Media Prima集團採用LIMELIGHT NETWORKS方案傳送互聯網視頻

MALAYSIA’S MEDIA PRIMA SELECTS LIMELIGHT NETWORKS TO PROVIDE INTERNET VIDEO DELIVERY

KUALA LUMPUR, MALAYSIA – October 24th, 2007 – Limelight Networks® (Nasdaq: LLNW), a leading content delivery network (CDN) for digital media, announced today that it is powering the new online video service for Media Prima Bhd, one of Malaysia’s largest media groups. By leveraging Limelight’s advanced network, Media Prima now offers for the first time high quality streaming media content to audiences worldwide via its four on-demand channels, TV3, 8TV, ntv7 and TV9.

Media Prima now provides viewers with a whole new way to enjoy their favourite TV programmes. Viewers are able to watch full episodes of shows online for free, see additional content not aired on TV, such as behind the scenes interviews and outtakes, as well as access Catch Up TV to watch previous episodes.

“Our goal is to continually provide our viewers with maximum flexibility and choice in when, where and how they watch their favourite shows, all the while ensuring that this experience is of the highest quality,” said Paul Moss, General Manager of Network Media Portals at Media Prima. “Limelight Networks really understands our business needs and has enabled us to focus on offering international-class programming This innovative programming option is a first for free-to-air TV in Malaysia.”

A planned expansion to the service in the coming weeks includes an increased selection of available shows, clips for mobile phones, interactive functionality such as ‘live’ chat rooms, and the opportunity for users to upload their own videos. Selected content in downloadable format for fans to keep and watch when they want to will also eventually become available.

“We strive to help our customers offer innovative and cutting-edge services online. By working closely with Media Prima we were able to provide the scalability they needed as well as the exceptional experience their viewers demand,” said Matthew H. Sturgess, vice president of Asia Pacific at Limelight Networks. “We are honored to partner with Media Prima Bhd in the delivery of this innovative new service to be made available to Media Prima viewers worldwide.”