MEDIA PRIMA DIGITAL & MEDIA PRIMA RADIO NETWORKS INTRODUCES ‘TONTON MUSIC’

KUALA LUMPUR, Monday, 27 January 2014 – Media Prima Digital (MPD), Malaysia’s No. 1 Digital Media Group in collaboration with Media Prima Radio Networks (MPRN) launched ‘Tonton Music’, a new music portal on 26th January 2014 in conjunction with Anugerah Juara Lagu (AJL28) by TV3. This one stop music portal is accessible through www.tontonmusic.com.my.

Media Prima Digital is the digital arm of Media Prima Berhad which operates Tonton (www.tonton.com.my), the multiple award-winning and number one Malaysian video portal with over 3.5 million registered users with over 1.5 million monthly unique visitors, up to8 million monthly video views and over 27.6 million monthly page views.

Media Prima Radio Networks, also a subsidiary of Media Prima Berhad operates 3 radio stations, targeting youth below 35 years of age with Hot FM, Fly FM and one FM. Together they have over 4.4 million followers across multiple social media platforms and it is a huge achievement for a radio network of competitive nature. Listeners will be able to gain access to all information and on ground activities of these 3 radio stations through their respective social media accounts.

Media Prima Digital together with Media Prima Radio Networks are proud to introduce ‘Tonton Music’, an amazing platform for music fans to enjoy music and entertainment through audio streaming. For a start, ‘Tonton Music’ has all 12 studio and live versions of AJL28 finalists’ songs as well as the hottest new music on Fly FM, Hot FM and one FM.  By March 2014, the portal will have one of the largest local music content libraries in the industry, with over 700,000 songs including International music and millions by end of the year.  ‘Tonton Music’ is the first music portal in the country to offer a free mobile streaming service and the first to have a fully integrated digital music service in the world. This portal is also a unique representation of brand extensions for Hot FM (Malay), Fly FM (English), one FM (Chinese) & 9X TV9 (Indie).

“With the success of Tonton, Media Prima Digital is in the best position to introduce ‘Tonton Music’, to further strengthen the brand and increase the number of users.  We are confident that this music portal will gain a strong following with the rapid growth of the digital space.  We see this as an opportunity to offer more to the users as another form of entertainment,” said Datuk Zainul Ariffin Mohammed Isa, Chief Executive Officer, Media Prima Digital.

“’Tonton Music’ is a smart collaboration with Media Prima Digital.  It is an ingenious partnership to bring digital savvy music fans together.  It’s not just about being trendy but an evolution that clearly shows how important technology is in your daily lives.  This idea will not only take the radio brands to another level but also fulfil Malaysians’ appetite for music by being able to listen to a massive variety of songs anytime, anywhere,” said Mr. Seelan Paul, Chief Executive Officer, Media Prima Radio Networks.

Through this portal, Media Prima Digital aims to gain a strong foothold of digital music distribution in the country and also expand its digital advertising avenues.  To enjoy and experience ‘Tonton Music’, log on to www.tontonmusic.com.my today!

A truly global event bringing together the world’s top stars!

STEVIE WONDER, PARIS HILTON, BIG BANG, AARON KWOK, EXO, 2NE1, YLVIS AND ICONA POP AT MAMA 2013 on 8TV & Tonton

PETALING JAYA, 20th November 2013– Calling all Hallyu fans – Get ready because once again the biggest Korean stars will shine at the 2013 Mnet Asian Music Awards (MAMA), and 8TV is set to bring you all the excitement!

The music festival that has reshaped the music industry in Korea as well as Asia, and successfully served as a major event to communicate with music fans from around the world will take place on Friday, November 22nd at 9.30pm on 8TV. This year, MAMA promises to present another phenomenal stage capturing eyes and ears of music fans all around the world. 

Get ready to join millions from around the world as MAMA airs in 93 countries in five continents, including Asia, Europe, North America, Africa, and Oceania, reaching 240 million people around the world. Glam up and get ready for a night filled with the most famed Korean celebrities, dolled up in sparkle, gusto and vivacity, exclusively on 8TV.  Even more exciting, join the stars LIVE on www.tonton.com.my as they parade the red carpet at 5.00pm and LIVE streaming of the awards show at 7.00pm.

With the latest list of celebrities released, 8TV promises viewers an award show that will have fans left star struck and in awe. Over the years, MAMA has grown as event widely attended by the world’s leading celebrities including musicians such a Far East Movement, Snoop Dogg, Dr. Dre, will.i.am, apl.de.ap, B.o.B, and Adam Lambert. This year promises to be no exception with stars like, Paris Hilton and pop legend Stevie Wonder, confirming their appearance, alongside, Icona Pop, Aaron Kwok, Bing Bang, EXO, 2NE1, YouTube sensation Ylvis (What Does The Fox Say), and many others. 

8TV is set to capture all the highlights and breath taking moments as Lee Seung-gi plays host at the 2013 MAMA that will take place at the Hong Kong AsiaWorld-Exp (AWE).  Korean artists who have been at the forefront of the latest fever over K-pop as well as popular artists from Asia and across the globe will be putting together one of the most spectacular finale music events of the year – A must watch!

Ms. So-yoen An, Chief Producer of 2013 MAMA remarked, “MAMA offers a platform to create synergy between East and West by bringing together global talents every year.”

Catch the delayed telecast of the music festival that unites the world by breaking the boundary through music on 8TV at 9.30pm.

“8TV is excited to bring to one of the most celebrated Korean award shows once again! We know this is one show our viewers love and our mission has been and will be to deliver the best content for our audience.” says Group General Manager of 8TV & ntv7, Ms Airin Zainul. Airin adds “We are certain that the 2013 Mnet Asian Music Awards (MAMA), will have viewers and fans at the edge of the seats and serve as one of the station’s many groundbreaking shows.” 

Don’t be left out on all the excitement and thrill as the 2013 Mnet Asian Music Awards (MAMA) comes to you exclusively on 8TV on Friday, 22 November 2013, at 9.30pm. Also catch the stars shine on the red carpet as it goes LIVE at 5.00pm on www.tonton.com.my. 8TV is also on Channel 708. You can catch your favourite shows as Catch Up on www.tonton.com.my follow us via www.facebook.com/8TVfb , www.twitter.com/8tv and www.youtube.com/8tvaddicts or stalk us on instagram @8TV

Media Prima Television Networks Strengthens Content and Multi-Platform Offerings

KUALA LUMPUR, 31 October 2013 – Media Prima Television Networks today launches itself into a broader strategy to drive growth and maintain its leadership as the largest integrated media group by strengthening its innovative content and multi-platform offerings. The media powerhouse sets its eyes on opportunities to partner brands and capitalise on television to lead the execution of their integrated marketing campaigns.

“Media Prima is well positioned to offer television as the first approach in driving effective integrated marketing campaigns, having owned top TV channels with the highest viewership in Malaysia. With a deeper focus on marketing our integrated offerings, brands are able to extend their campaigns to reach mass audience across platforms, including tonton, print, radio, outdoor and social media,” said Ahmad Izham Omar, Chief Executive Officer, Television Networks, Media Prima Berhad.

This is evident with the success achieved from its recent Ramadan and Raya campaign. In the first five days of Hari Raya, Media Prima reached 76 per cent (10 million) of Malay viewers and earned 34.2 per cent lucrative target audience aged between 15-34 years old as compared to 18.2 per cent by other networks.

The campaign was anchored by innovative content delivered on TV3 and TV9, where TV3 owned 98 out of 100 top programmes across all TV Networks by ratings throughout the season. Similar success was observed on online and social media, as the special commissioned Raya theme song, “Anugerah Syawal” performed by Bunkface received more than 1 million music video views on YouTube and widespread conversation on Twitter and Instagram.

“The key to driving these successful campaigns is to ensure that we have the most innovative content to excite and engage viewers. Media Prima continues to be the centre of top programmes in the Malaysian televisions across genres. Our focus onwards is to increase the number of quality programmes, including reality TV shows and drama series, as well as creating exciting on-ground events that will help bring brands and audience together,” said Izham.

Sustaining its momentum in dominating the affluent and mass Malay market, Media Prima continues to deliver high-rating contents like TV3 Liga Lawak Superstar with more than 1.5 million viewers and TV3 Akasia Drama – Love You Mr. Arrogant that peaked at 3.2 million viewers plus over 3.4 million videos views on Tonton.  

In the next quarter, brands can tap on hot programming line-ups, including top rated drama slots such as Azalea, Akasia and Zehra on TV3. Other key programmes include Projek Metro, a reality TV show in search for the ultimate personality for the entertainment industry, and Malaysia’s No. 1 Kids Reality Show, Idola Kecil Season 6 on TV9.

Besides local programmes, Media Prima is also syndicating top-rated international content, including exciting Korean drama series aired across ntv7, 8TV and TV9. Amongst the hottest titles include Sung Kyun Kwan Scandal, Innocent Man and 7th Great Civil Servant to name a few.

This remaining quarter highlights two of the network’s biggest award shows, Shout! Awards on 8TV and Anugerah Skrin on TV3. Shout! Awards celebrates the Malaysian entertainment scene on 9 November, while the most prestigious award show, Anugerah Skrin, which is scheduled for 29 November, recognises locally-produced television programmes and films.

Presented under the umbrella of Bananana!, students can look forward to Hari Kantin, the nation’s first and only on-ground event to cultivate entrepreneurial skills in children. Top 15 schools have been selected to compete in the ultimate canteen project on 9 November at Sri Pentas. In addition, Media Prima aims to conclude the year with the finale of Karnival Jom Heboh on 27 and 28 December at Sungai Petani. Having attracted over 5 million visitors, the carnival holds a reputation as the biggest event in Malaysia.

This coming November 2013, Media Prima is set to outline its future direction for the network, aimed at maintaining its top position in the Malaysian broadcasting industry. Media Prima will be showcasing key innovative contents and top programming line-ups for 2014.

Advertisers and viewers can expect a future strategy centred on new content and multiple media platforms across its four top-rated TV channels in Malaysia and its integration with the other strong media platforms found in Media Prima including TV, Radio, Digital, Print, and Outdoor.