Tuesday, February 19, 2008


Demand for online TV continues to grow

Online TV continues to make inroads in Malaysia as more savvy Internet users are finding online connectivity the way to go to watch their favorite TV programmes anytime, anywhere.

Over 67.1 million visits were recorded between September and December last year since the launch of Media Prima’s Catch-Up TV service on TV3 (, 8TV (, ntv7 ( and TV9 ( in mid September.

TV3, the nation’s leading free-to-air TV network, remains the favorite online TV website with over 940,000 viewers daily. The station recorded a significant jump in December with a 185.3 per cent increase in visits with 28.2 million compared with 9.88 million in November. 8TV also reported heavy traffic with 8.1 million visits in December, almost doubled its November’s visits of 4.2 million.

Collectively, the four stations registered 16.5 million video views, with TV3 alone recording 10 million video views, including 6 million in December.

“The numbers certainly exceed all expectations. We are currently averaging 10 million views weekly (on all four TV stations) and we reckon it will reach the magic 50 million mark in the very near future”, said Media Prima Bhd Network Media Portals General Manager, Paul Moss.

“Additional value-added services including the recently launched My Messenger and the soon to be launched video downloads through our subscription service will certainly enhance the online TV traffic.

“The popularity of online TV suggests more Malaysians, probably because of late hours at work, are finding our websites as the alternative route to watch their favorite TV programmes,” he added.

SpaQ remains TV3’s most popular programme on the Catch-Up TV service, breaking the million mark with 1.37 million video visits in December compared with 328,796 in November followed by Jelatang and Dunia Baru.

Kami is the overwhelming favorite programme on 8TV with an average of 557,000 video views monthly for the October-December period followed by Ho Chak and Couple or Trouble.

Popular programmes on the ntv7 and TV9 websites include Cornetto Love Perhaps, 7 Edition, and Magik (all ntv7) and Pasrah, Pendekar and Cari Menantu (all TV9) respectively.

The Catch-Up TV service, covering local and selected foreign syndicated programmes, are now available at the TV3, 8TV, ntv7 and TV9 websites, enabling Malaysians to watch their favorite TV programmes for free anytime, anywhere.

All one needs is a desktop or notebook PC with broadband Internet connectivity to view the TV programmes at near broadcast quality. Malaysians can also enjoy Web exclusives, including live/online events, behind the scenes, audition clips, bloopers, recaps, video promos, contests, free downloads, messenger boards and wikis.

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