Symantec unites the power of the VeriSign and Norton brands for greater website protection
KUALA LUMPUR, Malaysia – April 23, 2012 – Symantec Corp. (NASDAQ: SYMC) announced today that it is combining the power of the VeriSign checkmark with the industry-leading Norton brand, to create the most recognised trust mark on the Internet – the Norton™ Secured Seal. It will be displayed more than half a billion times per day in 170 countries on websites and in search results on enabled browsers. The Norton Secured Seal provides consumers and businesses with the assurance that the website is highly-trusted and secure.
“As content web choices explode and threats increase, customers increasingly need confirmation that a web site is genuine and safe,” said Christian Christiansen, program vice president for Security Products and Services at IDC. “To answer this customer requirement, companies need to present customers with assurances of reliability. Therefore, the Norton Secured Seal, backed by Symantec authentication and security, is an important and recognisable trust mark for online consumers.”
Together with the combined brand equity strengths, Symantec and Norton have created the most trusted global brand for protecting information and identities online. Since the acquisition of the VeriSign Authentication Services business, Symantec has expanded its authentication business, integrating rigorous website security and anti-malware technologies, to develop market-leading solutions. The company builds on its leadership, as the world's largest and most trusted provider of Security Sockets Layer (SSL) certificates, into offering comprehensive website security solutions.
“Since acquiring the VeriSign Authentication business, Symantec extends the core foundation of SSL to offer the most comprehensive security portfolio in the market,” said Fran Rosch, vice president, Identity and Authentication, Symantec. “Our shift to delivering Website Security Solutions further strengthens the protection of data and information in transit. The Norton Secured Seal represents a major step in helping companies establish higher levels of website trust and confidence with their customers.”
“Symantec and Norton’s combined brand equity have created the most trusted global brand for protecting information and identities online. Norton is committed to helping consumers stay protected, across all aspects of their digital lives,” said Sally Jenkins, vice president, Consumer Worldwide Marketing, Symantec. “The Norton Secured Seal is backed by the trusted Norton brand and empowers consumers to browse, shop, and socialize online with full confidence that their personal information is secure.”
Trust Seal Helps Improve a Company’s Website Business, Reputation and Customer Relationships
Business customers will value the Norton Secured Seal, for its proven ability to enable a secure online experience while increasing visibility and transactions. The seal can attract new visitors and potential customers that are crucial to a website’s success. This may result in increased traffic, more click throughs and higher rankings in search results. A U.S. online consumer study1 found that recognition of the Norton Secured seal is high.
· 94 percent of consumers are likely to continue an online purchase when they view the Norton™ Secured Seal during the checkout process, more than other seals or when no seal was displayed.
· 77 percent of consumers recognised the Norton™ Secured Seal, more than competitors' trust seals.
· 65 percent of consumers agree that a website displaying the Norton™ Secured Seal is “safe to browse and won’t give me a virus,” more than any other online trust mark.
· 90 percent of respondents indicated they would not continue a transaction if they saw a browser warning page indicating the absence of a secure connection.
Protecting consumers’ information and preserving their trust is central to Symantec’s business. And the Norton Secured Seal provides further assurance to businesses that their customers’ online information and transactions are protected at all stages of their engagement online.
Norton Helps Consumers Stay Safe Online
· Symantec’s consumer products are used by more than 150 million people worldwide and Norton products ship on more than 60 percent of Windows-based consumer PCs.
· The Norton Secured Seal is already familiar to consumers who use Norton Safe Web, a site ratings service that makes it easy for consumers to differentiate between a safe and risky site. In addition, Norton Safe Search leverages Safe Web technology to provide users visual site ratings within search results before they visit a site.
· For consumers, seeing the Norton Secured Seal lets them know it is safe to communicate, transact and exchange information on that site.
Availability
To provide users a visual representation of the two most trusted names in online security, Symantec began automatically updating all VeriSign seals with the Norton™ Secured Seal to websites worldwide starting April 17, 2012 which will continue for two weeks. The completely seamless transition will require no action by current customers. Other companies that self-host the seal will need to manually update the Norton Secured Seal. For more information, go to http://bit.ly/I7UkrB.
Monday, April 23, 2012
New Norton Secured Seal is the Most Recognised Trust Mark on the Internet
Tuesday, October 21, 2008
VeriSign Extends Partnership with MSC Trustgate to Deliver Identity and Authentication Services in Malaysia
MSC Trustgate to now resell VeriSign® Identity Protectionand VeriSign Unified Authentication Services
Cyberjaya, Malaysia – 20 October 2008 – VeriSign, Inc. (NASDAQ: VRSN), the trusted provider of Internet infrastructure services for the networked world, today announced that it has extended its existing reseller relationship with MSC Trustgate Sdn Bhd by entering into an additional agreement to deliver a range of advanced identity and authentication services in Malaysia.
Under the new strategic agreement, MSC Trustgate will resell the VeriSign® Identity Protection (VIP) and VeriSign® Unified Authentication Services. These services offer businesses strong authentication for protecting the online identities of their customers, business partners and employees. Based on open standards, the VIP Authentication Service is a two-factor authentication solution that enables a wide choice of credentials including standalone tokens, credit card sized devices and mobile phones. The VIP Authentication Service is deployed as an Internet service layer, which means consumers can use a single security device to authenticate themselves across any VIP-enabled Web site. By leveraging a shared security and logistics infrastructure, VIP makes it simpler, faster and more cost-effective for companies to implement stronger authentication for their online customers.
The VeriSign Unified Authentication Service provides strong authentication for an enterprise to control access to its VPN, intranet and secure applications by its partners and mobile workforce. One-time password (OTP) generators support strong authentication for users who connect from outside secure networks, often using their own equipment. By providing a token, smart card, mobile phone or other OTP-generation tool to authorised users, enterprise IT departments have more options to control access.
“Identity theft is one of the fastest growing crimes in Malaysia, with personal information, such as credit card and NRIC numbers, netting criminals thousands of Ringgit in a very short time frame and this has became 78% concerned by Malaysian as reported by the Unisys Security Index,” said Mohd Roslee, CEO of MSC Trustgate. “As Malaysia rapidly develops online services, a fresh approach to identity theft was needed to not only help protect consumers, but also drive local businesses to adopt and deploy strong authentication. Working with VeriSign, we can now offer a unique approach to identity protection that will help our customers address this.”
MSC Trustgate has been an affiliate of VeriSign since 2000 focused on reselling VeriSign’s Secure Sockets Layer (SSL) and Public Key Infrastructure (PKI) services to businesses and government, incorporating digital certificates, digital signatures and encryption. These services all operate out of MSC Trustgate’s high security data centre in Cyberjaya. Due to its proven success as a VeriSign reseller, its security infrastructure and its expertise in trust services, MSC Trustgate is in a great position to extend VeriSign’s global trust network in Malaysia.
“MSC Trustgate has proven to be a strong partner in security and trust services for individuals, enterprises, government and e-commerce organisations in Malaysia,” said Ed Elliff, Director of Identity and Authentication Services, VeriSign Asia Pacific. “We believe it has the reputation to successfully extend our range of identity and authentication services in the Malaysian market.”
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标签: MSC Trustgate, VeriSign