indonesia has been booming over the last few years. As Indonesians become more familiar and comfortable with the social, mobile and digital world, the market for a product like Predict will become very apparent.”

LivingSocial, a global social commerce company, who has been using the Emarsys eMarketing Suite for nearly 3 years now, states “the eCommerce scene in Indonesia has been booming over the last few years. As Indonesians become more familiar and comfortable with the social, mobile and digital world, the market for a product like Predict will become very apparent.

The first Emarsys customer to deploy Predict is Square Meal, the UK’s leading guide to finding and booking restaurants, bars, venues and events. Square Meal now uses Emarsys Predict as their recommendation technology which seamlessly links in with the Emarsys Automation Center. Visitors are now 67% more likely to click through to a restaurant from email recommendations, as well as four times more likely to convert, thus growing their brand loyalty. With Emarsys Predict, recommendations are more relevant than ever, which strengthens the customer’s affinity with Square Meal.

“When searching for top-end recommendation tools, we did a lot of research over several months and even ran split tests. Emarsys Predict won hands-down,” said Ed Butcher, Head of Online, Square Meal. “With Predict, the breadth of Square Meal’s database is fully exploited so that their customers discover new places, making them truly ‘one site for all venues’.”

"We see a lot of potential for Predict in Jakarta. From retailers to publishers, Predict will dramatically change how marketers reach and engage with existing and new customers through personalised targeted communications,” said Ohad Hecht, Emarsys Managing Director Asia Pacific. “Predict not only increase marketers’ return on investment but also improves the customers' online experience."

Emarsys has integrated this latest technology into its eMarketing Suite after completing the acquisition of Scarab Research. Scarab Research’s proven track record of empowering marketers to make smart recommendations across websites and email campaigns made it the ideal partner.

Emarsys Predict outperforms rule-based recommendations, price comparisons, manual product selections, and custom deployments. Square Meal has already demonstrated how Emarsys Predict has improved their customer experience and customer retention – for more information please visit www.emarsys.com.

LIVINGSOCIAL 推出手机应用新平台

让会员和商家更方便使用

2012年6月1日吉隆坡讯 – LivingSocial.com.my 今日推介了一个新的平台和一个免费的手机应用。有了LivingSocial 手机应用，LivingSocial的会员们如今可以边走动、边找寻绝佳优惠。

LivingSocial.com.my 如今在LivingSocial的环球科技平台上运作，会员和商家都会从中受益、更加方便使用。

新的LivingSocial 马来西亚具有更好的视觉介面和导航，以及一键完成购物的网上购物系统。会员也可以选择新的无纸作业选项，为环保奉献，即通过手机向商家展示他们所购买的固本。新平台也有地点搜寻功能，让客户更容易找到附近的优惠。

LivingSocial 马来西亚市场总监Irene Foo 指出：“我们的目标在于提供会员更好和更为独一无二的体验。我们对新平台的新功能和马来西亚用户能够享有的LivingSocial 手机应用而感到雀跃万分。”

用户可以通过Facebook Connect——LivingSocial 和面子书之间的连接，来获取最新的优惠，用户将享受更多的方便。

LivingSocial 的参与商家也享有着更多的好处，比如更加容易监控和追踪他们的销售和兑现固本的纪录。商家如今也可以推出多种优惠，好让客户有更多的选择。

Foo补充说： “我们感到自豪，马来西亚是亚洲首个享受此新平台和手机连接的国家。为了要庆祝和感谢我们忠诚的客户支持，我们将推出更多特别的优惠和新体验。”

要体验LivingSocial的最新增强功能和享有最新、最有趣的优惠，请浏览www.livingsocial.com.my 或 www.facebook.com/LivingSocialMY。此手机应用功能有Android 和 IOS 版本，可通过iTunes 和 Android 应用商店免费下载。

LivingSocial 提供多种产品和服务的项目，从食物和饮料、享受生活品味、探险和旅游、汽车服务等，服务地点涵盖巴生谷地区、槟城、柔佛、吉打和森美兰。

TEACHER WINS IPAD3 FROM LIVINGSOCIAL

One Lucky Winner from More Than 11,000 Entries

Kuala Lumpur, 17 May 2012 – LivingSocial.com.my made one lucky Malaysian the envy of friends and family by being one of the first to own the latest iPad! Koay Shu Ching from Sg. Petani Kedah, was picked via lucky draw out of more than 11,000 entries recorded on LivingSocial Malaysia’s Facebook page and website, to take home one of the world’s most sought-after mobile devices.

The 24-year-old school teacher, who just started teaching in a Kuala Lumpur school five months ago revealed, “I’ve joined a lot of Facebook contests but this is the first time I’ve ever won! I was both surprised and delighted and had to pinch myself to make sure I wasn’t dreaming. My family and friends are just green with envy!” LivingSocial Malaysia’s Marketing Director, Ms Irene Foo said, “We know Malaysians love their gadgets, so in addition to LivingSocial’s commitment to provide unique experiences, this is also our way of saying thank you to our Malaysian subscribers for their loyalty and support.”

The contest, held for just two weeks from 23 March to 1 April, recorded more than 11,000 entries. Participants were required to click on the deal banner via LivingSocial’s Facebook page and website. To give everyone an equal chance, each person was entitled to only one entry and the winner was picked at random via a lucky draw.

Currently until 21 May 2012, logon to www.livingsocial.com.my or visit LivingSocial MY on Facebook to stand a chance to win a 2-days-1-night hotel package for two persons at one of the country's premier resorts in Malacca.

LivingSocial offers a wide variety of products and services from food and beverage, to lifestyle enjoyment, adventure and travel, and even car services in the Klang Valley, Penang, Johor, Kedah and Negeri Sembilan. For the latest deals and discounts visit www.livingsocial.com.my

LIVINGSOCIAL OFFERS CHANCE TO OWN THE NEW iPAD

Logon to LivingSocial.com.my from now till 1 April 2012

Kuala Lumpur, 27 March 2012 – LivingSocial.com.my is giving Malaysians a chance to be the envy of friends and family by being the first to own the new iPad! From now until 1 April 2012, logon to LivingSocial.com.my for a chance to take home the world’s most sought-after mobile device.

LivingSocial Malaysia’s Marketing Director, Ms Irene Foo said, “We know Malaysians love their gadgets, but it’s usually a few months wait before they are available on Malaysian shores. In addition to LivingSocial’s commitment to provide unique experiences, the new iPad is also our way of saying thank you to our Malaysian subscribers for their loyalty and support.To give everyone an equal chance, each person will only be entitled to one entry. And the winner will be selected at random via a lucky draw,” added Foo.

The newly launched third generation iPad up for grabs, worth an estimated RM1596.80 (USD499), comes with the most advanced features including – multi-touch screen with HD Retina Display technology, iOS mobile operating system, A5X high-speed processing chip, 5 megapixel iSight camera, HD video recording, 16GB memory, 10-hour battery life, and next generation wireless technology that connects to data networks of up to 4G LTE.

To stand a chance to win the new iPad, logon to www.livingsocial.com.my and click on the deal banner. The lucky winner will be announced via LivingSocial Malaysia’s website and Facebook channels after 13 April 2012.

LivingSocial offers a wide variety of products and services from food and beverage, to lifestyle enjoyment, adventure and travel, and even car services in the Klang Valley, Penang, Johor, Kedah and Negeri Sembilan. For the latest deals and discounts visit www.livingsocial.com.my or www.facebook.com/#!/LivingSocialMY