SCCyberworld

Tuesday, August 14, 2007

TM發佈iTalk娃娃

TM INTRODUCES iTALK BUDDY – THE COOLEST FEATURE OF iTALK
Telekom Malaysia Berhad (TM) unveiled iTalk Buddy, the latest feature of its iTalk prepaid calling card at The Curve, Petaling Jaya last Saturday.

iTalk is a prepaid calling card that uses Voice Over Internet Protocol (VOIP), enabling users to make International and Domestic calls at competitive rates. The service can be used with any mobile or fixed telephone services.

The iTalk Buddy serves as a value added feature to the iTalk prepaid card, as it allows its users to build and join online and offline community of buddies, families and friends. Users within this community will be able to send messages, make PC-to-PC calls, share files and folders, share screens and Internet connections, produce and share blogs, upload and share photos and much more. It is also the first Instant Messenger (IM) service introduced which allows common online services to operate even when there are no Internet connections available.
iTalk Buddy – Your instant messenger and more
iTalk Buddy was developed by combining conventional IM features with enhanced services, like the virtual intelligent pet, Moji and offline service features.

Among the features of the iTalk Buddy are:
Sharing files, screens and Internet connection among the iTalk Buddy Community

Communications via text IM, Chatrooms, Short-Message-Service (SMS), blogs and mobile blogging
Self Organizing Network (SON) – offering offline services and not Internet dependant.
Secure – has built in Virtual Private Network (VPN) which protects voice, data and other applications. This ensures messages are secured.
Privacy – no messages are kept on a server.

Built with offline services (SON), the iTalk Buddy enables users to access the iTalk community in an offline environment. Local area network (LAN) users are able to share files, play network games, and have ‘online’ meetings, discussions or conferences, chat and call within the same LAN network, and jointly collaborate on documents.

Moji, the iTalk Virtual Pet
Moji is the coolest feature to look forward to, which will be added to iTalk Buddy before the end of the year. It is a Virtual Intelligent Pet with built-in Artificial Intelligence (AI) capabilities that can have meaningful conversations with its creator.

Moji will have the ability to understand rudimentary speech and hold conversations on its own. The virtual pet can also adopt their owner’s traits during the interaction sessions. Users can in turn personalise their virtual pets with various items and enhancements. .

During the launch, Dato’ Adnan Rofiee, Chief Operating Officer, TM Retail, Malaysia Business, TM, said, “The iTalk Buddy incorporates a unique approach to conventional instant messenger applications as it extends the traditional barrier of Instant Messaging from being just an online service to being an offline service as well. It is targeted at the youth and younger market segment, who are constantly ’connected‘ or in contact with the ‘online world’. iTalk Buddy further promotes social networking at a different level, integrating IM with web and mobile blogging – thereby giving young Malaysians the opportunity to embrace a digital lifestyle.”

Various activities were organised during the launch, which included radio personality appearances by Hot FM deejays Fara Fauzana, Faizal FBI, Anne and Fiq; Hypp.TV’s Cakap Je session with Ahli Fiqir; hip hop dance shows, plus fun and games sessions linked to GameZone, basketball challenges and treasure hunts plus iTalk promotions and product showcase were featured as well.

Customers who purchased the iTalk cards during the launch were entitled to take part in lucky draw contests, with a Personal Digital Assistant (PDA) as the grand prize. Additional freebies such as the Moji plush toys were also given away with purchases of iTalk worth RM20, RM30 and RM50.

For more information on iTalk Buddy and other iTalk products and services, visit http://www.tmonline.com.my/.

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