Legal Technology 2012 to Power Up Usage of Technology in the Legal Profession Across the Asia Pacific

Leaders in the Legal Industry and Key Technology Experts to Converge in Malaysia for the First Legal Technology Focused Exhibition and Forum in the Region

Kuala Lumpur, March 16, 2012 – Legal Technology 2012 the first exhibition and conference to be organised for the legal profession in the Asia Pacific is expected to address and provide solutions to the issues of globalisation and the increasing reliance on technology that Asia Pacific legal practitioners are facing.

The Legal Technology 2012 exhibition which will be held concurrently with LegalTech Forum 2012 is organised by JFPS Group, a leading business performance enhancement company with affiliated partners across the globe. (From L-R) Mr Albert Kok 郭育建 Private Secretary to Y.B. Datuk Liew Vui Keong, Deputy Minister in The Prime Minister’s Department and Ms Jocelyn Tan 黄雁琴 at the media preview of Legal Technology 2012

The two-day ground event will be held from 14 to 15 June 2012 at Putra World Trade Centre (PWTC), Kuala Lumpur with the theme ‘Advancing Asia Pacific Legal Industry’. The exhibition will bring together 3,000 legal practitioners from Asia Pacific region and more than 160 exhibitors from the law technology sector to examine and explore the new systems, processes and platforms that are needed to meet the demands of legal industry in the future.

Representing the Deputy Minister in the Prime Minister’s Department, Malaysia, Y.B. Datuk Liew Vui Keong was his Private Secretary, Mr Kok Yuk Ken @ Albert Kok, who attended and witnessed the preview of Legal Technology 2012.

He noted that the practice of law is changing very rapidly, mainly due to a combination of technology and globalization and that traditional law firms and law schools run the risk of being left behind.

“The future for the legal profession will be far more transparent and much more fast paced. Successful law firms will require far stronger customer focus: exceeding expectations every time. The combination of globalization, technology and outsourcing will inform the way the legal profession works,” he said.

“An area that we can benefit from is the outsourcing of legal services. ForrestDaer estimates that outsourcing of legal services to emerging markets could be an industry worth more than USD4 billion by 2015. Many tens of thousands of legal jobs have already moved offshore in developed nations- mostly lower grade roles for tasks such as document preparation that can be done quickly with the use of technology solutions. Some of this is outsourcing to law firms in the same nation, the rest is offshoring, particularly to India. Malaysia can also be an offshoring destination if we adopt technological innovations quickly,” he added.

According to Ms Jocelyn Ng, Project Director of Legal Technology 2012, the two-day exhibition and conference will be a ground-breaking event in the Asia Pacific as a platform for legal practitioners to learn and share on trends, issues and technological solutions that can advance how law is practised, leading to greater efficiency, cost-savings and the ability to compete globally.

“The JFPS Group is confident that Legal Technology 2012 will be well received as this exhibition and conference is the first of its kind to be held in Malaysia. It will be a focal point for the latest legal technology applications as well as a forum to understand best practices in technology for legal practitioners,” said Ms Ng.

For more information and pre-registration, please go to http://www.legaltech-ap.com/

Intel Tantalizes Consumers with ‘Ultrabook Temptations’

Six Experiments Filmed in Four Cities, Three Countries

KUALA LUMPUR, March 16, 2012 – What would you do for an Ultrabook™ computer? That’s the question Intel Corporation asks in Ultrabook™ Temptations, a series of six light-hearted experiments filmed in four cities across three countries and posted to YouTube today.

Sleek and stylish, Ultrabooks are a new category of computers inspired by Intel. They are the next generation of mobile computing -- thinner, lighter and more responsive than traditional laptops, yet just as powerful and secure.

“People are drawn to Ultrabooks. When you see one, you just want one,” said Claudine Pache, digital marketing manager for Intel Australia and New Zealand. “We created the ‘Ultrabook Temptations’ to see just how far people would go to get their hands on one.”

The six experiments, filmed in Australia, Indonesia and Thailand, set out to explore the depth of human emotions that surround these objects of desire. The experiments were “temptations” for consumers, encouraging them to go a little beyond their everyday comfort zone to earn the chance to become the proud owner of a sleek Ultrabook. The experiments were filmed spontaneously in an effort to introduce Ultrabooks and are available for viewing by an online audience.

In ”Daring Temptation” for example, an Ultrabook is installed in a display case near a busy area with the simple instruction to “Smash Glass to Win Ultrabook” and a small hammer. Would commuters prove daring enough to smash the glass in public and claim the prize?

According to Jayant Murty, Intel’s Asia Pacific director of brand strategy and integrated marketing, “Beauty is in the eye of the beholder. Sometimes product stories are best told through the eyes of our prospective consumers. We hope that seeing the videos will stir up enough interest to go look for Ultrabooks at your nearest computer store.”

The first Ultrabooks -- from brands* such as Acer, Asus, Dell, HP, Lenovo, LG, Samsung and Toshiba -- are in stores now. By the end of the year, Intel expects more than 75 designs in market and that Ultrabooks will become mainstream devices.

The Ultrabook Temptations series can be seen at www.intel.com/ultrabooktemptations